Big Cookie Digital is a Direct-To-Fan Services agency built for the music industry. We help artist management teams, labels, and rights holders grow, engage, and convert their owned audiences — turning passive listeners into active, loyal fans who buy, attend, and advocate.

We work with The Beatles, Radiohead, Elton John, Gorillaz and dozens of artists across the independent and major label landscape. Our clients come to us because they need more than a marketing agency — they need a specialist partner who understands how fans behave, how data flows between platforms, and how to build long-term audience value through owned channels.

Our services span CRM strategy and execution, email marketing and automation, fan club and membership programme design, Discord and community management, e-commerce integration, and data infrastructure. We operate across platforms including Single, Fan Pass, Openstage, Laylo, Braze, Klaviyo, and Shopify — choosing and configuring the right tools for each artist's audience and commercial goals.

What sets us apart is focus. We don't do paid social, PR, or radio. We do one thing exceptionally well: we help artists and their teams own the fan relationship.

In an industry increasingly dependent on rented platforms and algorithmic reach, we build the infrastructure that lets you talk directly to the people who care most about your music.

Based in Liverpool, we work with teams across the UK, US, and Europe. Whether you're launching a new release, building a fan database from scratch, scaling a community, or trying to understand who your most valuable fans actually are, we provide the strategic thinking and hands-on delivery to make it happen.

Big Cookie exists because we believe the most valuable asset in any artist's career isn't their Spotify streams or their social following — it's the audience they actually own.