Music Industry Mentor's Essential Resources to Grow Your Music Career
Music Industry Mentor Atlanta Cobb, Shares Essentials to Growing A Career in Music.
Tuesday, July 9, 2024
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Music Industry Mentor's Essential Resources to Grow Your Music Career
Music Industry Mentor Atlanta Cobb, Shares Essentials to Growing A Career in Music.
Tuesday, July 9, 2024
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Music Industry Mentor's Essential Resources to Grow Your Music Career
Music Industry Mentor Atlanta Cobb, Shares Essentials to Growing A Career in Music.
Tuesday, July 9, 2024
Like
music-industry-mentors-essential-resources-to-grow-your-music-career
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“A beacon for those aspiring to make their mark in music.” - Business Insider 2024
26x Multi-platinum-selling Artist Manager, and multi-award-winning Industry Coach, Atlanta Cobb, has grown up at the forefront of the music industry whilst making waves of her own across 13 years of experience.
From navigating her way through major record label marketing across the likes of Columbia Records and Island Record's roster of talent, it was within Artist Management where Atlanta flourished and aided to a successful run of 5x UK Top 10 singles, 5x Gold, and 16x Platinum hits during her tenure. Atlanta’s worked aided to over 1.5 billion streams with BRIT Award winning-talent Becky Hill, and Ivor Novello nominee Ella Henderson.
In 2022 saw Atlanta launch her own global Music Education + Artist Development coaching company: Music Industry Mentor, which, in it’s first year has coached thousands of Artists & Managers around the world, whilst scooping up an audience-voted Aux Award and Global Recognition Award, and 2x Music Week Award nominations in the process.
Atlanta has spoken at universities and conferences worldwide, as well as cultivating a devout following of 90,000+ musicians online, without spending a single dime on advertising. Music Industry Mentor has also received support from the like of Spotify, Roland, Official Charts UK, Loop Earplugs, Ditto, Symphnoc, Amuse, BBC Radio 1 and BBC Introducing.
Follow the journey on @musicindustrymentor on IG and Tiktok!
“A beacon for those aspiring to make their mark in music.” - Business Insider 2024
26x Multi-platinum-selling Artist Manager, and multi-award-winning Industry Coach, Atlanta Cobb, has grown up at the forefront of the music industry whilst making waves of her own across 13 years of experience.
From navigating her way through major record label marketing across the likes of Columbia Records and Island Record's roster of talent, it was within Artist Management where Atlanta flourished and aided to a successful run of 5x UK Top 10 singles, 5x Gold, and 16x Platinum hits during her tenure. Atlanta’s worked aided to over 1.5 billion streams with BRIT Award winning-talent Becky Hill, and Ivor Novello nominee Ella Henderson.
In 2022 saw Atlanta launch her own global Music Education + Artist Development coaching company: Music Industry Mentor, which, in it’s first year has coached thousands of Artists & Managers around the world, whilst scooping up an audience-voted Aux Award and Global Recognition Award, and 2x Music Week Award nominations in the process.
Atlanta has spoken at universities and conferences worldwide, as well as cultivating a devout following of 90,000+ musicians online, without spending a single dime on advertising. Music Industry Mentor has also received support from the like of Spotify, Roland, Official Charts UK, Loop Earplugs, Ditto, Symphnoc, Amuse, BBC Radio 1 and BBC Introducing.
Follow the journey on @musicindustrymentor on IG and Tiktok!
“A beacon for those aspiring to make their mark in music.” - Business Insider 2024
26x Multi-platinum-selling Artist Manager, and multi-award-winning Industry Coach, Atlanta Cobb, has grown up at the forefront of the music industry whilst making waves of her own across 13 years of experience.
From navigating her way through major record label marketing across the likes of Columbia Records and Island Record's roster of talent, it was within Artist Management where Atlanta flourished and aided to a successful run of 5x UK Top 10 singles, 5x Gold, and 16x Platinum hits during her tenure. Atlanta’s worked aided to over 1.5 billion streams with BRIT Award winning-talent Becky Hill, and Ivor Novello nominee Ella Henderson.
In 2022 saw Atlanta launch her own global Music Education + Artist Development coaching company: Music Industry Mentor, which, in it’s first year has coached thousands of Artists & Managers around the world, whilst scooping up an audience-voted Aux Award and Global Recognition Award, and 2x Music Week Award nominations in the process.
