Indify enables promising artists to get the funding they need to grow their careers without a traditional record deal.

Launched in 2015 as an artist-discovery platform for music industry talent scouts, indify is built around a proprietary discovery algorithm that identifies artists poised for breakout success. Today this same technology allows us to find artists likely to succeed with direct investment.

Equity and ownership are central to indify’s work. Every deal struck through our platform is governed by three principles, designed to avoid unfair business arrangements:

*Artists own their masters: They made the music. They own it.

*Fair deals only: Artists always get 50% or more of profits post-recoupment

*Artists keep creative control: It’s their career. They call the shots.

Founded in 2015 by Shav Garg, Connor Lawrence, and Matt Pavia, indify’s mission is to build the infrastructure for a new music business. Indify is headquartered in New York City and built by a distributed team.