10 Ways Claudia Villarreal Stays On The Pulse
Claudia Villarreal, Co-Founder of FANMADE, shares the go-to sources that keep her tapped into pop culture, fan communities, and the music industry.
Thursday, February 20, 2025
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10 Ways Claudia Villarreal Stays On The Pulse
Claudia Villarreal, Co-Founder of FANMADE, shares the go-to sources that keep her tapped into pop culture, fan communities, and the music industry.
Thursday, February 20, 2025
Like
how-claudia-villarreal-stays-on-the-pulse
Share
how-claudia-villarreal-stays-on-the-pulse
10 Ways Claudia Villarreal Stays On The Pulse
Claudia Villarreal, Co-Founder of FANMADE, shares the go-to sources that keep her tapped into pop culture, fan communities, and the music industry.
Thursday, February 20, 2025
Like
how-claudia-villarreal-stays-on-the-pulse
Share
how-claudia-villarreal-stays-on-the-pulse
Claudia Villarreal, Co-Founder of FANMADE, launched her career by cultivating a community of like-minded fans around the world through online and in-person activations via a One Direction fan account that had 200K+ followers at its prime. Claudia has had 10+ years of working across music touring, fan engagement, and artist management. She went on to start FANMADE alongside Olivia Rudensky in 2021 where she's the Head of Creative Services and author of her pop culture newsletter, On The Pulse. FANMADE is a marketing firm that specializes in understanding audiences from a fan's perspective. Clients include Miley Cyrus, Hailey Bieber, Magnum Ice Cream, and NBC.
Claudia Villarreal, Co-Founder of FANMADE, launched her career by cultivating a community of like-minded fans around the world through online and in-person activations via a One Direction fan account that had 200K+ followers at its prime. Claudia has had 10+ years of working across music touring, fan engagement, and artist management. She went on to start FANMADE alongside Olivia Rudensky in 2021 where she's the Head of Creative Services and author of her pop culture newsletter, On The Pulse. FANMADE is a marketing firm that specializes in understanding audiences from a fan's perspective. Clients include Miley Cyrus, Hailey Bieber, Magnum Ice Cream, and NBC.
Claudia Villarreal, Co-Founder of FANMADE, launched her career by cultivating a community of like-minded fans around the world through online and in-person activations via a One Direction fan account that had 200K+ followers at its prime. Claudia has had 10+ years of working across music touring, fan engagement, and artist management. She went on to start FANMADE alongside Olivia Rudensky in 2021 where she's the Head of Creative Services and author of her pop culture newsletter, On The Pulse. FANMADE is a marketing firm that specializes in understanding audiences from a fan's perspective. Clients include Miley Cyrus, Hailey Bieber, Magnum Ice Cream, and NBC.
Claudia Villarreal, Co-Founder of FANMADE, launched her career by cultivating a community of like-minded fans around the world through online and in-person activations via a One Direction fan account that had 200K+ followers at its prime. Claudia has had 10+ years of working across music touring, fan engagement, and artist management. She went on to start FANMADE alongside Olivia Rudensky in 2021 where she's the Head of Creative Services and author of her pop culture newsletter, On The Pulse. FANMADE is a marketing firm that specializes in understanding audiences from a fan's perspective. Clients include Miley Cyrus, Hailey Bieber, Magnum Ice Cream, and NBC.
Contributor
Claudia Villarreal
Claudia Villarreal, Co-Founder of FANMADE, launched her career by cultivating a community of like-minded fans around the world through online and in-person activations via a One Direction fan account that had 200K+ followers at its prime. Claudia has had 10+ years of working across music touring, fan engagement, and artist management. She went on to start FANMADE alongside Olivia Rudensky in 2021 where she's the Head of Creative Services and author of her pop culture newsletter, On The Pulse. FANMADE is a marketing firm that specializes in understanding audiences from a fan's perspective. Clients include Miley Cyrus, Hailey Bieber, Magnum Ice Cream, and NBC.
