Mauricio Ruiz's Essentials for The Manager's Playbook
Mauricio Ruiz, founder of The Manager's Playbook (TMP), reveals the tools and strategies he relies on to power his successful newsletter and podcast.
Monday, November 18, 2024
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Mauricio Ruiz's Essentials for The Manager's Playbook
Mauricio Ruiz, founder of The Manager's Playbook (TMP), reveals the tools and strategies he relies on to power his successful newsletter and podcast.
Monday, November 18, 2024
Like
mauricio-ruiz-essentials-for-the-managers-playbook
Share
mauricio-ruiz-essentials-for-the-managers-playbook
Mauricio Ruiz's Essentials for The Manager's Playbook
Mauricio Ruiz, founder of The Manager's Playbook (TMP), reveals the tools and strategies he relies on to power his successful newsletter and podcast.
Monday, November 18, 2024
Like
mauricio-ruiz-essentials-for-the-managers-playbook
Share
mauricio-ruiz-essentials-for-the-managers-playbook
Mauricio Ruiz is the founder of 'The Manager's Playbook' (TMP), a newsletter and podcast offering invaluable insights, expert advice, and 'inside ball' conversations with his peers, top music industry professionals like Troy Carter, Lex Borrero, and Tyler Henry. TMP is perfect for artists, aspiring managers, and anyone interested in the behind-the-scenes aspects of the music business to better understand how the machine really works.
Mauricio's track record in the music and entertainment business is 15 years deep with a few accolades under his belt. He is the Founder of 8 Til Faint, a diverse artist management company in music and content that boasts a track record of over 8 billion audio and long-form video streams worldwide, multi-platinum-selling artists, and multiple sold-out tours.
The collaborative portfolio includes esteemed clients such as Grammy Award-winning, Juno Award-winning multi-instrumentalist Jessie Reyez, The Weeknd, Eminem, Daniel Caesar, Calvin Harris, Alessia Cara, Avicii, Skratch Bastid, and Celine Dion, along with renowned brands like Nike, Pernod Ricard, Canon, NBA, and more.
Mauricio is also Music Manager's Forum (MMF) Banner Year recipient in 2021 for outstanding achievement in the music management industry.
Most recently, Mauricio has become the Head of Marketing & Content at the esteemed Music label Avant Garden Records.
Mauricio Ruiz is the founder of 'The Manager's Playbook' (TMP), a newsletter and podcast offering invaluable insights, expert advice, and 'inside ball' conversations with his peers, top music industry professionals like Troy Carter, Lex Borrero, and Tyler Henry. TMP is perfect for artists, aspiring managers, and anyone interested in the behind-the-scenes aspects of the music business to better understand how the machine really works.
Mauricio's track record in the music and entertainment business is 15 years deep with a few accolades under his belt. He is the Founder of 8 Til Faint, a diverse artist management company in music and content that boasts a track record of over 8 billion audio and long-form video streams worldwide, multi-platinum-selling artists, and multiple sold-out tours.
The collaborative portfolio includes esteemed clients such as Grammy Award-winning, Juno Award-winning multi-instrumentalist Jessie Reyez, The Weeknd, Eminem, Daniel Caesar, Calvin Harris, Alessia Cara, Avicii, Skratch Bastid, and Celine Dion, along with renowned brands like Nike, Pernod Ricard, Canon, NBA, and more.
Mauricio is also Music Manager's Forum (MMF) Banner Year recipient in 2021 for outstanding achievement in the music management industry.
Most recently, Mauricio has become the Head of Marketing & Content at the esteemed Music label Avant Garden Records.
Mauricio Ruiz is the founder of 'The Manager's Playbook' (TMP), a newsletter and podcast offering invaluable insights, expert advice, and 'inside ball' conversations with his peers, top music industry professionals like Troy Carter, Lex Borrero, and Tyler Henry. TMP is perfect for artists, aspiring managers, and anyone interested in the behind-the-scenes aspects of the music business to better understand how the machine really works.
Mauricio's track record in the music and entertainment business is 15 years deep with a few accolades under his belt. He is the Founder of 8 Til Faint, a diverse artist management company in music and content that boasts a track record of over 8 billion audio and long-form video streams worldwide, multi-platinum-selling artists, and multiple sold-out tours.
