Keeper is a one-stop-shop tax platform that simplifies the tax filing process for modern life. With AI-powered write-off detection, round-the-clock access to tax experts, and a delightfully smart tax filing experience, Keeper helps users uncover tax breaks they didn't even know existed. The company's mission is to help Americans keep more of their hard-earned income by redesigning the way they experience taxes. Keeper's values of being magical, approachable, and honest are reflected in its new brand identity, which features a refreshing color scheme and a tagline that captures its commitment to making taxes feel like magic.