Claro presents SP2B: an innovation, culture, and entrepreneurship festival, transforming Ibirapuera Park into a living platform for knowledge, experiences, business, and connections.

Inspired by major global gatherings and the pulsating rhythm of São Paulo, SP2B brings together public and private sector leaders, investors, founders, creators, thinkers, and forward-looking individuals to discuss the themes shaping the future.

Featuring knowledge tracks, content stages, cultural experiences, and a Business Area dedicated to high-quality networking, SP2B connects technology, business models, culture, society, and human development in a single space.