Patrick Clifton's Tips on What's Next in Music Industry Strategy
Explore Patrick Clifton's Insights on Navigating the Evolving Music Industry with Strategic Tips for Artists, Labels, and Tech Companies.
Tuesday, August 20, 2024
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Patrick Clifton's Tips on What's Next in Music Industry Strategy
Explore Patrick Clifton's Insights on Navigating the Evolving Music Industry with Strategic Tips for Artists, Labels, and Tech Companies.
Tuesday, August 20, 2024
Like
patrick-cliftons-tips-on-whats-next-in-music-industry-strategy
Share
patrick-cliftons-tips-on-whats-next-in-music-industry-strategy
Patrick Clifton's Tips on What's Next in Music Industry Strategy
Explore Patrick Clifton's Insights on Navigating the Evolving Music Industry with Strategic Tips for Artists, Labels, and Tech Companies.
Tuesday, August 20, 2024
Like
patrick-cliftons-tips-on-whats-next-in-music-industry-strategy
Share
patrick-cliftons-tips-on-whats-next-in-music-industry-strategy
Patrick is the founder of Clifton Consults, a strategy consulting firm for clients in music, audio and tech. Patrick started his career in the indie music sector, before relocating to the US to pursue a master’s degree, during which time he was offered a role at Amazon in Seattle. He relocated back to the UK with the company and over the next ten years helped to transform Amazon’s music business in the UK, where he launched and grew the firm’s music streaming service. In 2019 Patrick was appointed Head of Music, a general management role overseeing Amazon’s streaming, download and retail businesses. Patrick left Amazon in 2022 to take a leadership role in the vinyl records industry. He set up Clifton Consults in 2023.
Patrick is the founder of Clifton Consults, a strategy consulting firm for clients in music, audio and tech. Patrick started his career in the indie music sector, before relocating to the US to pursue a master’s degree, during which time he was offered a role at Amazon in Seattle. He relocated back to the UK with the company and over the next ten years helped to transform Amazon’s music business in the UK, where he launched and grew the firm’s music streaming service. In 2019 Patrick was appointed Head of Music, a general management role overseeing Amazon’s streaming, download and retail businesses. Patrick left Amazon in 2022 to take a leadership role in the vinyl records industry. He set up Clifton Consults in 2023.
Patrick is the founder of Clifton Consults, a strategy consulting firm for clients in music, audio and tech. Patrick started his career in the indie music sector, before relocating to the US to pursue a master’s degree, during which time he was offered a role at Amazon in Seattle. He relocated back to the UK with the company and over the next ten years helped to transform Amazon’s music business in the UK, where he launched and grew the firm’s music streaming service. In 2019 Patrick was appointed Head of Music, a general management role overseeing Amazon’s streaming, download and retail businesses. Patrick left Amazon in 2022 to take a leadership role in the vinyl records industry. He set up Clifton Consults in 2023.
Patrick is the founder of Clifton Consults, a strategy consulting firm for clients in music, audio and tech. Patrick started his career in the indie music sector, before relocating to the US to pursue a master’s degree, during which time he was offered a role at Amazon in Seattle. He relocated back to the UK with the company and over the next ten years helped to transform Amazon’s music business in the UK, where he launched and grew the firm’s music streaming service. In 2019 Patrick was appointed Head of Music, a general management role overseeing Amazon’s streaming, download and retail businesses. Patrick left Amazon in 2022 to take a leadership role in the vinyl records industry. He set up Clifton Consults in 2023.
Contributor
Patrick Clifton
Patrick is the founder of Clifton Consults, a strategy consulting firm for clients in music, audio and tech. Patrick started his career in the indie music sector, before relocating to the US to pursue a master’s degree, during which time he was offered a role at Amazon in Seattle. He relocated back to the UK with the company and over the next ten years helped to transform Amazon’s music business in the UK, where he launched and grew the firm’s music streaming service. In 2019 Patrick was appointed Head of Music, a general management role overseeing Amazon’s streaming, download and retail businesses. Patrick left Amazon in 2022 to take a leadership role in the vinyl records industry. He set up Clifton Consults in 2023.
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Contributor
Patrick Clifton
Patrick is the founder of Clifton Consults, a strategy consulting firm for clients in music, audio and tech. Patrick started his career in the indie music sector, before relocating to the US to pursue a master’s degree, during which time he was offered a role at Amazon in Seattle. He relocated back to the UK with the company and over the next ten years helped to transform Amazon’s music business in the UK, where he launched and grew the firm’s music streaming service. In 2019 Patrick was appointed Head of Music, a general management role overseeing Amazon’s streaming, download and retail businesses. Patrick left Amazon in 2022 to take a leadership role in the vinyl records industry. He set up Clifton Consults in 2023.
