Through creative direction, guerrilla marketing tactics and knowledge of the music landscape, Michael Hanano is an essential part of many artist teams behind-the-scenes. With years spent on the road and in the studio with musicians, creative producing projects, and scrolling for “research,” he speaks the language of musicians, creatives, and internet trolls; becoming a liaison between the three. As a purveyor of popular culture, his role in any company always requires him to have his finger on the pulse. He honed these skills at Godmode where he spent two years helping run the record label arm of the company. Part creative, part internet sleuth – his current role at Slingshot allows him to examine to the needs of artists and creatives in the space to advise improvements of Slingshot’s platform to further super-serve their clientele. Still obsessed with making the artistic process easier, now just servicing a wider range of creatives in music, video/photo production, and the creator space.