Merch Cat is a user-friendly platform that helps artists and performers easily manage their live show merchandise. The platform allows users to transact sales powered by Square, track inventory, and access real-time reports. Merch Cat's MerchMetrics analytics dashboard empowers users to make data-driven decisions about their merchandise, providing insights into sales, profit, and inventory. The platform also offers direct-to-fan functionality, enabling artists to sell merchandise before, during, or after a show, with options for both in-person pickup and shipping to fans' homes.