For over 15 years I have been driving 360 campaigns in-house at leading entertainment companies: Netflix, ABC Television Group, OWN: The Oprah Winfrey Network, The Walt Disney Company, and, most recently, for prominent musicians under my own banner, Dark Artists.

At Disney / ABC Television, I spearheaded digital and social media marketing campaigns for primetime TV, most notably Scandal, pioneering live-tweeting as part of a multi-screen marketing strategy, combining television storytelling, in-program hashtags and talent participation to drive viewership and social conversation.

At Netflix, I developed the foundational strategy for social media marketing for Netflix originals, leading global campaigns for tent-pole shows including House of Cards, Orange Is the New Black, Marvel series and more. By focusing on social media buzz-building and community growth, my work created a new paradigm for how consumers judge a great show, and changed the landscape for television marketing.

In 2018 I founded Dark Artists to help music artists define their creative vision and market effectively. Specializing in the music, television, film, and technology sectors, I've been instrumental in shaping the marketing narratives of high-profile companies, now offering the same level of impact and innovation directly to my music clients.

Currently open to consultant work as well as full-time opportunities.