Launched in 2008 and initially focused exclusively on the interior of São Paulo state, the event was built on an innovative concept: combining business and relationship-building in a single setting.

Accordingly, our trade shows are held at hotels that offer high service standards and feature integrated event centers, as well as the capacity to accommodate both exhibitors and retailers on-site. This format fosters an environment where professional connections extend beyond the trade show floor, creating opportunities for closer interaction during breakfasts, lunches, and dinners.

Over time, MUSIC BRASIL has evolved into a national-level trade show. Today, the event attracts the most renowned brands in the audio and musical instrument market, drawing top retail entrepreneurs from across Brazil. We remain committed to our founding principle: meticulously managing every detail to create an environment that drives business growth and strengthens professional relationships. In our view, it is this integration that truly strengthens our market.