Hack Your Hit by Jay Frank is a practical marketing guide tailored for musicians and independent artists. The book offers affordable, innovative strategies and techniques to effectively promote music and build a fanbase. Frank draws from his own experiences, sharing successes and failures, to provide valuable insights. Divided into 41 concise chapters, the book covers a wide range of topics, including leveraging social media, building an email list, creating engaging content, and utilizing guerrilla marketing tactics. With a punchy and straightforward writing style, Frank aims to empower musicians with practical tools and knowledge to market their music cost-effectively and gain exposure in the industry.