Merlin is a member-led organization that represents the world's leading independent music companies. It ensures that these independent labels have access to the most significant digital music licensing deals, enabling them to compete at the highest levels in the global music market. With superior commercial terms and direct partnerships with over 40 strategically important digital services, Merlin provides its members with the necessary resources and support to thrive in the ever-evolving digital landscape.

Merlin's mission is to champion the rights and interests of independent music companies, fostering a level playing field and promoting diversity within the industry. By leveraging its collective strength, Merlin negotiates favorable agreements and advocates for fair compensation, ensuring that independent artists and labels receive their rightful share of the revenue generated from digital music platforms.