KiTbetter, a subsidiary of South Korean music tech company Muzlive, is reshaping the future of music ownership through the KiTalbum, a patented physical-digital format that gives fans something to hold and artists a more direct, profitable way to share their work.

Each KiTalbum is a collectible keepsake box that brings music to life through custom artwork, artist-curated inserts, and a pocket-sized KiT device that connects to the KiTplayer app on any smartphone or tablet. With one click, fans unlock lossless audio, Dolby Atmos immersive sound, videos, lyrics, and more, creating a complete album experience that combines collectible design with connected access.

First introduced in 2017, following Muzlive’s invention of the world’s first connected album in 2012, the KiTalbum bridges the convenience of digital with the permanence and value of physical music. To date, more than 10 million KiTalbums have been sold worldwide, powered by KiTbetter’s patented U-NFC (Ultrasonic Near-Field Communication) technology. Unlike traditional NFC or Bluetooth systems, U-NFC communicates through ultrasonic sound detected by a smartphone’s microphone. It requires no NFC reader, Bluetooth pairing, or separate player, allowing every KiTalbum to activate instantly through the KiTplayer app.

Music from each KiTalbum is downloaded directly to the listener’s device, stored in the app, and playable anytime, creating a true ownership experience rather than a rented or streamed one.

KiTbetter works with artists, labels, managers, and distributors to design, release, and sell KiTalbums through its global webstore, KiTbetter.com, with no inventory commitments and a revenue-share model for sales to fans. For artists and partners seeking maximum profitability, KiTalbums can also be ordered for direct sale in quantities as low as 30 units, with an average production time of 30 days. Each release can be fully customized, from packaging and artwork to collectible inserts, offering complete creative control and a transparent, data-driven format that delivers lasting value and new revenue opportunities.