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Contributor
Patrick Clifton
Patrick is the founder of Clifton Consults, a strategy consulting firm for clients in music, audio and tech. Patrick started his career in the indie music sector, before relocating to the US to pursue a master’s degree, during which time he was offered a role at Amazon in Seattle. He relocated back to the UK with the company and over the next ten years helped to transform Amazon’s music business in the UK, where he launched and grew the firm’s music streaming service. In 2019 Patrick was appointed Head of Music, a general management role overseeing Amazon’s streaming, download and retail businesses. Patrick left Amazon in 2022 to take a leadership role in the vinyl records industry. He set up Clifton Consults in 2023.
clifton-consults
clifton-consults
Digital Streaming Platforms (DSPs)
Record Labels
I set up Clifton Consults at the end of 2023 as I detected some seismic shifts occuring in the industry and wanted to use my experience to help guide the strategy of companies wishing to navigate through this change. We've helped start ups who provide services for the direct-to-fan economy; we've also helped record labels to re-purpose their strategy for the challenges of the industry today or to better understand how to optimise for streaming.
clifton-consults
clifton-consults
Digital Streaming Platforms (DSPs)
Record Labels
I set up Clifton Consults at the end of 2023 as I detected some seismic shifts occuring in the industry and wanted to use my experience to help guide the strategy of companies wishing to navigate through this change. We've helped start ups who provide services for the direct-to-fan economy; we've also helped record labels to re-purpose their strategy for the challenges of the industry today or to better understand how to optimise for streaming.
clifton-consults
clifton-consults
Digital Streaming Platforms (DSPs)
Record Labels
I set up Clifton Consults at the end of 2023 as I detected some seismic shifts occuring in the industry and wanted to use my experience to help guide the strategy of companies wishing to navigate through this change. We've helped start ups who provide services for the direct-to-fan economy; we've also helped record labels to re-purpose their strategy for the challenges of the industry today or to better understand how to optimise for streaming.
clifton-consults
clifton-consults
Digital Streaming Platforms (DSPs)
Record Labels
I set up Clifton Consults at the end of 2023 as I detected some seismic shifts occuring in the industry and wanted to use my experience to help guide the strategy of companies wishing to navigate through this change. We've helped start ups who provide services for the direct-to-fan economy; we've also helped record labels to re-purpose their strategy for the challenges of the industry today or to better understand how to optimise for streaming.
tunes-and-tales
tunes-and-tales
Newsletters & Blogs
Artist Development
Industry News & Trades
I started the Tunes and Tales blog in May 2023 to give voice to my expertise as a strategist. I write longer-form articles about music and culture and have covered the BBC, Glastonbury, major label ownership of indies, the economics of fandom and the evolution of pop music on the blog. I wrote an article called "The Record Label Crisis" which has had thousands of reads and prompted a lot of discussion from industry leaders, followed by a series of articles that suggests remedies.
tunes-and-tales
tunes-and-tales
Newsletters & Blogs
Artist Development
Industry News & Trades
I started the Tunes and Tales blog in May 2023 to give voice to my expertise as a strategist. I write longer-form articles about music and culture and have covered the BBC, Glastonbury, major label ownership of indies, the economics of fandom and the evolution of pop music on the blog. I wrote an article called "The Record Label Crisis" which has had thousands of reads and prompted a lot of discussion from industry leaders, followed by a series of articles that suggests remedies.
tunes-and-tales
tunes-and-tales
Newsletters & Blogs
Artist Development
Industry News & Trades
I started the Tunes and Tales blog in May 2023 to give voice to my expertise as a strategist. I write longer-form articles about music and culture and have covered the BBC, Glastonbury, major label ownership of indies, the economics of fandom and the evolution of pop music on the blog. I wrote an article called "The Record Label Crisis" which has had thousands of reads and prompted a lot of discussion from industry leaders, followed by a series of articles that suggests remedies.
tunes-and-tales
tunes-and-tales
Newsletters & Blogs
Artist Development
Industry News & Trades
I started the Tunes and Tales blog in May 2023 to give voice to my expertise as a strategist. I write longer-form articles about music and culture and have covered the BBC, Glastonbury, major label ownership of indies, the economics of fandom and the evolution of pop music on the blog. I wrote an article called "The Record Label Crisis" which has had thousands of reads and prompted a lot of discussion from industry leaders, followed by a series of articles that suggests remedies.
