Mailchimp is an email marketing platform that helps businesses of all sizes create, send, and track email campaigns. It offers a range of features, including pre-built email templates, A/B testing, automated customer journeys, predictive segmentation, and a campaign manager. Mailchimp is GDPR-compliant and helps businesses achieve data security and privacy standards for their customers. The platform also provides tools to create personalized emails based on customer behavior, survey responses, and other interactions, promoting loyalty and growth. Mailchimp's Creative Assistant uses AI to help businesses create custom designs for their brand, and its Customer Lifetime Value and Likelihood to Purchase segments can increase revenue by up to 141%.