Founded by Matt Pilcher while working at Sony Music, F That delivers the essential assets every campaign depends on, fast, easy, and cost-effective.

We've produced content for the likes of Radiohead, Ed Sheeran, Coldplay, Beastie Boys, Foo Fighters, John Lennon, Beyoncé, BTS, Billie Eilish, Stormzy, Deftones, Metallica, AC/DC, Paul McCartney, Charli xcx, Fontaines DC, De La Soul, Fleetwood Mac, Florence + The Machine, George Michael, Gorillaz, Green Day, Idles, Jamie xx, Stray Kids, Johnny Cash, LCD Soundsystem, Liam Gallagher, The Cure, Little Simz, Luke Combs, Madonna, The Streets, Megan Thee Stallion, Tyla, Olivia Rodrigo, Travis Scott, Sam Smith, Tate McRae, Teddy Swims, The Rolling Stones and U2 to name a few.

We also bring ideas you didn’t know you needed. Disruptive work that cuts through noise, drives consumption, audience growth, engagement, and connects with superfans.

All delivered through a streamlined, efficient process designed to make your life as easy as possible.