There’s something magical about holding music in your hands. To take something invisible like sound and capture it in a physical object, like fireflies in a jar. All of sudden this ethereal thing–music–can be collected. You can put it on your shelf to represent the things you care about. You can take it with you to remind you of people you love and places you’ve been.

Most of all you can share it. The perfect collection of songs that sum up how you feel about someone. An album that meant so much to you that you know will mean so much to someone else. The exact right playlist for the exact right occasion.

Of course streaming is great too. Having every song ever recorded stored in your pocket is incredible and has permanently transformed our lives as music lovers.