The deal playbook: tools I rely on for moving in music tech and law
Sean Keenan – founder of music business affairs consultancy Soundboard – shares his tools and resources he uses to both run his business and stay tapped in to the culture.
Wednesday, November 5, 2025
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The deal playbook: tools I rely on for moving in music tech and law
Sean Keenan – founder of music business affairs consultancy Soundboard – shares his tools and resources he uses to both run his business and stay tapped in to the culture.
Wednesday, November 5, 2025
Like
the-deal-playbook-tools-i-rely-on-for-moving-in-music-tech-and-law
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the-deal-playbook-tools-i-rely-on-for-moving-in-music-tech-and-law
The deal playbook: tools I rely on for moving in music tech and law
Sean Keenan – founder of music business affairs consultancy Soundboard – shares his tools and resources he uses to both run his business and stay tapped in to the culture.
Wednesday, November 5, 2025
Like
the-deal-playbook-tools-i-rely-on-for-moving-in-music-tech-and-law
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the-deal-playbook-tools-i-rely-on-for-moving-in-music-tech-and-law
We live somewhere in the intersection of legal affairs, commercial strategy with a focus on tech and culture, a part legal support, part commercial sounding board. These are the tools, reads and resources I reach for most days. Some keep the business running, some keep me sharp, and a few just keep me sane.
We live somewhere in the intersection of legal affairs, commercial strategy with a focus on tech and culture, a part legal support, part commercial sounding board. These are the tools, reads and resources I reach for most days. Some keep the business running, some keep me sharp, and a few just keep me sane.
We live somewhere in the intersection of legal affairs, commercial strategy with a focus on tech and culture, a part legal support, part commercial sounding board. These are the tools, reads and resources I reach for most days. Some keep the business running, some keep me sharp, and a few just keep me sane.
We live somewhere in the intersection of legal affairs, commercial strategy with a focus on tech and culture, a part legal support, part commercial sounding board. These are the tools, reads and resources I reach for most days. Some keep the business running, some keep me sharp, and a few just keep me sane.

Contributor
Sean Keenan
I’m Sean Keenan, founder of Soundboard, a music business affairs consultancy helping music and music-tech teams take intelligent risks. Melbourne born but now London based, I’ve spent around 15 years working across music and tech in both private practice and in-house roles.
A lifelong fan of pop culture (with questionable guitar and DJ skills I happily leave to the pros), I started Soundboard in 2024 as an alternative legal services provider. The goal: to give the industry legal support that doubles as strategic business guidance. A practical, flexible alternative to the traditional law-firm model.
Read More

Contributor
Sean Keenan
I’m Sean Keenan, founder of Soundboard, a music business affairs consultancy helping music and music-tech teams take intelligent risks. Melbourne born but now London based, I’ve spent around 15 years working across music and tech in both private practice and in-house roles.
A lifelong fan of pop culture (with questionable guitar and DJ skills I happily leave to the pros), I started Soundboard in 2024 as an alternative legal services provider. The goal: to give the industry legal support that doubles as strategic business guidance. A practical, flexible alternative to the traditional law-firm model.
Read More

Contributor
Sean Keenan
I’m Sean Keenan, founder of Soundboard, a music business affairs consultancy helping music and music-tech teams take intelligent risks. Melbourne born but now London based, I’ve spent around 15 years working across music and tech in both private practice and in-house roles.
A lifelong fan of pop culture (with questionable guitar and DJ skills I happily leave to the pros), I started Soundboard in 2024 as an alternative legal services provider. The goal: to give the industry legal support that doubles as strategic business guidance. A practical, flexible alternative to the traditional law-firm model.
Barry’s an Irish AI lawyer who’s impossible to ignore if you care about the intersection of law and AI / machine learning. I follow Barry for sharp, well-referenced takes, his posts and academic work cut through the hype and provide a deeper analysis on what the real regulatory changes means and what ethical trade-offs look like. He also regularly posts publicly free and valuable content including his entire PhD thesis.
Barry’s an Irish AI lawyer who’s impossible to ignore if you care about the intersection of law and AI / machine learning. I follow Barry for sharp, well-referenced takes, his posts and academic work cut through the hype and provide a deeper analysis on what the real regulatory changes means and what ethical trade-offs look like. He also regularly posts publicly free and valuable content including his entire PhD thesis.