The collaborative portfolio includes esteemed clients such as Grammy Award-winning, Juno Award-winning multi-instrumentalist Jessie Reyez, The Weeknd, Eminem, Daniel Caesar, Calvin Harris, Alessia Cara, Avicii, Skratch Bastid, and Celine Dion, along with renowned brands like Nike, Pernod Ricard, Canon, NBA, and more.
Mauricio is also Music Manager's Forum (MMF) Banner Year recipient in 2021 for outstanding achievement in the music management industry.
Most recently, Mauricio has become the Head of Marketing & Content at the esteemed Music label Avant Garden Records.
Mauricio Ruiz is the founder of 'The Manager's Playbook' (TMP), a newsletter and podcast offering invaluable insights, expert advice, and 'inside ball' conversations with his peers, top music industry professionals like Troy Carter, Lex Borrero, and Tyler Henry. TMP is perfect for artists, aspiring managers, and anyone interested in the behind-the-scenes aspects of the music business to better understand how the machine really works.
Mauricio's track record in the music and entertainment business is 15 years deep with a few accolades under his belt. He is the Founder of 8 Til Faint, a diverse artist management company in music and content that boasts a track record of over 8 billion audio and long-form video streams worldwide, multi-platinum-selling artists, and multiple sold-out tours.
The collaborative portfolio includes esteemed clients such as Grammy Award-winning, Juno Award-winning multi-instrumentalist Jessie Reyez, The Weeknd, Eminem, Daniel Caesar, Calvin Harris, Alessia Cara, Avicii, Skratch Bastid, and Celine Dion, along with renowned brands like Nike, Pernod Ricard, Canon, NBA, and more.
Mauricio is also Music Manager's Forum (MMF) Banner Year recipient in 2021 for outstanding achievement in the music management industry.
Most recently, Mauricio has become the Head of Marketing & Content at the esteemed Music label Avant Garden Records.
Contributor
Mauricio Ruiz
Mauricio Ruiz is the founder of 'The Manager's Playbook' (TMP), a newsletter and podcast offering invaluable insights, expert advice, and 'inside ball' conversations with his peers, top music industry professionals like Troy Carter, Lex Borrero, and Tyler Henry. TMP is perfect for artists, aspiring managers, and anyone interested in the behind-the-scenes aspects of the music business to better understand how the machine really works.
Mauricio's track record in the music and entertainment business is 15 years deep with a few accolades under his belt. He is the Founder of 8 Til Faint, a diverse artist management company in music and content that boasts a track record of over 8 billion audio and long-form video streams worldwide, multi-platinum-selling artists, and multiple sold-out tours.
The collaborative portfolio includes esteemed clients such as Grammy Award-winning, Juno Award-winning multi-instrumentalist Jessie Reyez, The Weeknd, Eminem, Daniel Caesar, Calvin Harris, Alessia Cara, Avicii, Skratch Bastid, and Celine Dion, along with renowned brands like Nike, Pernod Ricard, Canon, NBA, and more.
Mauricio is also Music Manager's Forum (MMF) Banner Year recipient in 2021 for outstanding achievement in the music management industry.
Most recently, Mauricio has become the Head of Marketing & Content at the esteemed Music label Avant Garden Records.
Read More
Contributor
Mauricio Ruiz
Mauricio Ruiz is the founder of 'The Manager's Playbook' (TMP), a newsletter and podcast offering invaluable insights, expert advice, and 'inside ball' conversations with his peers, top music industry professionals like Troy Carter, Lex Borrero, and Tyler Henry. TMP is perfect for artists, aspiring managers, and anyone interested in the behind-the-scenes aspects of the music business to better understand how the machine really works.
Mauricio's track record in the music and entertainment business is 15 years deep with a few accolades under his belt. He is the Founder of 8 Til Faint, a diverse artist management company in music and content that boasts a track record of over 8 billion audio and long-form video streams worldwide, multi-platinum-selling artists, and multiple sold-out tours.
The collaborative portfolio includes esteemed clients such as Grammy Award-winning, Juno Award-winning multi-instrumentalist Jessie Reyez, The Weeknd, Eminem, Daniel Caesar, Calvin Harris, Alessia Cara, Avicii, Skratch Bastid, and Celine Dion, along with renowned brands like Nike, Pernod Ricard, Canon, NBA, and more.