Atlanta has spoken at universities and conferences worldwide, as well as cultivating a devout following of 90,000+ musicians online, without spending a single dime on advertising. Music Industry Mentor has also received support from the like of Spotify, Roland, Official Charts UK, Loop Earplugs, Ditto, Symphnoc, Amuse, BBC Radio 1 and BBC Introducing.
Follow the journey on @musicindustrymentor on IG and Tiktok!
“A beacon for those aspiring to make their mark in music.” - Business Insider 2024
26x Multi-platinum-selling Artist Manager, and multi-award-winning Industry Coach, Atlanta Cobb, has grown up at the forefront of the music industry whilst making waves of her own across 13 years of experience.
From navigating her way through major record label marketing across the likes of Columbia Records and Island Record's roster of talent, it was within Artist Management where Atlanta flourished and aided to a successful run of 5x UK Top 10 singles, 5x Gold, and 16x Platinum hits during her tenure. Atlanta’s worked aided to over 1.5 billion streams with BRIT Award winning-talent Becky Hill, and Ivor Novello nominee Ella Henderson.
In 2022 saw Atlanta launch her own global Music Education + Artist Development coaching company: Music Industry Mentor, which, in it’s first year has coached thousands of Artists & Managers around the world, whilst scooping up an audience-voted Aux Award and Global Recognition Award, and 2x Music Week Award nominations in the process.
Atlanta has spoken at universities and conferences worldwide, as well as cultivating a devout following of 90,000+ musicians online, without spending a single dime on advertising. Music Industry Mentor has also received support from the like of Spotify, Roland, Official Charts UK, Loop Earplugs, Ditto, Symphnoc, Amuse, BBC Radio 1 and BBC Introducing.
Follow the journey on @musicindustrymentor on IG and Tiktok!
Contributor
Atlanta Cobb
“A beacon for those aspiring to make their mark in music.” - Business Insider 2024
26x Multi-platinum-selling Artist Manager, and multi-award-winning Industry Coach, Atlanta Cobb, has grown up at the forefront of the music industry whilst making waves of her own across 13 years of experience.
From navigating her way through major record label marketing across the likes of Columbia Records and Island Record's roster of talent, it was within Artist Management where Atlanta flourished and aided to a successful run of 5x UK Top 10 singles, 5x Gold, and 16x Platinum hits during her tenure. Atlanta’s worked aided to over 1.5 billion streams with BRIT Award winning-talent Becky Hill, and Ivor Novello nominee Ella Henderson.
In 2022 saw Atlanta launch her own global Music Education + Artist Development coaching company: Music Industry Mentor, which, in it’s first year has coached thousands of Artists & Managers around the world, whilst scooping up an audience-voted Aux Award and Global Recognition Award, and 2x Music Week Award nominations in the process.
Atlanta has spoken at universities and conferences worldwide, as well as cultivating a devout following of 90,000+ musicians online, without spending a single dime on advertising. Music Industry Mentor has also received support from the like of Spotify, Roland, Official Charts UK, Loop Earplugs, Ditto, Symphnoc, Amuse, BBC Radio 1 and BBC Introducing.
Follow the journey on @musicindustrymentor on IG and Tiktok!
Read More
Contributor
Atlanta Cobb
“A beacon for those aspiring to make their mark in music.” - Business Insider 2024
26x Multi-platinum-selling Artist Manager, and multi-award-winning Industry Coach, Atlanta Cobb, has grown up at the forefront of the music industry whilst making waves of her own across 13 years of experience.
From navigating her way through major record label marketing across the likes of Columbia Records and Island Record's roster of talent, it was within Artist Management where Atlanta flourished and aided to a successful run of 5x UK Top 10 singles, 5x Gold, and 16x Platinum hits during her tenure. Atlanta’s worked aided to over 1.5 billion streams with BRIT Award winning-talent Becky Hill, and Ivor Novello nominee Ella Henderson.
In 2022 saw Atlanta launch her own global Music Education + Artist Development coaching company: Music Industry Mentor, which, in it’s first year has coached thousands of Artists & Managers around the world, whilst scooping up an audience-voted Aux Award and Global Recognition Award, and 2x Music Week Award nominations in the process.
