About
INSPIRED: How to Create Tech Products Customers Love, 2nd Edition by Marty Cagan reveals the unique ways the most successful tech companies design, develop, and deliver products embraced by billions worldwide. The book provides practical guidance on building and staffing effective product organizations, discovering the right products, adopting efficient processes, and fostering strong product cultures to ignite innovation and customer engagement. Whether you are a startup, a growing company, or an established enterprise, INSPIRED equips product teams with the latest lessons and strategies to deliver technology products that truly resonate with customers and fuel sustained business growth. Filled with real-world stories and profiles from leading product managers and companies, this updated edition is the definitive resource for technology product managers aiming to elevate their craft and impact.
Highlights/Features
Highlighted services, features, skills etc.
Provides a master class on structuring and staffing a vibrant and successful product organization.
Teaches how to discover and deliver technology products that customers will love and that work for the business.
Covers assembling the right people and skills, discovering the right product, and embracing a lightweight development process.
Offers guidance on scaling the product organization and creating a strong product culture.
Suitable for startups aiming for product/market fit, growing companies scaling product teams, and large companies seeking to regain innovation.
Target Audience
Who this listing is targeted at
Business Professionals
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