Mauricio is also Music Manager's Forum (MMF) Banner Year recipient in 2021 for outstanding achievement in the music management industry.
Most recently, Mauricio has become the Head of Marketing & Content at the esteemed Music label Avant Garden Records.
Read More
Contributor
Mauricio Ruiz
Mauricio Ruiz is the founder of 'The Manager's Playbook' (TMP), a newsletter and podcast offering invaluable insights, expert advice, and 'inside ball' conversations with his peers, top music industry professionals like Troy Carter, Lex Borrero, and Tyler Henry. TMP is perfect for artists, aspiring managers, and anyone interested in the behind-the-scenes aspects of the music business to better understand how the machine really works.
Mauricio's track record in the music and entertainment business is 15 years deep with a few accolades under his belt. He is the Founder of 8 Til Faint, a diverse artist management company in music and content that boasts a track record of over 8 billion audio and long-form video streams worldwide, multi-platinum-selling artists, and multiple sold-out tours.
The collaborative portfolio includes esteemed clients such as Grammy Award-winning, Juno Award-winning multi-instrumentalist Jessie Reyez, The Weeknd, Eminem, Daniel Caesar, Calvin Harris, Alessia Cara, Avicii, Skratch Bastid, and Celine Dion, along with renowned brands like Nike, Pernod Ricard, Canon, NBA, and more.
Mauricio is also Music Manager's Forum (MMF) Banner Year recipient in 2021 for outstanding achievement in the music management industry.
Most recently, Mauricio has become the Head of Marketing & Content at the esteemed Music label Avant Garden Records.
The Manager's Playbook Podcast (TMP) is an all-access pass to the music industry. Packed with expert insights, personal stories, and actionable advice, the podcast features top managers, creatives, and entrepreneurs like Troy Carter, Tyler Henry, Director X, Gordon Dillard, and more. Each episode pulls back the iron curtain on the business side of artistry, empowering aspiring managers and artists to navigate their careers, build impactful brands, and shape culture in today’s ever-changing industry.
The Manager's Playbook Podcast (TMP) is an all-access pass to the music industry. Packed with expert insights, personal stories, and actionable advice, the podcast features top managers, creatives, and entrepreneurs like Troy Carter, Tyler Henry, Director X, Gordon Dillard, and more. Each episode pulls back the iron curtain on the business side of artistry, empowering aspiring managers and artists to navigate their careers, build impactful brands, and shape culture in today’s ever-changing industry.
the-managers-playbook
the-managers-playbook
Podcasts & Video Channels
Artist Development
YouTube Channels
The Manager's Playbook Podcast (TMP) is an all-access pass to the music industry. Packed with expert insights, personal stories, and actionable advice, the podcast features top managers, creatives, and entrepreneurs like Troy Carter, Tyler Henry, Director X, Gordon Dillard, and more. Each episode pulls back the iron curtain on the business side of artistry, empowering aspiring managers and artists to navigate their careers, build impactful brands, and shape culture in today’s ever-changing industry.
The Manager's Playbook Podcast (TMP) is an all-access pass to the music industry. Packed with expert insights, personal stories, and actionable advice, the podcast features top managers, creatives, and entrepreneurs like Troy Carter, Tyler Henry, Director X, Gordon Dillard, and more. Each episode pulls back the iron curtain on the business side of artistry, empowering aspiring managers and artists to navigate their careers, build impactful brands, and shape culture in today’s ever-changing industry.
the-managers-playbook-newsletter
the-managers-playbook-newsletter
Newsletters & Blogs
Insights for aspiring artists, emerging music managers and executives on how to navigate the music industry, by Ruiz.
TMP's Content Creator turns podcast episodes into impactful social media content. By extracting key insights, crafting platform-specific posts, and creating interactive elements like polls, challenges, and tips, it amplifies audience engagement. Designed to optimize reach and connect with listeners, it ensures the podcast’s stories and lessons resonate across platforms.