Atlanta has spoken at universities and conferences worldwide, as well as cultivating a devout following of 90,000+ musicians online, without spending a single dime on advertising. Music Industry Mentor has also received support from the like of Spotify, Roland, Official Charts UK, Loop Earplugs, Ditto, Symphnoc, Amuse, BBC Radio 1 and BBC Introducing.
Follow the journey on @musicindustrymentor on IG and Tiktok!
Read More
Contributor
Atlanta Cobb
“A beacon for those aspiring to make their mark in music.” - Business Insider 2024
26x Multi-platinum-selling Artist Manager, and multi-award-winning Industry Coach, Atlanta Cobb, has grown up at the forefront of the music industry whilst making waves of her own across 13 years of experience.
From navigating her way through major record label marketing across the likes of Columbia Records and Island Record's roster of talent, it was within Artist Management where Atlanta flourished and aided to a successful run of 5x UK Top 10 singles, 5x Gold, and 16x Platinum hits during her tenure. Atlanta’s worked aided to over 1.5 billion streams with BRIT Award winning-talent Becky Hill, and Ivor Novello nominee Ella Henderson.
In 2022 saw Atlanta launch her own global Music Education + Artist Development coaching company: Music Industry Mentor, which, in it’s first year has coached thousands of Artists & Managers around the world, whilst scooping up an audience-voted Aux Award and Global Recognition Award, and 2x Music Week Award nominations in the process.
Atlanta has spoken at universities and conferences worldwide, as well as cultivating a devout following of 90,000+ musicians online, without spending a single dime on advertising. Music Industry Mentor has also received support from the like of Spotify, Roland, Official Charts UK, Loop Earplugs, Ditto, Symphnoc, Amuse, BBC Radio 1 and BBC Introducing.
Follow the journey on @musicindustrymentor on IG and Tiktok!
I'm incredibly proud of my own Music Business Education + Artist Development company: Music Industry Mentor. I've just launched the MIM Membership, an all-in-one resource for Independent Musicians, Producers + Music Entrepreneurs to tap into.
Features include:
- Live coaching from Multi-platinum Music Professionals
- Music Business Courses
- International Community
- International Industry Opportunities
- 100s of resources
- 1000s of Industry Contacts
- Sync training + Tools
- Peer-peer music feedback
I'm incredibly proud of my own Music Business Education + Artist Development company: Music Industry Mentor. I've just launched the MIM Membership, an all-in-one resource for Independent Musicians, Producers + Music Entrepreneurs to tap into.
Features include:
- Live coaching from Multi-platinum Music Professionals
- Music Business Courses
- International Community
- International Industry Opportunities
- 100s of resources
- 1000s of Industry Contacts
- Sync training + Tools
- Peer-peer music feedback
music-industry-mentor
music-industry-mentor
Artist Development
Communities & Networking Groups
I'm incredibly proud of my own Music Business Education + Artist Development company: Music Industry Mentor. I've just launched the MIM Membership, an all-in-one resource for Independent Musicians, Producers + Music Entrepreneurs to tap into.
Features include:
- Live coaching from Multi-platinum Music Professionals
- Music Business Courses
- International Community
- International Industry Opportunities
- 100s of resources
- 1000s of Industry Contacts
- Sync training + Tools
- Peer-peer music feedback
I'm incredibly proud of my own Music Business Education + Artist Development company: Music Industry Mentor. I've just launched the MIM Membership, an all-in-one resource for Independent Musicians, Producers + Music Entrepreneurs to tap into.
Features include:
- Live coaching from Multi-platinum Music Professionals
- Music Business Courses
- International Community
- International Industry Opportunities
- 100s of resources
- 1000s of Industry Contacts
- Sync training + Tools
- Peer-peer music feedback
A classic book I recommend to any person embarking in a creative career. I'm a huge fan of self-development, and this book is a much loved, essential read. The book teaches techniques and exercises to assist people in gaining self-confidence in harnessing their creative talents and skills.
A classic book I recommend to any person embarking in a creative career. I'm a huge fan of self-development, and this book is a much loved, essential read. The book teaches techniques and exercises to assist people in gaining self-confidence in harnessing their creative talents and skills.
the-artists-way
the-artists-way
Books
A classic book I recommend to any person embarking in a creative career. I'm a huge fan of self-development, and this book is a much loved, essential read. The book teaches techniques and exercises to assist people in gaining self-confidence in harnessing their creative talents and skills.