record-of-the-day
record-of-the-day
Newsletters & Blogs
Magazines & Music Blogs
You need to read widely and and with depth to best understand what's happening in music. Record Of The Day is a subscription-based news aggregator service for the music industry, which drops in your mailbox every morning and curates links to pretty much every news story about music, from trade articles to British showbiz pieces from UK newspapers and sites. They also drop a newsletter weekly with gossip and opinion, albeit with quite an old-school perspective.
record-of-the-day
record-of-the-day
Newsletters & Blogs
Magazines & Music Blogs
You need to read widely and and with depth to best understand what's happening in music. Record Of The Day is a subscription-based news aggregator service for the music industry, which drops in your mailbox every morning and curates links to pretty much every news story about music, from trade articles to British showbiz pieces from UK newspapers and sites. They also drop a newsletter weekly with gossip and opinion, albeit with quite an old-school perspective.
record-of-the-day
record-of-the-day
Newsletters & Blogs
Magazines & Music Blogs
You need to read widely and and with depth to best understand what's happening in music. Record Of The Day is a subscription-based news aggregator service for the music industry, which drops in your mailbox every morning and curates links to pretty much every news story about music, from trade articles to British showbiz pieces from UK newspapers and sites. They also drop a newsletter weekly with gossip and opinion, albeit with quite an old-school perspective.
record-of-the-day
record-of-the-day
Newsletters & Blogs
Magazines & Music Blogs
You need to read widely and and with depth to best understand what's happening in music. Record Of The Day is a subscription-based news aggregator service for the music industry, which drops in your mailbox every morning and curates links to pretty much every news story about music, from trade articles to British showbiz pieces from UK newspapers and sites. They also drop a newsletter weekly with gossip and opinion, albeit with quite an old-school perspective.
your-morning-coffee
your-morning-coffee
Newsletters & Blogs
Podcasts & Video Channels
The Your Morning Coffee weekly newsletter is a critical source of industry news and allows me to get a sense of USA perspective on the topics impacting the industry. I'm also a fan of their podcast which often features big hitters on strategy like Will Page and Mark Mulligan. Jay Gilbert's been a great supporter of my blog and I've been lucky to be invited on the podcast a couple of times.
your-morning-coffee
your-morning-coffee
Newsletters & Blogs
Podcasts & Video Channels
The Your Morning Coffee weekly newsletter is a critical source of industry news and allows me to get a sense of USA perspective on the topics impacting the industry. I'm also a fan of their podcast which often features big hitters on strategy like Will Page and Mark Mulligan. Jay Gilbert's been a great supporter of my blog and I've been lucky to be invited on the podcast a couple of times.
your-morning-coffee
your-morning-coffee
Newsletters & Blogs
Podcasts & Video Channels
The Your Morning Coffee weekly newsletter is a critical source of industry news and allows me to get a sense of USA perspective on the topics impacting the industry. I'm also a fan of their podcast which often features big hitters on strategy like Will Page and Mark Mulligan. Jay Gilbert's been a great supporter of my blog and I've been lucky to be invited on the podcast a couple of times.
your-morning-coffee
your-morning-coffee
Newsletters & Blogs
Podcasts & Video Channels
The Your Morning Coffee weekly newsletter is a critical source of industry news and allows me to get a sense of USA perspective on the topics impacting the industry. I'm also a fan of their podcast which often features big hitters on strategy like Will Page and Mark Mulligan. Jay Gilbert's been a great supporter of my blog and I've been lucky to be invited on the podcast a couple of times.
nick-worthington
nick-worthington
Nick Worthington is a renowned leader in A&R and a serial music entrepreneur, who also coaches artists and industry execs. One of the toughest parts of running your own business is not having manager-led guidance. I've been fortunate to have Nick's input as a mentor since setting up Clifton Consults. Nick's always on the forefront of experimentation with new business models in music, so our conversations are often catalysts for my blog writing, new ideas, or solutions for clients.
nick-worthington
nick-worthington
Nick Worthington is a renowned leader in A&R and a serial music entrepreneur, who also coaches artists and industry execs. One of the toughest parts of running your own business is not having manager-led guidance. I've been fortunate to have Nick's input as a mentor since setting up Clifton Consults. Nick's always on the forefront of experimentation with new business models in music, so our conversations are often catalysts for my blog writing, new ideas, or solutions for clients.