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Contributor
Claudia Villarreal
Claudia Villarreal, Co-Founder of FANMADE, launched her career by cultivating a community of like-minded fans around the world through online and in-person activations via a One Direction fan account that had 200K+ followers at its prime. Claudia has had 10+ years of working across music touring, fan engagement, and artist management. She went on to start FANMADE alongside Olivia Rudensky in 2021 where she's the Head of Creative Services and author of her pop culture newsletter, On The Pulse. FANMADE is a marketing firm that specializes in understanding audiences from a fan's perspective. Clients include Miley Cyrus, Hailey Bieber, Magnum Ice Cream, and NBC.
Read More
Contributor
Claudia Villarreal
Claudia Villarreal, Co-Founder of FANMADE, launched her career by cultivating a community of like-minded fans around the world through online and in-person activations via a One Direction fan account that had 200K+ followers at its prime. Claudia has had 10+ years of working across music touring, fan engagement, and artist management. She went on to start FANMADE alongside Olivia Rudensky in 2021 where she's the Head of Creative Services and author of her pop culture newsletter, On The Pulse. FANMADE is a marketing firm that specializes in understanding audiences from a fan's perspective. Clients include Miley Cyrus, Hailey Bieber, Magnum Ice Cream, and NBC.
pop-culture-chat
pop-culture-chat
Communities & Networking Groups
PopCultureChat covers all things pop culture and media, going beyond just pop music. I enjoy reading the comments here and comparing them to TikTok and Twitter posts.
pop-culture-chat
pop-culture-chat
Communities & Networking Groups
PopCultureChat covers all things pop culture and media, going beyond just pop music. I enjoy reading the comments here and comparing them to TikTok and Twitter posts.
pop-culture-chat
pop-culture-chat
Communities & Networking Groups
PopCultureChat covers all things pop culture and media, going beyond just pop music. I enjoy reading the comments here and comparing them to TikTok and Twitter posts.
pop-culture-chat
pop-culture-chat
Communities & Networking Groups
PopCultureChat covers all things pop culture and media, going beyond just pop music. I enjoy reading the comments here and comparing them to TikTok and Twitter posts.
popheads
popheads
Communities & Networking Groups
PopHeads focuses on pop music news, with one of my favorite threads, "Tea Time & Trending Topics," updated daily with the latest pop culture stories.
popheads
popheads
Communities & Networking Groups
PopHeads focuses on pop music news, with one of my favorite threads, "Tea Time & Trending Topics," updated daily with the latest pop culture stories.
popheads
popheads
Communities & Networking Groups
PopHeads focuses on pop music news, with one of my favorite threads, "Tea Time & Trending Topics," updated daily with the latest pop culture stories.
popheads
popheads
Communities & Networking Groups
PopHeads focuses on pop music news, with one of my favorite threads, "Tea Time & Trending Topics," updated daily with the latest pop culture stories.
so-youve-been-publicly-shamed
so-youve-been-publicly-shamed
Books
If you, or anyone you know, has a career online, it will come as no surprise that it attracts haters, trolls, and people preying on your downfall. I hate to say it, but this has been happening long before social media. The way public figures have fallen from grace and picked themselves back up is something to be studied—and it was, in this book. I can’t recommend it enough.
so-youve-been-publicly-shamed
so-youve-been-publicly-shamed
Books
If you, or anyone you know, has a career online, it will come as no surprise that it attracts haters, trolls, and people preying on your downfall. I hate to say it, but this has been happening long before social media. The way public figures have fallen from grace and picked themselves back up is something to be studied—and it was, in this book. I can’t recommend it enough.
so-youve-been-publicly-shamed
so-youve-been-publicly-shamed
Books
If you, or anyone you know, has a career online, it will come as no surprise that it attracts haters, trolls, and people preying on your downfall. I hate to say it, but this has been happening long before social media. The way public figures have fallen from grace and picked themselves back up is something to be studied—and it was, in this book. I can’t recommend it enough.