A classic book I recommend to any person embarking in a creative career. I'm a huge fan of self-development, and this book is a much loved, essential read. The book teaches techniques and exercises to assist people in gaining self-confidence in harnessing their creative talents and skills.
Networking is vital to expanding your professional & creative development. I absolutely rate Nick who runs jump.global. They offer regular in-person networking events "No Ego" open to everyone in music, and I recommend all Independent Musicians attend networking events regularly to show face. As well as their annual jump.global summit. You never know who you may just bump into...
Networking is vital to expanding your professional & creative development. I absolutely rate Nick who runs jump.global. They offer regular in-person networking events "No Ego" open to everyone in music, and I recommend all Independent Musicians attend networking events regularly to show face. As well as their annual jump.global summit. You never know who you may just bump into...
jumpglobal
jumpglobal
Communities & Networking Groups
Networking is vital to expanding your professional & creative development. I absolutely rate Nick who runs jump.global. They offer regular in-person networking events "No Ego" open to everyone in music, and I recommend all Independent Musicians attend networking events regularly to show face. As well as their annual jump.global summit. You never know who you may just bump into...
Networking is vital to expanding your professional & creative development. I absolutely rate Nick who runs jump.global. They offer regular in-person networking events "No Ego" open to everyone in music, and I recommend all Independent Musicians attend networking events regularly to show face. As well as their annual jump.global summit. You never know who you may just bump into...
Speaking of networking, make sure you come prepared to networking events. Hi:Hello is a free digital business card app. You can whip out the app whilst at events for those to grab your contact info within seconds. You can include links to socials + your music. It saves you on physical business card costs, and the obvious chance of physical business cards getting lost in transit.
Speaking of networking, make sure you come prepared to networking events. Hi:Hello is a free digital business card app. You can whip out the app whilst at events for those to grab your contact info within seconds. You can include links to socials + your music. It saves you on physical business card costs, and the obvious chance of physical business cards getting lost in transit.
hihello
hihello
Social Media Tools
Speaking of networking, make sure you come prepared to networking events. Hi:Hello is a free digital business card app. You can whip out the app whilst at events for those to grab your contact info within seconds. You can include links to socials + your music. It saves you on physical business card costs, and the obvious chance of physical business cards getting lost in transit.
Speaking of networking, make sure you come prepared to networking events. Hi:Hello is a free digital business card app. You can whip out the app whilst at events for those to grab your contact info within seconds. You can include links to socials + your music. It saves you on physical business card costs, and the obvious chance of physical business cards getting lost in transit.
I'm sure most have heard of CapCut, however - most don't realise there's also a free desktop version. And it's a complete game changer. I'm able to speed up how long it takes me to edit my content by editing on desktop rather than on mobile. Plus - it's free! Definitely use it for your short-form editing needs.
I'm sure most have heard of CapCut, however - most don't realise there's also a free desktop version. And it's a complete game changer. I'm able to speed up how long it takes me to edit my content by editing on desktop rather than on mobile. Plus - it's free! Definitely use it for your short-form editing needs.
capcut
capcut
Creator Tools
I'm sure most have heard of CapCut, however - most don't realise there's also a free desktop version. And it's a complete game changer. I'm able to speed up how long it takes me to edit my content by editing on desktop rather than on mobile. Plus - it's free! Definitely use it for your short-form editing needs.
I'm sure most have heard of CapCut, however - most don't realise there's also a free desktop version. And it's a complete game changer. I'm able to speed up how long it takes me to edit my content by editing on desktop rather than on mobile. Plus - it's free! Definitely use it for your short-form editing needs.
stanstore
stanstore
Creator Tools
My favorite link in bio tool as it's the best for conversion - especially if you're keen on building up your mailing list as an Artist (which I recommend you definitely look at doing).
help-musicians
help-musicians
Charities & Non-Profits
A brilliant UK based charity offering a range of funding and grants for Musicians, they also offer a free Mental Health text support for anyone in music. I highly rate them.
"We use ROSTR constantly. It’s the best resource in the music business." - Marc Geiger, Chairman and CEO @ SaveLive
Music industry professionals use ROSTR to build their network, discover artists, save time & stay in the loop.
