AWAL offers a unique alternative to the traditional music label by providing artists with the resources and expertise of a global label while allowing them to retain ownership and control of their music. With local offices around the world, AWAL's services include global marketing and distribution, funding, A&R, playlist promotion, radio, publicity, creative services, synch and brand partnerships, and access to real-time comprehensive music data and insights. AWAL's diverse roster ranges from rising artists to globally renowned acts, and the company has helped launch the careers of an impressive roster of alumni. AWAL is dedicated to partnering with independent artists to tell stories that shape culture.