dr-barry-scannell
dr-barry-scannell
Legal
Barry’s an Irish AI lawyer who’s impossible to ignore if you care about the intersection of law and AI / machine learning. I follow Barry for sharp, well-referenced takes, his posts and academic work cut through the hype and provide a deeper analysis on what the real regulatory changes means and what ethical trade-offs look like. He also regularly posts publicly free and valuable content including his entire PhD thesis.
Barry’s an Irish AI lawyer who’s impossible to ignore if you care about the intersection of law and AI / machine learning. I follow Barry for sharp, well-referenced takes, his posts and academic work cut through the hype and provide a deeper analysis on what the real regulatory changes means and what ethical trade-offs look like. He also regularly posts publicly free and valuable content including his entire PhD thesis.
Essential 101 reading for anyone who wants to understand how the music industry actually runs. Often called the industry ‘bible’ for good reason, Passman walks through the legal and financial mechanics of record deals, management contracts, royalties and digital streaming. The chapters break complex topics down clearly. Although heavy on legal detail, it's surprisingly readable and often quietly funny. Good to read it to understand the clauses people actually argue about, and demystify the money side.
Essential 101 reading for anyone who wants to understand how the music industry actually runs. Often called the industry ‘bible’ for good reason, Passman walks through the legal and financial mechanics of record deals, management contracts, royalties and digital streaming. The chapters break complex topics down clearly. Although heavy on legal detail, it's surprisingly readable and often quietly funny. Good to read it to understand the clauses people actually argue about, and demystify the money side.

all-you-need-to-know-about-the-music-business
all-you-need-to-know-about-the-music-business
Books
Essential 101 reading for anyone who wants to understand how the music industry actually runs. Often called the industry ‘bible’ for good reason, Passman walks through the legal and financial mechanics of record deals, management contracts, royalties and digital streaming. The chapters break complex topics down clearly. Although heavy on legal detail, it's surprisingly readable and often quietly funny. Good to read it to understand the clauses people actually argue about, and demystify the money side.
Essential 101 reading for anyone who wants to understand how the music industry actually runs. Often called the industry ‘bible’ for good reason, Passman walks through the legal and financial mechanics of record deals, management contracts, royalties and digital streaming. The chapters break complex topics down clearly. Although heavy on legal detail, it's surprisingly readable and often quietly funny. Good to read it to understand the clauses people actually argue about, and demystify the money side.
Commissioned by the Music Managers Forum (MMF) to help artists and managers better understand the streaming economy. It explains how streaming is licensed, how royalties flow, and how record/publishing agreements and collective licensing systems fit into the picture. Highly practical and example-led. Great for anyone who needs a clear map of the digital revenue chain.
Also helps the reader understand how music copyright, record and publishing agreements, and collective licensing systems operate.
Commissioned by the Music Managers Forum (MMF) to help artists and managers better understand the streaming economy. It explains how streaming is licensed, how royalties flow, and how record/publishing agreements and collective licensing systems fit into the picture. Highly practical and example-led. Great for anyone who needs a clear map of the digital revenue chain.
Also helps the reader understand how music copyright, record and publishing agreements, and collective licensing systems operate.

dissecting-the-digital-dollar
dissecting-the-digital-dollar
Books
Commissioned by the Music Managers Forum (MMF) to help artists and managers better understand the streaming economy. It explains how streaming is licensed, how royalties flow, and how record/publishing agreements and collective licensing systems fit into the picture. Highly practical and example-led. Great for anyone who needs a clear map of the digital revenue chain.
Also helps the reader understand how music copyright, record and publishing agreements, and collective licensing systems operate.
Commissioned by the Music Managers Forum (MMF) to help artists and managers better understand the streaming economy. It explains how streaming is licensed, how royalties flow, and how record/publishing agreements and collective licensing systems fit into the picture. Highly practical and example-led. Great for anyone who needs a clear map of the digital revenue chain.
Also helps the reader understand how music copyright, record and publishing agreements, and collective licensing systems operate.
Free online legal guidance that actually tries to be useful rather than opaque. Covers basic legal principles and practical templates beyond music-specific issues. Exactly the sort of resource I point people to when they need to self-educate or do their first, low-risk legal step. I used their resources heavily early in my career and volunteered with them. Check the Music info sheet in their resources section for some well presented info.
Free online legal guidance that actually tries to be useful rather than opaque. Covers basic legal principles and practical templates beyond music-specific issues. Exactly the sort of resource I point people to when they need to self-educate or do their first, low-risk legal step. I used their resources heavily early in my career and volunteered with them. Check the Music info sheet in their resources section for some well presented info.