Promoted-Listing
Promoted-Stack-Item
stack-launch
ROSTR
own
rostr-promoted-listing
Promoted
"We use ROSTR constantly. It’s the best resource in the music business." - Marc Geiger, Chairman and CEO @ SaveLive
Music industry professionals use ROSTR to build their network, discover artists, save time & stay in the loop.
Promoted-Listing
Promoted-Stack-Item
stack-launch
ROSTR
own
rostr-promoted-listing
Promoted
"We use ROSTR constantly. It’s the best resource in the music business." - Marc Geiger, Chairman and CEO @ SaveLive
Music industry professionals use ROSTR to build their network, discover artists, save time & stay in the loop.
Promoted-Listing
Promoted-Stack-Item
stack-launch
ROSTR
own
rostr-promoted-listing
Promoted
"We use ROSTR constantly. It’s the best resource in the music business." - Marc Geiger, Chairman and CEO @ SaveLive
Music industry professionals use ROSTR to build their network, discover artists, save time & stay in the loop.
Promoted-Listing
Promoted-Stack-Item
stack-launch
ROSTR
own
rostr-promoted-listing
Promoted
Another book read! This book focuses on the little steps we take every day which compound into real results. It's exactly what I adapt to my own growth across music. We are so focused on instant results - and this book will really help anyone's perspective of growth when they read it.
Another book read! This book focuses on the little steps we take every day which compound into real results. It's exactly what I adapt to my own growth across music. We are so focused on instant results - and this book will really help anyone's perspective of growth when they read it.
the-slide-edge
the-slide-edge
Books
Another book read! This book focuses on the little steps we take every day which compound into real results. It's exactly what I adapt to my own growth across music. We are so focused on instant results - and this book will really help anyone's perspective of growth when they read it.
Another book read! This book focuses on the little steps we take every day which compound into real results. It's exactly what I adapt to my own growth across music. We are so focused on instant results - and this book will really help anyone's perspective of growth when they read it.
More ways to achieve funding as an Independent! I used to work with Mark Terry at Columbia Records and he was a fantastic president, Mark is now at beatBread where they off artist-friendly advances based on streaming income, where you can keep 100% ownership of your masters, and customize the contract length, based off of what funding plan you need.
Ideal for the kind of artists at the stage of touring, but needing funding upfront to support touring or international activities and beyond.
More ways to achieve funding as an Independent! I used to work with Mark Terry at Columbia Records and he was a fantastic president, Mark is now at beatBread where they off artist-friendly advances based on streaming income, where you can keep 100% ownership of your masters, and customize the contract length, based off of what funding plan you need.
Ideal for the kind of artists at the stage of touring, but needing funding upfront to support touring or international activities and beyond.
beatbread
beatbread
Funding & Advances
Catalog Acquirers
More ways to achieve funding as an Independent! I used to work with Mark Terry at Columbia Records and he was a fantastic president, Mark is now at beatBread where they off artist-friendly advances based on streaming income, where you can keep 100% ownership of your masters, and customize the contract length, based off of what funding plan you need.
Ideal for the kind of artists at the stage of touring, but needing funding upfront to support touring or international activities and beyond.
More ways to achieve funding as an Independent! I used to work with Mark Terry at Columbia Records and he was a fantastic president, Mark is now at beatBread where they off artist-friendly advances based on streaming income, where you can keep 100% ownership of your masters, and customize the contract length, based off of what funding plan you need.
Ideal for the kind of artists at the stage of touring, but needing funding upfront to support touring or international activities and beyond.
I recommend to always get creative with how you can start working towards building and monetizing your core community of hard-core fans to allow you to re-invest into your music career. Patreon is an easy platform to set up low-cost, re-occurring subscriptions from your fans to help sustain your career as an artist.
I recommend to always get creative with how you can start working towards building and monetizing your core community of hard-core fans to allow you to re-invest into your music career. Patreon is an easy platform to set up low-cost, re-occurring subscriptions from your fans to help sustain your career as an artist.
patreon
patreon
Direct to Fan
Music Marketing Platforms
I recommend to always get creative with how you can start working towards building and monetizing your core community of hard-core fans to allow you to re-invest into your music career. Patreon is an easy platform to set up low-cost, re-occurring subscriptions from your fans to help sustain your career as an artist.
