Wix is a cloud-based website building platform that lets individuals and businesses create, host, and manage professional websites without coding. It offers a drag-and-drop editor, hundreds of designer templates, an AI site-builder, mobile-optimized pages, and a marketplace of apps for features like e-commerce, bookings, events, payments, and marketing. Wix also provides domain registration, hosting, SEO and analytics tools, and a developer platform for advanced customization. Plans range from a free tier to paid subscriptions for personal sites, businesses, and online stores.