Big Cookie is a CRM and direct-to-fan creative strategy agency built for the music industry.

We manage the full stack of direct-to-fan strategy and tools for artists, labels, and management teams — helping turn passive listeners into engaged, loyal fans through owned channels, not rented ones.

That means CRM strategy and email marketing through platforms like Openstage, Laylo, Braze and Mailchimp. Community management across Discord, Reddit, and Facebook fan groups. Fan club builds using Single and Fan Pass, including ongoing program management. Ticket ballots and presale systems. SMS and push campaigns. Shopify and e-commerce support. We handle the lot, or plug in where you need us.

We work with artists and teams including The Beatles, Radiohead, Gorillaz, Elton John, ATC Management, and more — across major labels, heritage catalogues, and emerging talent.

Based in Liverpool, we're a team that punches well above its weight and is unique to this sector. Hands-on, opinionated about what works, and genuinely obsessed with helping artists own their fan relationships rather than relying on algorithms they can't control.

If you're looking for a team that understands both the music business and the mechanics of fan engagement — we should talk.