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8 Marketing Tools to Boost Ticket Sales

8 Marketing Tools to Boost Ticket Sales

Kaitlyn ("KP") Parmenter, co-founder of Alchemy Artist Services, shares the marketing tools that help drive ticket sales for artists.

Thursday, January 9, 2025

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8 Marketing Tools to Boost Ticket Sales

Kaitlyn ("KP") Parmenter, co-founder of Alchemy Artist Services, shares the marketing tools that help drive ticket sales for artists.

Thursday, January 9, 2025

Like

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8-Marketing-Tools-to-Boost-Ticket-Sales

Kaitlyn (“KP”) Parmenter began their career in artist management and development, collaborating with artists such as Blake Shelton, Kelly Clarkson, and Michael Franti during their tenure at Activist Artists Management and Starstruck Entertainment. In 2021, they co-founded Alchemy Artist Services, a boutique digital marketing firm, with Jeremy Gold. Over the past three years, the duo has partnered with artists like All Time Low, Michael Franti, Larkin Poe, and NEEDTOBREATHE, including contributions to 2 GRAMMY award winning record campaigns and inclusion in the 2024 Sandbox Campaigns of The Year report.

Contributor

KP Parmenter

Kaitlyn (“KP”) Parmenter began their career in artist management and development, collaborating with artists such as Blake Shelton, Kelly Clarkson, and Michael Franti during their tenure at Activist Artists Management and Starstruck Entertainment. In 2021, they co-founded Alchemy Artist Services, a boutique digital marketing firm, with Jeremy Gold. Over the past three years, the duo has partnered with artists like All Time Low, Michael Franti, Larkin Poe, and NEEDTOBREATHE, including contributions to 2 GRAMMY award winning record campaigns and inclusion in the 2024 Sandbox Campaigns of The Year report.

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Contributor

KP Parmenter

Kaitlyn (“KP”) Parmenter began their career in artist management and development, collaborating with artists such as Blake Shelton, Kelly Clarkson, and Michael Franti during their tenure at Activist Artists Management and Starstruck Entertainment. In 2021, they co-founded Alchemy Artist Services, a boutique digital marketing firm, with Jeremy Gold. Over the past three years, the duo has partnered with artists like All Time Low, Michael Franti, Larkin Poe, and NEEDTOBREATHE, including contributions to 2 GRAMMY award winning record campaigns and inclusion in the 2024 Sandbox Campaigns of The Year report.

Meta Business Suite

meta-business-suite

meta-business-suite

Workflow

Before launching paid ads, optimize Ads Manager with pixel placement and custom audiences to target users most likely to buy tickets. Use the Content section to publish geo-targeted posts with localized assets.

Meta Business Suite

meta-business-suite

meta-business-suite

Workflow

Before launching paid ads, optimize Ads Manager with pixel placement and custom audiences to target users most likely to buy tickets. Use the Content section to publish geo-targeted posts with localized assets.

Bandsintown For Artists

You bring the show. We'll bring the fans

bandsintown-for-artists

bandsintown-for-artists

Direct to Fan

Bandsintown for Artists is a fantastic free tool for driving ticket sales! It allows you to send segmented messages to trackers in each market with a direct link to purchase tickets. You can also use the Promoter tool to email trackers of similar artists who might be interested in your show.

Bandsintown For Artists

You bring the show. We'll bring the fans

bandsintown-for-artists

bandsintown-for-artists

Direct to Fan

Bandsintown for Artists is a fantastic free tool for driving ticket sales! It allows you to send segmented messages to trackers in each market with a direct link to purchase tickets. You can also use the Promoter tool to email trackers of similar artists who might be interested in your show.

Spotify for Artists

Where your music is everything. Develop your fanbase, build your business, and create the world around your music.

spotify-for-artists

spotify-for-artists

Analytics

Spotify's Live Events tool automatically displays upcoming tour dates on your artist profile. Maximize its impact by setting your Spotify for Artists "Artist Pick" to Concerts, highlighting the show closest to each listener during the on-sale period and as the tour begins.

