Michael Berg shares resources for operating large-scale music festivals in the U.S.
Michael Berg – partner and talent buyer at Collectiv Presents, North Coast, Hulaween, Deep Cut, Garcia's Chicago & more – shares his resources for operating multiple large-scale music festivals in the U.S.
Monday, August 25, 2025
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Michael Berg shares resources for operating large-scale music festivals in the U.S.
Michael Berg – partner and talent buyer at Collectiv Presents, North Coast, Hulaween, Deep Cut, Garcia's Chicago & more – shares his resources for operating multiple large-scale music festivals in the U.S.
Monday, August 25, 2025
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resources-for-operating-large-scale-music-festivals-in-the-us
Michael Berg shares resources for operating large-scale music festivals in the U.S.
Michael Berg – partner and talent buyer at Collectiv Presents, North Coast, Hulaween, Deep Cut, Garcia's Chicago & more – shares his resources for operating multiple large-scale music festivals in the U.S.
Monday, August 25, 2025
Like
resources-for-operating-large-scale-music-festivals-in-the-us
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resources-for-operating-large-scale-music-festivals-in-the-us
Michael Berg has been an entrepreneur in the music and concert industry since the early 2000's and since then he has launched, supported and/or marketed several companies, brands, venues, festivals, and artist careers via talent buying, marketing campaigns, brand development, and networking.
Michael Berg has been an entrepreneur in the music and concert industry since the early 2000's and since then he has launched, supported and/or marketed several companies, brands, venues, festivals, and artist careers via talent buying, marketing campaigns, brand development, and networking.
Michael Berg has been an entrepreneur in the music and concert industry since the early 2000's and since then he has launched, supported and/or marketed several companies, brands, venues, festivals, and artist careers via talent buying, marketing campaigns, brand development, and networking.
Michael Berg has been an entrepreneur in the music and concert industry since the early 2000's and since then he has launched, supported and/or marketed several companies, brands, venues, festivals, and artist careers via talent buying, marketing campaigns, brand development, and networking.
Contributor
Michael Berg
Michael Berg has been an entrepreneur in the music and concert industry since the early 2000's and since then he has launched, supported and/or marketed several companies, brands, venues, festivals, and artist careers via talent buying, marketing campaigns, brand development, and networking.
Read More
Contributor
Michael Berg
Michael Berg has been an entrepreneur in the music and concert industry since the early 2000's and since then he has launched, supported and/or marketed several companies, brands, venues, festivals, and artist careers via talent buying, marketing campaigns, brand development, and networking.
Read More
Contributor
Michael Berg
Michael Berg has been an entrepreneur in the music and concert industry since the early 2000's and since then he has launched, supported and/or marketed several companies, brands, venues, festivals, and artist careers via talent buying, marketing campaigns, brand development, and networking.
laylo
laylo
Artist Marketing
Music Marketing Platforms
We love using Laylo as an engaging contest and email/text marketing that keeps us directly linked to the fans. Hosting various contests throughout the year creates buzz and keeps fans attached to what’s coming down the pipeline for North Coast, Hulaween, The Miracle, and others. Laylo also provides a great early entry waitlist signup.
laylo
laylo
Artist Marketing
Music Marketing Platforms
We love using Laylo as an engaging contest and email/text marketing that keeps us directly linked to the fans. Hosting various contests throughout the year creates buzz and keeps fans attached to what’s coming down the pipeline for North Coast, Hulaween, The Miracle, and others. Laylo also provides a great early entry waitlist signup.
laylo
laylo
Artist Marketing
Music Marketing Platforms
We love using Laylo as an engaging contest and email/text marketing that keeps us directly linked to the fans. Hosting various contests throughout the year creates buzz and keeps fans attached to what’s coming down the pipeline for North Coast, Hulaween, The Miracle, and others. Laylo also provides a great early entry waitlist signup.
laylo
laylo
Artist Marketing
Music Marketing Platforms
We love using Laylo as an engaging contest and email/text marketing that keeps us directly linked to the fans. Hosting various contests throughout the year creates buzz and keeps fans attached to what’s coming down the pipeline for North Coast, Hulaween, The Miracle, and others. Laylo also provides a great early entry waitlist signup.