nick-worthington
nick-worthington
Nick Worthington is a renowned leader in A&R and a serial music entrepreneur, who also coaches artists and industry execs. One of the toughest parts of running your own business is not having manager-led guidance. I've been fortunate to have Nick's input as a mentor since setting up Clifton Consults. Nick's always on the forefront of experimentation with new business models in music, so our conversations are often catalysts for my blog writing, new ideas, or solutions for clients.
nick-worthington
nick-worthington
Nick Worthington is a renowned leader in A&R and a serial music entrepreneur, who also coaches artists and industry execs. One of the toughest parts of running your own business is not having manager-led guidance. I've been fortunate to have Nick's input as a mentor since setting up Clifton Consults. Nick's always on the forefront of experimentation with new business models in music, so our conversations are often catalysts for my blog writing, new ideas, or solutions for clients.
chaos-label
chaos-label
Record Labels
Chaos is a dance music imprint from Polydor out of Universal Music UK. It's an example of the type of label I believe will emerge as mainstream culture continues to dissolve. It has a strong identity built from a specific music culture, with brand-building happening through events and regular drops of cool merch. Chaos is also the home of many of the current success stories in dance music including Jazzy and Confidence Man.
chaos-label
chaos-label
Record Labels
Chaos is a dance music imprint from Polydor out of Universal Music UK. It's an example of the type of label I believe will emerge as mainstream culture continues to dissolve. It has a strong identity built from a specific music culture, with brand-building happening through events and regular drops of cool merch. Chaos is also the home of many of the current success stories in dance music including Jazzy and Confidence Man.
chaos-label
chaos-label
Record Labels
Chaos is a dance music imprint from Polydor out of Universal Music UK. It's an example of the type of label I believe will emerge as mainstream culture continues to dissolve. It has a strong identity built from a specific music culture, with brand-building happening through events and regular drops of cool merch. Chaos is also the home of many of the current success stories in dance music including Jazzy and Confidence Man.
chaos-label
chaos-label
Record Labels
Chaos is a dance music imprint from Polydor out of Universal Music UK. It's an example of the type of label I believe will emerge as mainstream culture continues to dissolve. It has a strong identity built from a specific music culture, with brand-building happening through events and regular drops of cool merch. Chaos is also the home of many of the current success stories in dance music including Jazzy and Confidence Man.
ellevate
ellevate
Artist Development
Artist Management Companies
It surprises me that there's little innovation in the ways artists organise their business affairs or their routes to market at scale. Ellevate is an innovative new music management model that essentially provides a two-sided network connecting artists and managers. Ellevate provides artists with affordable and accessible expertise to develop and then build a viable business around their art. It also has an all-female team of founders, a rare find in start-ups and music companies.
ellevate
ellevate
Artist Development
Artist Management Companies
It surprises me that there's little innovation in the ways artists organise their business affairs or their routes to market at scale. Ellevate is an innovative new music management model that essentially provides a two-sided network connecting artists and managers. Ellevate provides artists with affordable and accessible expertise to develop and then build a viable business around their art. It also has an all-female team of founders, a rare find in start-ups and music companies.
ellevate
ellevate
Artist Development
Artist Management Companies
It surprises me that there's little innovation in the ways artists organise their business affairs or their routes to market at scale. Ellevate is an innovative new music management model that essentially provides a two-sided network connecting artists and managers. Ellevate provides artists with affordable and accessible expertise to develop and then build a viable business around their art. It also has an all-female team of founders, a rare find in start-ups and music companies.
ellevate
ellevate
Artist Development
Artist Management Companies
It surprises me that there's little innovation in the ways artists organise their business affairs or their routes to market at scale. Ellevate is an innovative new music management model that essentially provides a two-sided network connecting artists and managers. Ellevate provides artists with affordable and accessible expertise to develop and then build a viable business around their art. It also has an all-female team of founders, a rare find in start-ups and music companies.
rostr
rostr
Collaboration
Analytics
Industry News & Trades
"We use ROSTR constantly. It’s the best resource in the music business." - Marc Geiger, Chairman and CEO @ SaveLive
Music industry professionals use ROSTR to build their network, discover artists, save time & stay in the loop.
