Gen Direct is a music industry professional who uses their Beacons page to share resources and insights with artists. The page features links to their YouTube channel, where they post educational content on topics like music marketing, social media strategy, and building a fanbase. Gen Direct's Beacons also includes links to their Instagram account and website, which likely contain additional helpful information for musicians. By consolidating these resources in one place, Gen Direct makes it easy for artists to access their knowledge and expertise. Their mission seems to be empowering musicians with practical advice to help them navigate the music industry and grow their careers.