so-youve-been-publicly-shamed
so-youve-been-publicly-shamed
Books
If you, or anyone you know, has a career online, it will come as no surprise that it attracts haters, trolls, and people preying on your downfall. I hate to say it, but this has been happening long before social media. The way public figures have fallen from grace and picked themselves back up is something to be studied—and it was, in this book. I can’t recommend it enough.
pop-crave
pop-crave
Newsletters & Blogs
They really don’t need much of an introduction. Pop Crave is one of the top social media news outlets online and among the most trusted by social media users. In a world of misinformation and quick gossip, Pop Crave’s reputation for delivering real news in real time is outstanding. At FANMADE, we’re lucky to call them our partners.
pop-crave
pop-crave
Newsletters & Blogs
They really don’t need much of an introduction. Pop Crave is one of the top social media news outlets online and among the most trusted by social media users. In a world of misinformation and quick gossip, Pop Crave’s reputation for delivering real news in real time is outstanding. At FANMADE, we’re lucky to call them our partners.
pop-crave
pop-crave
Newsletters & Blogs
They really don’t need much of an introduction. Pop Crave is one of the top social media news outlets online and among the most trusted by social media users. In a world of misinformation and quick gossip, Pop Crave’s reputation for delivering real news in real time is outstanding. At FANMADE, we’re lucky to call them our partners.
pop-crave
pop-crave
Newsletters & Blogs
They really don’t need much of an introduction. Pop Crave is one of the top social media news outlets online and among the most trusted by social media users. In a world of misinformation and quick gossip, Pop Crave’s reputation for delivering real news in real time is outstanding. At FANMADE, we’re lucky to call them our partners.
therapuss-with-jake-shane
therapuss-with-jake-shane
Podcasts & Video Channels
Therapuss with Jake Shane, The Comment Section with Drew Afualo, and Las Culturistas with Matt Rogers and Bowen Yang — these podcasts excel at sitting down with content creators, artists, and pop culture experts to dive into social media literacy and trends. Their clips are constantly infiltrating my feeds, offering content that’s timely, relevant, and, as always, entertaining. Plus, they all require a basic level of online literacy to fully appreciate.
therapuss-with-jake-shane
therapuss-with-jake-shane
Podcasts & Video Channels
Therapuss with Jake Shane, The Comment Section with Drew Afualo, and Las Culturistas with Matt Rogers and Bowen Yang — these podcasts excel at sitting down with content creators, artists, and pop culture experts to dive into social media literacy and trends. Their clips are constantly infiltrating my feeds, offering content that’s timely, relevant, and, as always, entertaining. Plus, they all require a basic level of online literacy to fully appreciate.
therapuss-with-jake-shane
therapuss-with-jake-shane
Podcasts & Video Channels
Therapuss with Jake Shane, The Comment Section with Drew Afualo, and Las Culturistas with Matt Rogers and Bowen Yang — these podcasts excel at sitting down with content creators, artists, and pop culture experts to dive into social media literacy and trends. Their clips are constantly infiltrating my feeds, offering content that’s timely, relevant, and, as always, entertaining. Plus, they all require a basic level of online literacy to fully appreciate.
therapuss-with-jake-shane
therapuss-with-jake-shane
Podcasts & Video Channels
Therapuss with Jake Shane, The Comment Section with Drew Afualo, and Las Culturistas with Matt Rogers and Bowen Yang — these podcasts excel at sitting down with content creators, artists, and pop culture experts to dive into social media literacy and trends. Their clips are constantly infiltrating my feeds, offering content that’s timely, relevant, and, as always, entertaining. Plus, they all require a basic level of online literacy to fully appreciate.