Promoted-Listing
Promoted-Stack-Item
stack-launch
ROSTR
own
rostr-promoted-listing
Promoted
rostr
rostr
Collaboration
Analytics
Industry News & Trades
"We use ROSTR constantly. It’s the best resource in the music business." - Marc Geiger, Chairman and CEO @ SaveLive
Music industry professionals use ROSTR to build their network, discover artists, save time & stay in the loop.
Promoted-Listing
Promoted-Stack-Item
stack-launch
ROSTR
own
rostr-promoted-listing
Promoted
rostr
rostr
Collaboration
Analytics
Industry News & Trades
"We use ROSTR constantly. It’s the best resource in the music business." - Marc Geiger, Chairman and CEO @ SaveLive
Music industry professionals use ROSTR to build their network, discover artists, save time & stay in the loop.
Promoted-Listing
Promoted-Stack-Item
stack-launch
ROSTR
own
rostr-promoted-listing
Promoted
rostr
rostr
Collaboration
Analytics
Industry News & Trades
"We use ROSTR constantly. It’s the best resource in the music business." - Marc Geiger, Chairman and CEO @ SaveLive
Music industry professionals use ROSTR to build their network, discover artists, save time & stay in the loop.
Promoted-Listing
Promoted-Stack-Item
stack-launch
ROSTR
own
rostr-promoted-listing
Promoted
wallifornia-music-+-tech
wallifornia-music-+-tech
Conferences
Conferences and events are a great way to immerse your brain in industry hot topics and get a sense of future trends. There are a multitude of conferences out there but Wallifornia really hit the spot for me. It's just across the water from UK in Liege, Belgium. It's got a compact number of attendees so is great for networking and the hosts garner a great selection of speakers, many of whom are big hitters from the world of tech and investment.
wallifornia-music-+-tech
wallifornia-music-+-tech
Conferences
Conferences and events are a great way to immerse your brain in industry hot topics and get a sense of future trends. There are a multitude of conferences out there but Wallifornia really hit the spot for me. It's just across the water from UK in Liege, Belgium. It's got a compact number of attendees so is great for networking and the hosts garner a great selection of speakers, many of whom are big hitters from the world of tech and investment.
wallifornia-music-+-tech
wallifornia-music-+-tech
Conferences
Conferences and events are a great way to immerse your brain in industry hot topics and get a sense of future trends. There are a multitude of conferences out there but Wallifornia really hit the spot for me. It's just across the water from UK in Liege, Belgium. It's got a compact number of attendees so is great for networking and the hosts garner a great selection of speakers, many of whom are big hitters from the world of tech and investment.
wallifornia-music-+-tech
wallifornia-music-+-tech
Conferences
Conferences and events are a great way to immerse your brain in industry hot topics and get a sense of future trends. There are a multitude of conferences out there but Wallifornia really hit the spot for me. It's just across the water from UK in Liege, Belgium. It's got a compact number of attendees so is great for networking and the hosts garner a great selection of speakers, many of whom are big hitters from the world of tech and investment.
midia-research
midia-research
Research, Insights & Reports
Midia is the benchmark firm for music, audio and entertainment consulting. Their industry analyses on streaming growth are widely respected and some of their trend analysis work really hits the spot. They used their experience in gaming to advocate for the development of superfan economics in music, and while the rights landscape has been a barrier to that vision, they were years ahead in doing so.
midia-research
midia-research
Research, Insights & Reports
Midia is the benchmark firm for music, audio and entertainment consulting. Their industry analyses on streaming growth are widely respected and some of their trend analysis work really hits the spot. They used their experience in gaming to advocate for the development of superfan economics in music, and while the rights landscape has been a barrier to that vision, they were years ahead in doing so.
midia-research
midia-research
Research, Insights & Reports
Midia is the benchmark firm for music, audio and entertainment consulting. Their industry analyses on streaming growth are widely respected and some of their trend analysis work really hits the spot. They used their experience in gaming to advocate for the development of superfan economics in music, and while the rights landscape has been a barrier to that vision, they were years ahead in doing so.
midia-research
midia-research
Research, Insights & Reports
Midia is the benchmark firm for music, audio and entertainment consulting. Their industry analyses on streaming growth are widely respected and some of their trend analysis work really hits the spot. They used their experience in gaming to advocate for the development of superfan economics in music, and while the rights landscape has been a barrier to that vision, they were years ahead in doing so.
the-long-game
the-long-game
Books
Dorie Clark's key message is highly relevant to the music industry today. Outlined in this book and a number of podcasts, she demonstrates how success in any field or business is a long-term project; through analysis, she says it typically takes five years to be successful at anything. Devoid of the artificial accelerants of the old-school artist development funnel (as outlined here) the record business has discovered this to be true for artist development.