arts-law-centre-of-australia
arts-law-centre-of-australia
Legal
Free online legal guidance that actually tries to be useful rather than opaque. Covers basic legal principles and practical templates beyond music-specific issues. Exactly the sort of resource I point people to when they need to self-educate or do their first, low-risk legal step. I used their resources heavily early in my career and volunteered with them. Check the Music info sheet in their resources section for some well presented info.
Free online legal guidance that actually tries to be useful rather than opaque. Covers basic legal principles and practical templates beyond music-specific issues. Exactly the sort of resource I point people to when they need to self-educate or do their first, low-risk legal step. I used their resources heavily early in my career and volunteered with them. Check the Music info sheet in their resources section for some well presented info.
Not a law book, but an amazingly useful primer on the principles behind modern tech product management. A master class on how to organise and structure effective teams in order to discover and deliver technology products that customers love and are commercially successful. Reading Inspired changed how I think to be a more effective product counsel. The type of lawyer who can develop an effective legal roadmap to support the discovery and product vision all the way to launch. It’s the playbook for what good looks like when legal, product, design and engineering actually work together.
Not a law book, but an amazingly useful primer on the principles behind modern tech product management. A master class on how to organise and structure effective teams in order to discover and deliver technology products that customers love and are commercially successful. Reading Inspired changed how I think to be a more effective product counsel. The type of lawyer who can develop an effective legal roadmap to support the discovery and product vision all the way to launch. It’s the playbook for what good looks like when legal, product, design and engineering actually work together.

inspired-how-to-create-tech-products-customers-love
inspired-how-to-create-tech-products-customers-love
Books
Not a law book, but an amazingly useful primer on the principles behind modern tech product management. A master class on how to organise and structure effective teams in order to discover and deliver technology products that customers love and are commercially successful. Reading Inspired changed how I think to be a more effective product counsel. The type of lawyer who can develop an effective legal roadmap to support the discovery and product vision all the way to launch. It’s the playbook for what good looks like when legal, product, design and engineering actually work together.
Not a law book, but an amazingly useful primer on the principles behind modern tech product management. A master class on how to organise and structure effective teams in order to discover and deliver technology products that customers love and are commercially successful. Reading Inspired changed how I think to be a more effective product counsel. The type of lawyer who can develop an effective legal roadmap to support the discovery and product vision all the way to launch. It’s the playbook for what good looks like when legal, product, design and engineering actually work together.
The app still occupies most of my day. I use it for music (my own and my increasingly curated podcasts) and podcast on much-needed cultural fluency generally and essential for keeping up with industry voices (Pivot, Trapital, YMC, Bubble Trouble). Might be time to look into the more equitable alternatives though…
The app still occupies most of my day. I use it for music (my own and my increasingly curated podcasts) and podcast on much-needed cultural fluency generally and essential for keeping up with industry voices (Pivot, Trapital, YMC, Bubble Trouble). Might be time to look into the more equitable alternatives though…

spotify
spotify
Digital Streaming Platforms (DSPs)
Concert Listings
The app still occupies most of my day. I use it for music (my own and my increasingly curated podcasts) and podcast on much-needed cultural fluency generally and essential for keeping up with industry voices (Pivot, Trapital, YMC, Bubble Trouble). Might be time to look into the more equitable alternatives though…
The app still occupies most of my day. I use it for music (my own and my increasingly curated podcasts) and podcast on much-needed cultural fluency generally and essential for keeping up with industry voices (Pivot, Trapital, YMC, Bubble Trouble). Might be time to look into the more equitable alternatives though…
It’s messy and getting messier, those who use it regularly have literally witnessed the “enshitification” of the product in realtime, but for now it’s absolutely critical for my day-to-day commercial activities, like networking, promoting Soundboard the brand, publishing content and finding leads. The Sales Navigator product is central to our outreach and I’ve curated the front page feed as an aggregated daily news feed for all things music and tech.
It’s messy and getting messier, those who use it regularly have literally witnessed the “enshitification” of the product in realtime, but for now it’s absolutely critical for my day-to-day commercial activities, like networking, promoting Soundboard the brand, publishing content and finding leads. The Sales Navigator product is central to our outreach and I’ve curated the front page feed as an aggregated daily news feed for all things music and tech.