the-comment-section-with-drew-afualo
the-comment-section-with-drew-afualo
Podcasts & Video Channels
the-comment-section-with-drew-afualo
the-comment-section-with-drew-afualo
Podcasts & Video Channels
the-comment-section-with-drew-afualo
the-comment-section-with-drew-afualo
Podcasts & Video Channels
the-comment-section-with-drew-afualo
the-comment-section-with-drew-afualo
Podcasts & Video Channels
las-culturistas-with-matt-rogers-and-bowen-yang
las-culturistas-with-matt-rogers-and-bowen-yang
Podcasts & Video Channels
las-culturistas-with-matt-rogers-and-bowen-yang
las-culturistas-with-matt-rogers-and-bowen-yang
Podcasts & Video Channels
las-culturistas-with-matt-rogers-and-bowen-yang
las-culturistas-with-matt-rogers-and-bowen-yang
Podcasts & Video Channels
las-culturistas-with-matt-rogers-and-bowen-yang
las-culturistas-with-matt-rogers-and-bowen-yang
Podcasts & Video Channels
rostr
rostr
Collaboration
Analytics
Industry News & Trades
"We use ROSTR constantly. It’s the best resource in the music business." - Marc Geiger, Chairman and CEO @ SaveLive
Music industry professionals use ROSTR to build their network, discover artists, save time & stay in the loop.
Promoted-Listing
Promoted-Stack-Item
stack-launch
ROSTR
own
rostr-promoted-listing
Promoted
rostr
rostr
Collaboration
Analytics
Industry News & Trades
"We use ROSTR constantly. It’s the best resource in the music business." - Marc Geiger, Chairman and CEO @ SaveLive
Music industry professionals use ROSTR to build their network, discover artists, save time & stay in the loop.
Promoted-Listing
Promoted-Stack-Item
stack-launch
ROSTR
own
rostr-promoted-listing
Promoted
rostr
rostr
Collaboration
Analytics
Industry News & Trades
"We use ROSTR constantly. It’s the best resource in the music business." - Marc Geiger, Chairman and CEO @ SaveLive
Music industry professionals use ROSTR to build their network, discover artists, save time & stay in the loop.
Promoted-Listing
Promoted-Stack-Item
stack-launch
ROSTR
own
rostr-promoted-listing
Promoted
rostr
rostr
Collaboration
Analytics
Industry News & Trades
"We use ROSTR constantly. It’s the best resource in the music business." - Marc Geiger, Chairman and CEO @ SaveLive
Music industry professionals use ROSTR to build their network, discover artists, save time & stay in the loop.
Promoted-Listing
Promoted-Stack-Item
stack-launch
ROSTR
own
rostr-promoted-listing
Promoted
j-14-magazine
j-14-magazine
Magazines & Music Blogs
J-14 Magazine is the last remaining early 2000s magazine still available for purchase in stores. I grew up on these teen gossip columns and pull-out posters of Disney Channel stars. Today, it may not be as popular, but fangirls are still the target demographic. I use it as a resource for teen pop culture, especially when fangirling is at its peak. What am I missing? What do I recognize? Who are the rising stars for Gen Z and Gen Alpha? It’s kind of a secret weapon.
j-14-magazine
j-14-magazine
Magazines & Music Blogs
J-14 Magazine is the last remaining early 2000s magazine still available for purchase in stores. I grew up on these teen gossip columns and pull-out posters of Disney Channel stars. Today, it may not be as popular, but fangirls are still the target demographic. I use it as a resource for teen pop culture, especially when fangirling is at its peak. What am I missing? What do I recognize? Who are the rising stars for Gen Z and Gen Alpha? It’s kind of a secret weapon.
j-14-magazine
j-14-magazine
Magazines & Music Blogs
J-14 Magazine is the last remaining early 2000s magazine still available for purchase in stores. I grew up on these teen gossip columns and pull-out posters of Disney Channel stars. Today, it may not be as popular, but fangirls are still the target demographic. I use it as a resource for teen pop culture, especially when fangirling is at its peak. What am I missing? What do I recognize? Who are the rising stars for Gen Z and Gen Alpha? It’s kind of a secret weapon.