social-ladder
social-ladder
Project Management Tools
Creator Tools
Our team loves using Social Ladder as a platform for festival ambassadors and our street teams on Hulaween & North Coast. I think this is a great way to get dedicated fans of the festival involved in our marketing efforts by providing authentic marketing, with incentives for the ambassador given their varying levels of effort and participation. This also creates a pipeline for talent to bring worthy people onto our different teams and properties across the portfolio.
social-ladder
social-ladder
Project Management Tools
Creator Tools
Our team loves using Social Ladder as a platform for festival ambassadors and our street teams on Hulaween & North Coast. I think this is a great way to get dedicated fans of the festival involved in our marketing efforts by providing authentic marketing, with incentives for the ambassador given their varying levels of effort and participation. This also creates a pipeline for talent to bring worthy people onto our different teams and properties across the portfolio.
social-ladder
social-ladder
Project Management Tools
Creator Tools
Our team loves using Social Ladder as a platform for festival ambassadors and our street teams on Hulaween & North Coast. I think this is a great way to get dedicated fans of the festival involved in our marketing efforts by providing authentic marketing, with incentives for the ambassador given their varying levels of effort and participation. This also creates a pipeline for talent to bring worthy people onto our different teams and properties across the portfolio.
social-ladder
social-ladder
Project Management Tools
Creator Tools
Our team loves using Social Ladder as a platform for festival ambassadors and our street teams on Hulaween & North Coast. I think this is a great way to get dedicated fans of the festival involved in our marketing efforts by providing authentic marketing, with incentives for the ambassador given their varying levels of effort and participation. This also creates a pipeline for talent to bring worthy people onto our different teams and properties across the portfolio.
dostuff
dostuff
Ticketing
Experiential Marketing
DoStuff has created an enormous community across various markets in the US with their targeted campaigns and contesting options. We find their platform and data pool can serve as a great opportunity to connect with the local community in a city or region, and share the festival brands with fans who might not have been familiar with them otherwise.
dostuff
dostuff
Ticketing
Experiential Marketing
DoStuff has created an enormous community across various markets in the US with their targeted campaigns and contesting options. We find their platform and data pool can serve as a great opportunity to connect with the local community in a city or region, and share the festival brands with fans who might not have been familiar with them otherwise.
dostuff
dostuff
Ticketing
Experiential Marketing
DoStuff has created an enormous community across various markets in the US with their targeted campaigns and contesting options. We find their platform and data pool can serve as a great opportunity to connect with the local community in a city or region, and share the festival brands with fans who might not have been familiar with them otherwise.
dostuff
dostuff
Ticketing
Experiential Marketing
DoStuff has created an enormous community across various markets in the US with their targeted campaigns and contesting options. We find their platform and data pool can serve as a great opportunity to connect with the local community in a city or region, and share the festival brands with fans who might not have been familiar with them otherwise.
meta-business-suite
meta-business-suite
Workflow
Meta’s social platforms provide a huge ROI for digital ads on North Coast, Hulaween, and all of our Collectiv & Deep Cut properties. It can be used as a research tool to stay up to date with the ever-changing festival landscape in the US and beyond. From a consumer standpoint, staying connected with our fans and attendees year-round has become a game-changer in cultivating an impactful information, communication and relationship funnel across our brands and events.
meta-business-suite
meta-business-suite
Workflow
Meta’s social platforms provide a huge ROI for digital ads on North Coast, Hulaween, and all of our Collectiv & Deep Cut properties. It can be used as a research tool to stay up to date with the ever-changing festival landscape in the US and beyond. From a consumer standpoint, staying connected with our fans and attendees year-round has become a game-changer in cultivating an impactful information, communication and relationship funnel across our brands and events.
meta-business-suite
meta-business-suite
Workflow
Meta’s social platforms provide a huge ROI for digital ads on North Coast, Hulaween, and all of our Collectiv & Deep Cut properties. It can be used as a research tool to stay up to date with the ever-changing festival landscape in the US and beyond. From a consumer standpoint, staying connected with our fans and attendees year-round has become a game-changer in cultivating an impactful information, communication and relationship funnel across our brands and events.
