Invisible Universe is an innovative animation studio that is revolutionizing the landscape of kids and family entertainment by prioritizing social media as a primary distribution platform. With a focus on building global franchises, the studio's unique approach involves creating content that resonates with audiences where they spend most of their time - on platforms like TikTok. By engaging with their audience through quick-turn animation processes, community-driven interactions, and always-on content creation, Invisible Universe ensures high audience engagement and business success. Their strategy of involving Gen Z in product and marketing decisions has not only garnered a massive following but also positioned them as a leader in the industry, delivering proven concepts with a built-in audience for various media formats.