Serenade is the music technology company behind Smart Formats - chart-eligible physical products that unlock digital music, exclusive content and fan experiences with a simple tap of a smartphone.

We help artists, labels and brands transform traditional album campaigns into collectible experiences that deepen fan engagement, drive direct-to-fan sales and create new revenue opportunities. Whether it's NFC-enabled stickers, lanyards, clothing tags, seed packets, mini cassettes or completely bespoke products, every Smart Format combines the collectability of physical merchandise with the convenience of digital access.

Smart Formats can be sold online, at retail or on tour while remaining chart accredited across multiple territories, allowing fans to directly support their favourite artists while unlocking albums, bonus tracks, videos, behind-the-scenes content and more. Serenade manages everything from manufacturing and fulfilment through to digital delivery and chart reporting, giving partners an end-to-end solution.

Since launching Smart Formats, Serenade has delivered more than 200 campaigns for some of the world's biggest artists and record labels. Recent collaborations include exclusive releases and fan experiences with Ariana Grande, Lewis Capaldi, Burna Boy, Mariah Carey, YUNGBLUD and Maisie Peters, alongside campaigns for hundreds of emerging and global artists.

By bringing together physical collecting, digital ownership and innovative fan engagement, Serenade is redefining how music is released in the streaming era - creating products that fans genuinely want to own while helping artists build stronger, more meaningful relationships with their audiences.