TMP's Content Creator turns podcast episodes into impactful social media content. By extracting key insights, crafting platform-specific posts, and creating interactive elements like polls, challenges, and tips, it amplifies audience engagement. Designed to optimize reach and connect with listeners, it ensures the podcast’s stories and lessons resonate across platforms.
the-managers-playbook-content-curator
the-managers-playbook-content-curator
Creator Tools
TMP's Content Creator turns podcast episodes into impactful social media content. By extracting key insights, crafting platform-specific posts, and creating interactive elements like polls, challenges, and tips, it amplifies audience engagement. Designed to optimize reach and connect with listeners, it ensures the podcast’s stories and lessons resonate across platforms.
TMP's Content Creator turns podcast episodes into impactful social media content. By extracting key insights, crafting platform-specific posts, and creating interactive elements like polls, challenges, and tips, it amplifies audience engagement. Designed to optimize reach and connect with listeners, it ensures the podcast’s stories and lessons resonate across platforms.
Ideal for The Manager’s Playbook podcast because it offers global reach, visual engagement, and diverse monetization options like ad revenue, channel memberships, and sponsorships. Additionally, its tools for community interaction and evergreen content allow you to build a loyal audience while extending the lifespan of your episodes through SEO-friendly, shareable video formats.
Ideal for The Manager’s Playbook podcast because it offers global reach, visual engagement, and diverse monetization options like ad revenue, channel memberships, and sponsorships. Additionally, its tools for community interaction and evergreen content allow you to build a loyal audience while extending the lifespan of your episodes through SEO-friendly, shareable video formats.
youtube
youtube
Video Platforms
Ideal for The Manager’s Playbook podcast because it offers global reach, visual engagement, and diverse monetization options like ad revenue, channel memberships, and sponsorships. Additionally, its tools for community interaction and evergreen content allow you to build a loyal audience while extending the lifespan of your episodes through SEO-friendly, shareable video formats.
Ideal for The Manager’s Playbook podcast because it offers global reach, visual engagement, and diverse monetization options like ad revenue, channel memberships, and sponsorships. Additionally, its tools for community interaction and evergreen content allow you to build a loyal audience while extending the lifespan of your episodes through SEO-friendly, shareable video formats.
youtube-studio
youtube-studio
Creator Tools
Essential for managing and analyzing the podcast’s YouTube channel. It provides insights on video performance, audience engagement, and channel analytics, allowing the team to optimize content strategies.
Formerly "Spotify for Podcasters," is a great platform that offers a comprehensive suite of tools for audio and video creators to manage, grow, distribute across various platforms (Apple Podcast, VLC, etc) and monetize The Manager's Playbook Podcast on Spotify.
Formerly "Spotify for Podcasters," is a great platform that offers a comprehensive suite of tools for audio and video creators to manage, grow, distribute across various platforms (Apple Podcast, VLC, etc) and monetize The Manager's Playbook Podcast on Spotify.
spotify-for-creators
spotify-for-creators
Podcasts & Video Channels
Formerly "Spotify for Podcasters," is a great platform that offers a comprehensive suite of tools for audio and video creators to manage, grow, distribute across various platforms (Apple Podcast, VLC, etc) and monetize The Manager's Playbook Podcast on Spotify.
Formerly "Spotify for Podcasters," is a great platform that offers a comprehensive suite of tools for audio and video creators to manage, grow, distribute across various platforms (Apple Podcast, VLC, etc) and monetize The Manager's Playbook Podcast on Spotify.
Social Media Tools
A key social media platform for promoting The Manager’s Playbook, sharing episode highlights, teasers, and engaging stories to build a broader audience and increase listener interaction.
"We use ROSTR constantly. It’s the best resource in the music business." - Marc Geiger, Chairman and CEO @ SaveLive
Music industry professionals use ROSTR to build their network, discover artists, save time & stay in the loop.
Promoted-Listing
Promoted-Stack-Item
stack-launch
ROSTR
own
rostr-promoted-listing
Promoted
"We use ROSTR constantly. It’s the best resource in the music business." - Marc Geiger, Chairman and CEO @ SaveLive
Music industry professionals use ROSTR to build their network, discover artists, save time & stay in the loop.
Promoted-Listing
Promoted-Stack-Item
stack-launch
ROSTR
own
rostr-promoted-listing
Promoted
"We use ROSTR constantly. It’s the best resource in the music business." - Marc Geiger, Chairman and CEO @ SaveLive
Music industry professionals use ROSTR to build their network, discover artists, save time & stay in the loop.