j-14-magazine
j-14-magazine
Magazines & Music Blogs
J-14 Magazine is the last remaining early 2000s magazine still available for purchase in stores. I grew up on these teen gossip columns and pull-out posters of Disney Channel stars. Today, it may not be as popular, but fangirls are still the target demographic. I use it as a resource for teen pop culture, especially when fangirling is at its peak. What am I missing? What do I recognize? Who are the rising stars for Gen Z and Gen Alpha? It’s kind of a secret weapon.
tiktok
tiktok
Social Media Tools
Over time, the 'For You' page curates content it knows you’ll enjoy. I’ve intentionally tailored my algorithm to be pop culture-centric, going out of my way to engage with content that keeps me on the pulse. At this point, TikTok has become my preferred search engine. The only downside? Once you’re hooked, it’s hard to put it down.
tiktok
tiktok
Social Media Tools
Over time, the 'For You' page curates content it knows you’ll enjoy. I’ve intentionally tailored my algorithm to be pop culture-centric, going out of my way to engage with content that keeps me on the pulse. At this point, TikTok has become my preferred search engine. The only downside? Once you’re hooked, it’s hard to put it down.
tiktok
tiktok
Social Media Tools
Over time, the 'For You' page curates content it knows you’ll enjoy. I’ve intentionally tailored my algorithm to be pop culture-centric, going out of my way to engage with content that keeps me on the pulse. At this point, TikTok has become my preferred search engine. The only downside? Once you’re hooked, it’s hard to put it down.
tiktok
tiktok
Social Media Tools
Over time, the 'For You' page curates content it knows you’ll enjoy. I’ve intentionally tailored my algorithm to be pop culture-centric, going out of my way to engage with content that keeps me on the pulse. At this point, TikTok has become my preferred search engine. The only downside? Once you’re hooked, it’s hard to put it down.
kai-cenat
kai-cenat
Influencers
Undoubtedly the most popular streamer in the world, Kai Cenat’s content may be chaotic, but his streams have set the standard for Gen Z and Gen Alpha audiences, featuring various high-profile guests, including Kevin Hart, Snoop Dogg, Serena Williams, and more. Cenat holds the record for the most concurrent viewers during a single livestream, with over 721,000 viewers in June 2024. Bonus: Cenat is also credited with coining the term 'rizz.'
kai-cenat
kai-cenat
Influencers
Undoubtedly the most popular streamer in the world, Kai Cenat’s content may be chaotic, but his streams have set the standard for Gen Z and Gen Alpha audiences, featuring various high-profile guests, including Kevin Hart, Snoop Dogg, Serena Williams, and more. Cenat holds the record for the most concurrent viewers during a single livestream, with over 721,000 viewers in June 2024. Bonus: Cenat is also credited with coining the term 'rizz.'
kai-cenat
kai-cenat
Influencers
Undoubtedly the most popular streamer in the world, Kai Cenat’s content may be chaotic, but his streams have set the standard for Gen Z and Gen Alpha audiences, featuring various high-profile guests, including Kevin Hart, Snoop Dogg, Serena Williams, and more. Cenat holds the record for the most concurrent viewers during a single livestream, with over 721,000 viewers in June 2024. Bonus: Cenat is also credited with coining the term 'rizz.'
kai-cenat
kai-cenat
Influencers
Undoubtedly the most popular streamer in the world, Kai Cenat’s content may be chaotic, but his streams have set the standard for Gen Z and Gen Alpha audiences, featuring various high-profile guests, including Kevin Hart, Snoop Dogg, Serena Williams, and more. Cenat holds the record for the most concurrent viewers during a single livestream, with over 721,000 viewers in June 2024. Bonus: Cenat is also credited with coining the term 'rizz.'
mikes-mic
mikes-mic
YouTube Channels
Now with 1 million subscribers, I’ve been watching Mike since 2019, back when he had less than 5,000. Recently, he was featured in Vulture Magazine for his TV recaps, with a headline claiming his recaps are often better than the shows themselves. He speaks what I like to call ‘internet speak’—perfectly.
