The USC Thornton Music Industry program prepares students to succeed in a rapidly evolving industry that is largely rooted in the Los Angeles area. The program combines classroom study with technical instruction and hands-on experience for those seeking a career in the music business.

Facets of the program include artist management, the recording industry, music publishing, music supervision, artist branding and marketing, music law, live concert promotion, festival management, DIY touring, ethics in the music industry, venue management, music and mindfulness, and data analysis decision making for artists. Students are mentored by professionals such as Kevin Lyman, Michael Garcia, Andrew Leff, Andrae Alexander, Lindsay Wolfington, Sophie Reeves, Jonathan Azu, Loren Medina, Alex Nickson, Michael Kaminsky, Jeff & Todd Brabec, Bobby Borg and others.