the-long-game
the-long-game
Books
Dorie Clark's key message is highly relevant to the music industry today. Outlined in this book and a number of podcasts, she demonstrates how success in any field or business is a long-term project; through analysis, she says it typically takes five years to be successful at anything. Devoid of the artificial accelerants of the old-school artist development funnel (as outlined here) the record business has discovered this to be true for artist development.
the-long-game
the-long-game
Books
Dorie Clark's key message is highly relevant to the music industry today. Outlined in this book and a number of podcasts, she demonstrates how success in any field or business is a long-term project; through analysis, she says it typically takes five years to be successful at anything. Devoid of the artificial accelerants of the old-school artist development funnel (as outlined here) the record business has discovered this to be true for artist development.
the-long-game
the-long-game
Books
Dorie Clark's key message is highly relevant to the music industry today. Outlined in this book and a number of podcasts, she demonstrates how success in any field or business is a long-term project; through analysis, she says it typically takes five years to be successful at anything. Devoid of the artificial accelerants of the old-school artist development funnel (as outlined here) the record business has discovered this to be true for artist development.
the-orchard
the-orchard
Digital Distributors
Record Labels
Label Services
As frontline record labels struggle to break new artists, major-label investment in artist services is looking increasingly astute. The gold-standard example of this is the Rob Stringer-led acquisition of The Orchard by Sony Music. Sony used the The Orchard to up-and-downstream music to and from their front-line labels. In the UK The Orchard is led by Ian Dutt (who pioneered Artist Services at PIAS) who has been effective at maintaining the firm’s indie culture.
the-orchard
the-orchard
Digital Distributors
Record Labels
Label Services
As frontline record labels struggle to break new artists, major-label investment in artist services is looking increasingly astute. The gold-standard example of this is the Rob Stringer-led acquisition of The Orchard by Sony Music. Sony used the The Orchard to up-and-downstream music to and from their front-line labels. In the UK The Orchard is led by Ian Dutt (who pioneered Artist Services at PIAS) who has been effective at maintaining the firm’s indie culture.
the-orchard
the-orchard
Digital Distributors
Record Labels
Label Services
As frontline record labels struggle to break new artists, major-label investment in artist services is looking increasingly astute. The gold-standard example of this is the Rob Stringer-led acquisition of The Orchard by Sony Music. Sony used the The Orchard to up-and-downstream music to and from their front-line labels. In the UK The Orchard is led by Ian Dutt (who pioneered Artist Services at PIAS) who has been effective at maintaining the firm’s indie culture.
the-orchard
the-orchard
Digital Distributors
Record Labels
Label Services
As frontline record labels struggle to break new artists, major-label investment in artist services is looking increasingly astute. The gold-standard example of this is the Rob Stringer-led acquisition of The Orchard by Sony Music. Sony used the The Orchard to up-and-downstream music to and from their front-line labels. In the UK The Orchard is led by Ian Dutt (who pioneered Artist Services at PIAS) who has been effective at maintaining the firm’s indie culture.
Other Stacks
Other Stacks
Other Stacks
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Contributor
Patrick Clifton
Patrick is the founder of Clifton Consults, a strategy consulting firm for clients in music, audio and tech. Patrick started his career in the indie music sector, before relocating to the US to pursue a master’s degree, during which time he was offered a role at Amazon in Seattle. He relocated back to the UK with the company and over the next ten years helped to transform Amazon’s music business in the UK, where he launched and grew the firm’s music streaming service. In 2019 Patrick was appointed Head of Music, a general management role overseeing Amazon’s streaming, download and retail businesses. Patrick left Amazon in 2022 to take a leadership role in the vinyl records industry. He set up Clifton Consults in 2023.
Read More
Contributor
Patrick Clifton
Patrick is the founder of Clifton Consults, a strategy consulting firm for clients in music, audio and tech. Patrick started his career in the indie music sector, before relocating to the US to pursue a master’s degree, during which time he was offered a role at Amazon in Seattle. He relocated back to the UK with the company and over the next ten years helped to transform Amazon’s music business in the UK, where he launched and grew the firm’s music streaming service. In 2019 Patrick was appointed Head of Music, a general management role overseeing Amazon’s streaming, download and retail businesses. Patrick left Amazon in 2022 to take a leadership role in the vinyl records industry. He set up Clifton Consults in 2023.
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ROSTR
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Promotion
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