VITRIOL was conceived with the goal of creating a truly unique music promotion company; one whose dedication to the label clients, the bands it promotes, and the stations it services is reflected in every aspect of the way the company is run. The premise is a simple one:

• Take on clients whose music we respect and are genuinely excited about.



• Take on a limited number of projects at one time so everyone gets the personal attention they deserve.



• Promote with honesty, integrity, and respect every step of the way.

It seems like common sense… and it is. Yet no other promotion company adheres to this business model quite the way we do.

It’s the way we’ve done it for more than 15 years now and with #1 records and some of the longest-running campaigns the College and Community Radio Charts have ever seen, it seems to be working.

WHO WE’VE HAD THE PLEASURE TO WORK WITH:

Since our inception, we've worked music from labels we are huge fans of: Universal, Atlantic, Capitol, Astralwerks, Warner Brothers, Reprise, Glassnote, Vice, RCA, Saddle Creek, Virgin, Domino, Magic Marker, DFA, Epic, Ernest Jenning, Dovecote, Mom + Pop, Last Gang, Kanine, Barsuk, Arts and Crafts & Yep Roc, among others. We’ve promoted favorites such as Phoenix, Metric, Mumford & Sons, Hot Chip, Smashing Pumpkins, Muse, Daft Punk, Major Lazer, Grizzly Bear, The Chemical Brothers, Stars, The Futureheads, Nada Surf, The Raveonettes, The Joy Formidable, rock & pop legends like Nick Cave and the Bad Seeds, David Bowie, Brian Wilson, Jimmy Cliff, Cracker, Camper Van Beethoven, Dead Prez, Wyclef Jean, The Meat Puppets, Kylie Minogue, and Os Mutantes as well as up-and-coming acts like Daughter, Mother Mother, Said The Whale, Petit Biscuit, and Pomegranates. And we always have a soft spot for promoting music from our excellent local scene (Minneapolis) that includes great bands like Tapes 'n' Tapes, The Melismatics, Haley Bonar, Kid Dakota, Mark Mallman, Owls, Prof, We Became Actors and many more.