Job Boards
Communities & Networking Groups
It’s messy and getting messier, those who use it regularly have literally witnessed the “enshitification” of the product in realtime, but for now it’s absolutely critical for my day-to-day commercial activities, like networking, promoting Soundboard the brand, publishing content and finding leads. The Sales Navigator product is central to our outreach and I’ve curated the front page feed as an aggregated daily news feed for all things music and tech.
It’s messy and getting messier, those who use it regularly have literally witnessed the “enshitification” of the product in realtime, but for now it’s absolutely critical for my day-to-day commercial activities, like networking, promoting Soundboard the brand, publishing content and finding leads. The Sales Navigator product is central to our outreach and I’ve curated the front page feed as an aggregated daily news feed for all things music and tech.
"We use ROSTR constantly. It’s the best resource in the music business." - Marc Geiger, Chairman and CEO @ SaveLive
Music industry professionals use ROSTR to build their network, discover artists, save time & stay in the loop.
Promoted-Listing
Promoted-Stack-Item
stack-launch
ROSTR
own
rostr-promoted-listing
Promoted
"We use ROSTR constantly. It’s the best resource in the music business." - Marc Geiger, Chairman and CEO @ SaveLive
Music industry professionals use ROSTR to build their network, discover artists, save time & stay in the loop.
Promoted-Listing
Promoted-Stack-Item
stack-launch
ROSTR
own
rostr-promoted-listing
Promoted
"We use ROSTR constantly. It’s the best resource in the music business." - Marc Geiger, Chairman and CEO @ SaveLive
Music industry professionals use ROSTR to build their network, discover artists, save time & stay in the loop.
Promoted-Listing
Promoted-Stack-Item
stack-launch
ROSTR
own
rostr-promoted-listing
Promoted
"We use ROSTR constantly. It’s the best resource in the music business." - Marc Geiger, Chairman and CEO @ SaveLive
Music industry professionals use ROSTR to build their network, discover artists, save time & stay in the loop.
Promoted-Listing
Promoted-Stack-Item
stack-launch
ROSTR
own
rostr-promoted-listing
Promoted

Social Media Tools
Not only the world's greatest procrastination tool (and brain rot), but still a useful blend of discovery and shorthand form cultural blips as a discovery tool, such as new music, events, tool, ideas and of course world class memes.
The modern university. I use it for DJ sets, news, cultural deep dives (think Rick Beato), interviews / podcasts and to capture background color on an artist, tech demos and product walkthroughs. If you want to see how something actually performs or look into a cultural moment, YouTube usually has the clip.
The modern university. I use it for DJ sets, news, cultural deep dives (think Rick Beato), interviews / podcasts and to capture background color on an artist, tech demos and product walkthroughs. If you want to see how something actually performs or look into a cultural moment, YouTube usually has the clip.

youtube
youtube
Video Platforms
The modern university. I use it for DJ sets, news, cultural deep dives (think Rick Beato), interviews / podcasts and to capture background color on an artist, tech demos and product walkthroughs. If you want to see how something actually performs or look into a cultural moment, YouTube usually has the clip.
The modern university. I use it for DJ sets, news, cultural deep dives (think Rick Beato), interviews / podcasts and to capture background color on an artist, tech demos and product walkthroughs. If you want to see how something actually performs or look into a cultural moment, YouTube usually has the clip.
I use OpenAI’s primary product on the daily to collate, summarise and test explanations, from clarifying complex legislative points, summarise large datasets all the way to co-pilot drafting emails. It doesn’t replace judgment; it speeds the prep. My approach is to use the model to produce options, or solve the blank paper problem, then apply legal/ commercial sense before anything goes to a client. Until the delta between reality and expectation closes on some of the Legal AI Tech that’s out there closes, and can outperform OpenAI on cost and output, it will remain a go to.
I use OpenAI’s primary product on the daily to collate, summarise and test explanations, from clarifying complex legislative points, summarise large datasets all the way to co-pilot drafting emails. It doesn’t replace judgment; it speeds the prep. My approach is to use the model to produce options, or solve the blank paper problem, then apply legal/ commercial sense before anything goes to a client. Until the delta between reality and expectation closes on some of the Legal AI Tech that’s out there closes, and can outperform OpenAI on cost and output, it will remain a go to.

