Keith is a music strategist, advisor, consultant, writer and mentor. In 2021 he started the music podcast The Art of Longevity, featured under Spotify’s “must listen” music podcasts and on all other platforms. The archive sits on his music curation site The Song Sommelier.

Keith has worked with the boardrooms of labels, streaming services, start-ups and investors. He has held previous roles with Sony Music, Spotify, EMI and the BPI. Most recently he was Consulting Director at boutique music agency MIDiA Research (2019-2024) and began his career in music as Research Director at global trade body IFPI (2000-2006).

As an educator, he has lectured in music business, strategy and innovation at Henley Business School, NYU, BIMM, ACM, Belmont, Syracuse, Westminster and the University of Krems, Austria.