meta-business-suite
meta-business-suite
Workflow
Meta’s social platforms provide a huge ROI for digital ads on North Coast, Hulaween, and all of our Collectiv & Deep Cut properties. It can be used as a research tool to stay up to date with the ever-changing festival landscape in the US and beyond. From a consumer standpoint, staying connected with our fans and attendees year-round has become a game-changer in cultivating an impactful information, communication and relationship funnel across our brands and events.
viberate
viberate
Analytics
Artist Marketing
This website and solution is another incredibly useful platform for comparing artists (or tracks), and their online presence, stream counts & radio plays and charts, and social media growth (or lack thereof). On this app you can look up an artist or compare one against another which helps as a booking tool and can assist in billing conversations.
viberate
viberate
Analytics
Artist Marketing
This website and solution is another incredibly useful platform for comparing artists (or tracks), and their online presence, stream counts & radio plays and charts, and social media growth (or lack thereof). On this app you can look up an artist or compare one against another which helps as a booking tool and can assist in billing conversations.
viberate
viberate
Analytics
Artist Marketing
This website and solution is another incredibly useful platform for comparing artists (or tracks), and their online presence, stream counts & radio plays and charts, and social media growth (or lack thereof). On this app you can look up an artist or compare one against another which helps as a booking tool and can assist in billing conversations.
viberate
viberate
Analytics
Artist Marketing
This website and solution is another incredibly useful platform for comparing artists (or tracks), and their online presence, stream counts & radio plays and charts, and social media growth (or lack thereof). On this app you can look up an artist or compare one against another which helps as a booking tool and can assist in billing conversations.
front-gate-tickets
front-gate-tickets
Ticketing
Front Gate & Eventim (fka SeeTickets) have become one of our top ticket solutions with great options for in-platform marketing, customer support, and payment plan options. It is one of the most important pillars of running a successful event when you have a ticketing system that supports your own needs as well as your attendees.
front-gate-tickets
front-gate-tickets
Ticketing
Front Gate & Eventim (fka SeeTickets) have become one of our top ticket solutions with great options for in-platform marketing, customer support, and payment plan options. It is one of the most important pillars of running a successful event when you have a ticketing system that supports your own needs as well as your attendees.
front-gate-tickets
front-gate-tickets
Ticketing
Front Gate & Eventim (fka SeeTickets) have become one of our top ticket solutions with great options for in-platform marketing, customer support, and payment plan options. It is one of the most important pillars of running a successful event when you have a ticketing system that supports your own needs as well as your attendees.
front-gate-tickets
front-gate-tickets
Ticketing
Front Gate & Eventim (fka SeeTickets) have become one of our top ticket solutions with great options for in-platform marketing, customer support, and payment plan options. It is one of the most important pillars of running a successful event when you have a ticketing system that supports your own needs as well as your attendees.
fevo
fevo
Ticketing
As the landscape for purchasing tickets and the festival economy changes, a platform that has become especially useful for us is FEVO - giving fans the option to “buy now and pay later,” sometimes even after the event has happened. This program is an option for after our main ticketing solution partners' payment plan timelines have ended. For a younger or less affluent demographic that might not have the money to purchase a festival ticket up front, this can be especially helpful.
fevo
fevo
Ticketing
As the landscape for purchasing tickets and the festival economy changes, a platform that has become especially useful for us is FEVO - giving fans the option to “buy now and pay later,” sometimes even after the event has happened. This program is an option for after our main ticketing solution partners' payment plan timelines have ended. For a younger or less affluent demographic that might not have the money to purchase a festival ticket up front, this can be especially helpful.
fevo
fevo
Ticketing
As the landscape for purchasing tickets and the festival economy changes, a platform that has become especially useful for us is FEVO - giving fans the option to “buy now and pay later,” sometimes even after the event has happened. This program is an option for after our main ticketing solution partners' payment plan timelines have ended. For a younger or less affluent demographic that might not have the money to purchase a festival ticket up front, this can be especially helpful.
fevo
fevo
Ticketing
As the landscape for purchasing tickets and the festival economy changes, a platform that has become especially useful for us is FEVO - giving fans the option to “buy now and pay later,” sometimes even after the event has happened. This program is an option for after our main ticketing solution partners' payment plan timelines have ended. For a younger or less affluent demographic that might not have the money to purchase a festival ticket up front, this can be especially helpful.
rostr
rostr
Collaboration
Analytics
Industry News & Trades
"We use ROSTR constantly. It’s the best resource in the music business." - Marc Geiger, Chairman and CEO @ SaveLive
Music industry professionals use ROSTR to build their network, discover artists, save time & stay in the loop.