mikes-mic
mikes-mic
YouTube Channels
Now with 1 million subscribers, I’ve been watching Mike since 2019, back when he had less than 5,000. Recently, he was featured in Vulture Magazine for his TV recaps, with a headline claiming his recaps are often better than the shows themselves. He speaks what I like to call ‘internet speak’—perfectly.
mikes-mic
mikes-mic
YouTube Channels
Now with 1 million subscribers, I’ve been watching Mike since 2019, back when he had less than 5,000. Recently, he was featured in Vulture Magazine for his TV recaps, with a headline claiming his recaps are often better than the shows themselves. He speaks what I like to call ‘internet speak’—perfectly.
mikes-mic
mikes-mic
YouTube Channels
Now with 1 million subscribers, I’ve been watching Mike since 2019, back when he had less than 5,000. Recently, he was featured in Vulture Magazine for his TV recaps, with a headline claiming his recaps are often better than the shows themselves. He speaks what I like to call ‘internet speak’—perfectly.
larisha-paul
larisha-paul
Industry News & Trades
Pop writers Larisha Paul and Tomas Mier are holding down the fort at Rolling Stone magazine. Paul covers pop music and its intersections with the entertainment industry, often with a touch of nostalgia. Mier, an excellent artist interviewer, covers trends in both pop and Latin music.
larisha-paul
larisha-paul
Industry News & Trades
Pop writers Larisha Paul and Tomas Mier are holding down the fort at Rolling Stone magazine. Paul covers pop music and its intersections with the entertainment industry, often with a touch of nostalgia. Mier, an excellent artist interviewer, covers trends in both pop and Latin music.
larisha-paul
larisha-paul
Industry News & Trades
Pop writers Larisha Paul and Tomas Mier are holding down the fort at Rolling Stone magazine. Paul covers pop music and its intersections with the entertainment industry, often with a touch of nostalgia. Mier, an excellent artist interviewer, covers trends in both pop and Latin music.
larisha-paul
larisha-paul
Industry News & Trades
Pop writers Larisha Paul and Tomas Mier are holding down the fort at Rolling Stone magazine. Paul covers pop music and its intersections with the entertainment industry, often with a touch of nostalgia. Mier, an excellent artist interviewer, covers trends in both pop and Latin music.
tomas-mier
tomas-mier
Industry News & Trades
tomas-mier
tomas-mier
Industry News & Trades
tomas-mier
tomas-mier
Industry News & Trades
tomas-mier
tomas-mier
Industry News & Trades
Other Stacks
Other Stacks
Other Stacks
Other Stacks
Show More
Show More
Show More
Show More
Contributor
Claudia Villarreal
Claudia Villarreal, Co-Founder of FANMADE, launched her career by cultivating a community of like-minded fans around the world through online and in-person activations via a One Direction fan account that had 200K+ followers at its prime. Claudia has had 10+ years of working across music touring, fan engagement, and artist management. She went on to start FANMADE alongside Olivia Rudensky in 2021 where she's the Head of Creative Services and author of her pop culture newsletter, On The Pulse. FANMADE is a marketing firm that specializes in understanding audiences from a fan's perspective. Clients include Miley Cyrus, Hailey Bieber, Magnum Ice Cream, and NBC.
Read More
Contributor
Claudia Villarreal
Claudia Villarreal, Co-Founder of FANMADE, launched her career by cultivating a community of like-minded fans around the world through online and in-person activations via a One Direction fan account that had 200K+ followers at its prime. Claudia has had 10+ years of working across music touring, fan engagement, and artist management. She went on to start FANMADE alongside Olivia Rudensky in 2021 where she's the Head of Creative Services and author of her pop culture newsletter, On The Pulse. FANMADE is a marketing firm that specializes in understanding audiences from a fan's perspective. Clients include Miley Cyrus, Hailey Bieber, Magnum Ice Cream, and NBC.
Read More
STACK
Sidebar-Square
Stack-Pages
gamechanger
ROSTR
rostr-gamechanger
Promotion
STACK
Sidebar-Square
Stack-Pages
gamechanger
ROSTR
rostr-gamechanger
Promotion