I recommend to always get creative with how you can start working towards building and monetizing your core community of hard-core fans to allow you to re-invest into your music career. Patreon is an easy platform to set up low-cost, re-occurring subscriptions from your fans to help sustain your career as an artist.
snovio
snovio
Sales & Commerce
Project Management Tools
My secret hack on how to find anyone's email ever to connect with. Plug it into your Google Chrome and you'll thank me later. Just make sure you know how to nail your email pitch first ;)
A classic resource for Musicians - you can distribute your music and merchandise and it is free to set up (they just take a % of revenue from the platform). A great starting point if you're looking to create an all-in-one store for your music and merch online.
A classic resource for Musicians - you can distribute your music and merchandise and it is free to set up (they just take a % of revenue from the platform). A great starting point if you're looking to create an all-in-one store for your music and merch online.
bandcamp
bandcamp
Digital Distributors
Concert Listings
A classic resource for Musicians - you can distribute your music and merchandise and it is free to set up (they just take a % of revenue from the platform). A great starting point if you're looking to create an all-in-one store for your music and merch online.
A classic resource for Musicians - you can distribute your music and merchandise and it is free to set up (they just take a % of revenue from the platform). A great starting point if you're looking to create an all-in-one store for your music and merch online.
chartmetric
chartmetric
Analytics
Label Services
Chartmetic is my favorite for checking out my artist's streaming + social media data.
If you learn how to read and work with your data, you'll understand how to work better with your data to help you grow.
Other Stacks
Other Stacks
Other Stacks
Other Stacks
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Contributor
Atlanta Cobb
“A beacon for those aspiring to make their mark in music.” - Business Insider 2024
26x Multi-platinum-selling Artist Manager, and multi-award-winning Industry Coach, Atlanta Cobb, has grown up at the forefront of the music industry whilst making waves of her own across 13 years of experience.
From navigating her way through major record label marketing across the likes of Columbia Records and Island Record's roster of talent, it was within Artist Management where Atlanta flourished and aided to a successful run of 5x UK Top 10 singles, 5x Gold, and 16x Platinum hits during her tenure. Atlanta’s worked aided to over 1.5 billion streams with BRIT Award winning-talent Becky Hill, and Ivor Novello nominee Ella Henderson.
In 2022 saw Atlanta launch her own global Music Education + Artist Development coaching company: Music Industry Mentor, which, in it’s first year has coached thousands of Artists & Managers around the world, whilst scooping up an audience-voted Aux Award and Global Recognition Award, and 2x Music Week Award nominations in the process.
Atlanta has spoken at universities and conferences worldwide, as well as cultivating a devout following of 90,000+ musicians online, without spending a single dime on advertising. Music Industry Mentor has also received support from the like of Spotify, Roland, Official Charts UK, Loop Earplugs, Ditto, Symphnoc, Amuse, BBC Radio 1 and BBC Introducing.
Follow the journey on @musicindustrymentor on IG and Tiktok!
Read More
Contributor
Atlanta Cobb
“A beacon for those aspiring to make their mark in music.” - Business Insider 2024
26x Multi-platinum-selling Artist Manager, and multi-award-winning Industry Coach, Atlanta Cobb, has grown up at the forefront of the music industry whilst making waves of her own across 13 years of experience.
From navigating her way through major record label marketing across the likes of Columbia Records and Island Record's roster of talent, it was within Artist Management where Atlanta flourished and aided to a successful run of 5x UK Top 10 singles, 5x Gold, and 16x Platinum hits during her tenure. Atlanta’s worked aided to over 1.5 billion streams with BRIT Award winning-talent Becky Hill, and Ivor Novello nominee Ella Henderson.
In 2022 saw Atlanta launch her own global Music Education + Artist Development coaching company: Music Industry Mentor, which, in it’s first year has coached thousands of Artists & Managers around the world, whilst scooping up an audience-voted Aux Award and Global Recognition Award, and 2x Music Week Award nominations in the process.
Atlanta has spoken at universities and conferences worldwide, as well as cultivating a devout following of 90,000+ musicians online, without spending a single dime on advertising. Music Industry Mentor has also received support from the like of Spotify, Roland, Official Charts UK, Loop Earplugs, Ditto, Symphnoc, Amuse, BBC Radio 1 and BBC Introducing.
Follow the journey on @musicindustrymentor on IG and Tiktok!
Read More
Promotion
Promotion