chatgpt
chatgpt
AI Tools
Workflow
I use OpenAI’s primary product on the daily to collate, summarise and test explanations, from clarifying complex legislative points, summarise large datasets all the way to co-pilot drafting emails. It doesn’t replace judgment; it speeds the prep. My approach is to use the model to produce options, or solve the blank paper problem, then apply legal/ commercial sense before anything goes to a client. Until the delta between reality and expectation closes on some of the Legal AI Tech that’s out there closes, and can outperform OpenAI on cost and output, it will remain a go to.
I use OpenAI’s primary product on the daily to collate, summarise and test explanations, from clarifying complex legislative points, summarise large datasets all the way to co-pilot drafting emails. It doesn’t replace judgment; it speeds the prep. My approach is to use the model to produce options, or solve the blank paper problem, then apply legal/ commercial sense before anything goes to a client. Until the delta between reality and expectation closes on some of the Legal AI Tech that’s out there closes, and can outperform OpenAI on cost and output, it will remain a go to.
The lean org toolkit that keeps the business moving. It makes sharing work and collaborating with clients and third parties so easy (think, shared drives, comment threads, draft Google doc contracts). Not glamorous, but indispensable. And the best place I can reliably find the latest version of something.
The lean org toolkit that keeps the business moving. It makes sharing work and collaborating with clients and third parties so easy (think, shared drives, comment threads, draft Google doc contracts). Not glamorous, but indispensable. And the best place I can reliably find the latest version of something.

google-workspace
google-workspace
Workflow
Collaboration
The lean org toolkit that keeps the business moving. It makes sharing work and collaborating with clients and third parties so easy (think, shared drives, comment threads, draft Google doc contracts). Not glamorous, but indispensable. And the best place I can reliably find the latest version of something.
The lean org toolkit that keeps the business moving. It makes sharing work and collaborating with clients and third parties so easy (think, shared drives, comment threads, draft Google doc contracts). Not glamorous, but indispensable. And the best place I can reliably find the latest version of something.
Especially now New Industry Friday has launched the ‘Friday wrap up’ weekly newsletter. Mark and the team continue to create innovative products and carefully curate industry news in their unique way. Once upon a time I worked alongside the team, but now I cheer from the sidelines!
Especially now New Industry Friday has launched the ‘Friday wrap up’ weekly newsletter. Mark and the team continue to create innovative products and carefully curate industry news in their unique way. Once upon a time I worked alongside the team, but now I cheer from the sidelines!

new-industry-friday-nif
new-industry-friday-nif
Newsletters & Blogs
Industry News & Trades
Especially now New Industry Friday has launched the ‘Friday wrap up’ weekly newsletter. Mark and the team continue to create innovative products and carefully curate industry news in their unique way. Once upon a time I worked alongside the team, but now I cheer from the sidelines!
Especially now New Industry Friday has launched the ‘Friday wrap up’ weekly newsletter. Mark and the team continue to create innovative products and carefully curate industry news in their unique way. Once upon a time I worked alongside the team, but now I cheer from the sidelines!
RA has evolved into something so much more than club listings, their features and longform journalism are thoughtful and well-sourced. I read it when I want deeper cultural reporting that’s not just quick takes, particularly across electronic music and related scenes.
RA has evolved into something so much more than club listings, their features and longform journalism are thoughtful and well-sourced. I read it when I want deeper cultural reporting that’s not just quick takes, particularly across electronic music and related scenes.

