Worldstrings Promotion is a multifaceted organization that prides itself on connecting music globally. As a member of various prestigious associations like POLLSTAR, Folk Alliance International, American Music Business Association, Blues Foundation, and Music Managers Forum-US, Worldstrings Promotion embodies a commitment to curating, orchestrating, managing, promoting, and connecting music at local, regional, national, and global levels. The organization's philosophy emphasizes the transcendence of borders through music, fostering a sense of unity and collaboration in the musical realm. Founded by John Kay, the vocalist and primary songwriter of Steppenwolf, Worldstrings Promotion stands as a testament to the enduring power of music to bring people together across diverse backgrounds and cultures.