Promoted-Listing
Promoted-Stack-Item
stack-launch
ROSTR
own
rostr-promoted-listing
Promoted
rostr
rostr
Collaboration
Analytics
Industry News & Trades
"We use ROSTR constantly. It’s the best resource in the music business." - Marc Geiger, Chairman and CEO @ SaveLive
Music industry professionals use ROSTR to build their network, discover artists, save time & stay in the loop.
Promoted-Listing
Promoted-Stack-Item
stack-launch
ROSTR
own
rostr-promoted-listing
Promoted
rostr
rostr
Collaboration
Analytics
Industry News & Trades
"We use ROSTR constantly. It’s the best resource in the music business." - Marc Geiger, Chairman and CEO @ SaveLive
Music industry professionals use ROSTR to build their network, discover artists, save time & stay in the loop.
Promoted-Listing
Promoted-Stack-Item
stack-launch
ROSTR
own
rostr-promoted-listing
Promoted
rostr
rostr
Collaboration
Analytics
Industry News & Trades
"We use ROSTR constantly. It’s the best resource in the music business." - Marc Geiger, Chairman and CEO @ SaveLive
Music industry professionals use ROSTR to build their network, discover artists, save time & stay in the loop.
Promoted-Listing
Promoted-Stack-Item
stack-launch
ROSTR
own
rostr-promoted-listing
Promoted
spotify
spotify
Digital Streaming Platforms (DSPs)
Concert Listings
It’s essential to stay on top of new and interesting producers and bands who are making an impact across all different genres in the music industry. We use Spotify & Apple Music to research related artists for curation on stage takeovers, to gauge online presence (which can assist in billing arguments), and to see what each artist's city h their top listening fanbases in relation to the key markets we produce concerts and events in.
spotify
spotify
Digital Streaming Platforms (DSPs)
Concert Listings
It’s essential to stay on top of new and interesting producers and bands who are making an impact across all different genres in the music industry. We use Spotify & Apple Music to research related artists for curation on stage takeovers, to gauge online presence (which can assist in billing arguments), and to see what each artist's city h their top listening fanbases in relation to the key markets we produce concerts and events in.
spotify
spotify
Digital Streaming Platforms (DSPs)
Concert Listings
It’s essential to stay on top of new and interesting producers and bands who are making an impact across all different genres in the music industry. We use Spotify & Apple Music to research related artists for curation on stage takeovers, to gauge online presence (which can assist in billing arguments), and to see what each artist's city h their top listening fanbases in relation to the key markets we produce concerts and events in.
spotify
spotify
Digital Streaming Platforms (DSPs)
Concert Listings
It’s essential to stay on top of new and interesting producers and bands who are making an impact across all different genres in the music industry. We use Spotify & Apple Music to research related artists for curation on stage takeovers, to gauge online presence (which can assist in billing arguments), and to see what each artist's city h their top listening fanbases in relation to the key markets we produce concerts and events in.
It’s essential to stay on top of new and interesting producers and bands who are making an impact across all different genres in the music industry.
It’s essential to stay on top of new and interesting producers and bands who are making an impact across all different genres in the music industry.
It’s essential to stay on top of new and interesting producers and bands who are making an impact across all different genres in the music industry.
It’s essential to stay on top of new and interesting producers and bands who are making an impact across all different genres in the music industry.
Other Stacks
Other Stacks
Other Stacks
Other Stacks
Show More
Show More
Show More
Show More
Contributor
Michael Berg
Michael Berg has been an entrepreneur in the music and concert industry since the early 2000's and since then he has launched, supported and/or marketed several companies, brands, venues, festivals, and artist careers via talent buying, marketing campaigns, brand development, and networking.
Read More
Contributor
Michael Berg
Michael Berg has been an entrepreneur in the music and concert industry since the early 2000's and since then he has launched, supported and/or marketed several companies, brands, venues, festivals, and artist careers via talent buying, marketing campaigns, brand development, and networking.
Read More