Conecta+ Música & Mercado is the largest music business fair in Latin America, bringing together brands, artists, producers, technicians, and industry professionals. Held annually at the Transamérica Expo Center in São Paulo, Brazil, the event serves as a central hub for the regional music economy. It features instrument exhibitions, audio and lighting technology showcases, handmade gear displays, and practical workshops designed to foster networking, strategic partnerships, and commercial growth across the entire music ecosystem.