Promoted-Listing
Promoted-Stack-Item
stack-launch
ROSTR
own
rostr-promoted-listing
Promoted
"We use ROSTR constantly. It’s the best resource in the music business." - Marc Geiger, Chairman and CEO @ SaveLive
Music industry professionals use ROSTR to build their network, discover artists, save time & stay in the loop.
Promoted-Listing
Promoted-Stack-Item
stack-launch
ROSTR
own
rostr-promoted-listing
Promoted
meta-business-suite
meta-business-suite
Workflow
Primarily used for ad spends against organic content that is outpacing other short form content that we post. This ad spend is for general awareness and/or a funnel to the longer form podcast and TMP newsletter.
frameio
frameio
Collaboration
Collaborative video review and feedback platform that would streamline the post-production process. It enables team members and collaborators to comment directly on video drafts, ensuring seamless edits and faster approvals.
vidiq
vidiq
Creator Tools
Analytics
A YouTube optimization tool that helps boost the podcast’s visibility by analyzing keywords, video tags, and competitor performance. It aids in strategic content planning to maximize reach and engagement.
beehiiv
beehiiv
Email Marketing
This tool is used for managing The Manager’s Playbook newsletter. It helps create and distribute engaging content that keeps the podcast audience informed about new episodes and fosters community growth.
Other Stacks
Other Stacks
Other Stacks
Other Stacks
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Contributor
Mauricio Ruiz
Mauricio Ruiz is the founder of 'The Manager's Playbook' (TMP), a newsletter and podcast offering invaluable insights, expert advice, and 'inside ball' conversations with his peers, top music industry professionals like Troy Carter, Lex Borrero, and Tyler Henry. TMP is perfect for artists, aspiring managers, and anyone interested in the behind-the-scenes aspects of the music business to better understand how the machine really works.
Mauricio's track record in the music and entertainment business is 15 years deep with a few accolades under his belt. He is the Founder of 8 Til Faint, a diverse artist management company in music and content that boasts a track record of over 8 billion audio and long-form video streams worldwide, multi-platinum-selling artists, and multiple sold-out tours.
The collaborative portfolio includes esteemed clients such as Grammy Award-winning, Juno Award-winning multi-instrumentalist Jessie Reyez, The Weeknd, Eminem, Daniel Caesar, Calvin Harris, Alessia Cara, Avicii, Skratch Bastid, and Celine Dion, along with renowned brands like Nike, Pernod Ricard, Canon, NBA, and more.
Mauricio is also Music Manager's Forum (MMF) Banner Year recipient in 2021 for outstanding achievement in the music management industry.
Most recently, Mauricio has become the Head of Marketing & Content at the esteemed Music label Avant Garden Records.
Read More
Contributor
Mauricio Ruiz
Mauricio Ruiz is the founder of 'The Manager's Playbook' (TMP), a newsletter and podcast offering invaluable insights, expert advice, and 'inside ball' conversations with his peers, top music industry professionals like Troy Carter, Lex Borrero, and Tyler Henry. TMP is perfect for artists, aspiring managers, and anyone interested in the behind-the-scenes aspects of the music business to better understand how the machine really works.
Mauricio's track record in the music and entertainment business is 15 years deep with a few accolades under his belt. He is the Founder of 8 Til Faint, a diverse artist management company in music and content that boasts a track record of over 8 billion audio and long-form video streams worldwide, multi-platinum-selling artists, and multiple sold-out tours.
The collaborative portfolio includes esteemed clients such as Grammy Award-winning, Juno Award-winning multi-instrumentalist Jessie Reyez, The Weeknd, Eminem, Daniel Caesar, Calvin Harris, Alessia Cara, Avicii, Skratch Bastid, and Celine Dion, along with renowned brands like Nike, Pernod Ricard, Canon, NBA, and more.
Mauricio is also Music Manager's Forum (MMF) Banner Year recipient in 2021 for outstanding achievement in the music management industry.
Most recently, Mauricio has become the Head of Marketing & Content at the esteemed Music label Avant Garden Records.
Read More
Promotion
Promotion