Christine Osazuwa booked her first show at 15 and spent most of her adolescence deeply entrenched in the music industry from running street teams, to booking shows, and making a music documentary. She went on to receive an undergraduate degree in Music Business, followed by an MBA in Marketing and a master’s in data science. She combined all her passions into roles consulting and working with various music startups, venues, festivals, radio stations and labels bridging the gap between music, tech & business.

Originally from Baltimore, Christine spent two years in Stockholm as Head of Data & Insights for Universal Music Sweden before calling London home and working as the Global Marketing Director for Data & Insights at Warner Music Group. There, she helped develop WMG's global artist priorities. Upon leaving WMG, Christine curated one-of-a-kind fan & artist-centric live music & travel experiences as Strategy Director at Pollen. She was also the UK Director of shesaid.so, which serves the global community of women, gender minorities, and allies in the music industry. Currently, Christine is the Chief Strategy Officer of Shoobs where she is instrumental in the company's marketing & brand partnerships strategy while supporting organizers in executing experiential activations. In addition, Christine sits on the board of various organizations including The LIVE Association in the UK, Indie Venue Week, and Keychange US.

She’s also the founder of Measure of Music–part conference, part hackathon–to introduce others to the world of music & data while highlighting majority minority attendees and speakers. Over three years, the event has brought together 6,000+ registrants representing 95+ countries.