VISCYRL is an artist development and entertainment enterprise founded by music business veteran, Norbert Nix. In 2023, VISCYRL joined forces with Spirit Music Group and Arcade Songs, forming a JV publishing entity, signing emerging 22-year-old writer, producer and pop artist Sawyer Utah.

Nix also established the label imprint, VISCYRL X, a partnership with The Orchard launching Sawyer Utah's current artist project, WHEREVER U ARE ✭.

Nix’s extensive music industry experience includes record label, artist management, publishing and agency businesses. Nix successfully led promotion and artist development teams for Mercury, RCA and Columbia Records. As President and partner of Triple Tigers Records, his team secured an unprecedented seven consecutive #1 country singles from label inception and launch.