resident-advisor
resident-advisor
Concert Listings
Newsletters & Blogs
RA has evolved into something so much more than club listings, their features and longform journalism are thoughtful and well-sourced. I read it when I want deeper cultural reporting that’s not just quick takes, particularly across electronic music and related scenes.
RA has evolved into something so much more than club listings, their features and longform journalism are thoughtful and well-sourced. I read it when I want deeper cultural reporting that’s not just quick takes, particularly across electronic music and related scenes.

billboard
billboard
Industry News & Trades
Magazines & Music Blogs
Solid trade reporting and often the best mainstream coverage of tech + music angles — particularly useful when you want clarity on big industry moves and how AI / music conversation is being framed in the US context.
Reed Smith’s Entertainment and Media Guide on AI is a practical, well-curated resource from a reputable firm. Useful reading when you want an industry-focused, practitioner-friendly distillation of current AI issues. I use it to sharpen briefings and to identify angles I should be tracking more closely.
Reed Smith’s Entertainment and Media Guide on AI is a practical, well-curated resource from a reputable firm. Useful reading when you want an industry-focused, practitioner-friendly distillation of current AI issues. I use it to sharpen briefings and to identify angles I should be tracking more closely.

reed-smith
reed-smith
Legal
Reed Smith’s Entertainment and Media Guide on AI is a practical, well-curated resource from a reputable firm. Useful reading when you want an industry-focused, practitioner-friendly distillation of current AI issues. I use it to sharpen briefings and to identify angles I should be tracking more closely.
Reed Smith’s Entertainment and Media Guide on AI is a practical, well-curated resource from a reputable firm. Useful reading when you want an industry-focused, practitioner-friendly distillation of current AI issues. I use it to sharpen briefings and to identify angles I should be tracking more closely.
The industry doesn’t really do quiet weeks, so I’ve learned to rely on a mix of sharp tools and small joys to keep pace. Contracts, catalogues, cultural noise, it’s all a bit easier when I've got the right 'stack'.
If you’re building in music or music-tech and want to talk about taking smarter risks (without all the law-firm baggage), I’m at sean@soundboard-music.com
or LinkedIn
The industry doesn’t really do quiet weeks, so I’ve learned to rely on a mix of sharp tools and small joys to keep pace. Contracts, catalogues, cultural noise, it’s all a bit easier when I've got the right 'stack'.
If you’re building in music or music-tech and want to talk about taking smarter risks (without all the law-firm baggage), I’m at sean@soundboard-music.com
or LinkedIn
The industry doesn’t really do quiet weeks, so I’ve learned to rely on a mix of sharp tools and small joys to keep pace. Contracts, catalogues, cultural noise, it’s all a bit easier when I've got the right 'stack'.
If you’re building in music or music-tech and want to talk about taking smarter risks (without all the law-firm baggage), I’m at sean@soundboard-music.com
or LinkedIn
The industry doesn’t really do quiet weeks, so I’ve learned to rely on a mix of sharp tools and small joys to keep pace. Contracts, catalogues, cultural noise, it’s all a bit easier when I've got the right 'stack'.
If you’re building in music or music-tech and want to talk about taking smarter risks (without all the law-firm baggage), I’m at sean@soundboard-music.com
or LinkedIn
Other Stacks
Other Stacks
Other Stacks
Other Stacks
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Contributor
Sean Keenan
I’m Sean Keenan, founder of Soundboard, a music business affairs consultancy helping music and music-tech teams take intelligent risks. Melbourne born but now London based, I’ve spent around 15 years working across music and tech in both private practice and in-house roles.
A lifelong fan of pop culture (with questionable guitar and DJ skills I happily leave to the pros), I started Soundboard in 2024 as an alternative legal services provider. The goal: to give the industry legal support that doubles as strategic business guidance. A practical, flexible alternative to the traditional law-firm model.
Read More

Contributor
Sean Keenan
I’m Sean Keenan, founder of Soundboard, a music business affairs consultancy helping music and music-tech teams take intelligent risks. Melbourne born but now London based, I’ve spent around 15 years working across music and tech in both private practice and in-house roles.
A lifelong fan of pop culture (with questionable guitar and DJ skills I happily leave to the pros), I started Soundboard in 2024 as an alternative legal services provider. The goal: to give the industry legal support that doubles as strategic business guidance. A practical, flexible alternative to the traditional law-firm model.
Read More








