mtheory provides a modern set of capabilities to managers and their artists, allowing them to to take more control over their careers. mtheory believes in a holistic approach to artist development that prioritizes streaming to build a large, engaged fanbase and optimizes campaigns to maximize revenue in artists' largest earnings areas (typically live music). Our services include marketing, digital and social strategy, sales, tour marketing, creative services, live production, deal advisory, distribution, production and project financing.

mtheory was founded in 2010 and has offices in New York, Los Angeles and Nashville.