Spotify for Artists

Where your music is everything. Develop your fanbase, build your business, and create the world around your music.

spotify-for-artists

spotify-for-artists

Analytics

Spotify's Live Events tool automatically displays upcoming tour dates on your artist profile. Maximize its impact by setting your Spotify for Artists "Artist Pick" to Concerts, highlighting the show closest to each listener during the on-sale period and as the tour begins.

Pandora AMP

Your music, your fans, your data.

pandora-amp

pandora-amp

Analytics

Claim your artist profile on Pandora AMP to upload personalized audio liners for each show, encouraging listeners to tap the screen to buy tickets while streaming your station.

Pandora AMP

Your music, your fans, your data.

pandora-amp

pandora-amp

Analytics

Claim your artist profile on Pandora AMP to upload personalized audio liners for each show, encouraging listeners to tap the screen to buy tickets while streaming your station.

FanVids

fanvids

fanvids

Direct to Fan

This new fan engagement platform lets fans upload camera roll videos from past live shows. Artists retain ownership of the content for social promotion and gain first-party data for paid ads and email marketing.

FanVids

fanvids

fanvids

Direct to Fan

This new fan engagement platform lets fans upload camera roll videos from past live shows. Artists retain ownership of the content for social promotion and gain first-party data for paid ads and email marketing.

SET.Live

Hey Artists - Engage and reward your fans!

setlive

setlive

Direct to Fan

We use SET.LIVE throughout every stage of our tour marketing campaigns. It enables interactive setlist polls, fan "check-ins" at shows for prize opportunities, and data collection for post-show retargeting emails.

SET.Live

Hey Artists - Engage and reward your fans!

setlive

setlive

Direct to Fan

We use SET.LIVE throughout every stage of our tour marketing campaigns. It enables interactive setlist polls, fan "check-ins" at shows for prize opportunities, and data collection for post-show retargeting emails.

Instagram

Capture and Share the World's Moments.

instagram

instagram

Social Media Tools

Leverage Instagram's interactive features to engage with fans throughout the tour. Go LIVE during soundcheck, share behind-the-scenes content via a Broadcast Channel, and use Stories to ask questions, repost UGC, and more.

Instagram

Capture and Share the World's Moments.

instagram

instagram

Social Media Tools

Leverage Instagram's interactive features to engage with fans throughout the tour. Go LIVE during soundcheck, share behind-the-scenes content via a Broadcast Channel, and use Stories to ask questions, repost UGC, and more.

ROSTR

Music industry directory, contacts, data & jobs.

rostr

rostr

Collaboration

Analytics

Industry News & Trades

"We use ROSTR constantly. It’s the best resource in the music business." - Marc Geiger, Chairman and CEO @ SaveLive

Music industry professionals use ROSTR to build their network, discover artists, save time & stay in the loop.

Promoted-Listing

Promoted-Stack-Item

stack-launch

ROSTR

own

rostr-promoted-listing

Promoted

Mailchimp

Turn emails into revenue.

mailchimp

mailchimp

Email Marketing

Import new fan data from each market into MailChimp and automate a welcome email journey offering a discount on the concert t-shirt they didn’t purchase.

Mailchimp

Turn emails into revenue.

mailchimp

mailchimp

Email Marketing

Import new fan data from each market into MailChimp and automate a welcome email journey offering a discount on the concert t-shirt they didn’t purchase.

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Contributor

KP Parmenter

Kaitlyn (“KP”) Parmenter began their career in artist management and development, collaborating with artists such as Blake Shelton, Kelly Clarkson, and Michael Franti during their tenure at Activist Artists Management and Starstruck Entertainment. In 2021, they co-founded Alchemy Artist Services, a boutique digital marketing firm, with Jeremy Gold. Over the past three years, the duo has partnered with artists like All Time Low, Michael Franti, Larkin Poe, and NEEDTOBREATHE, including contributions to 2 GRAMMY award winning record campaigns and inclusion in the 2024 Sandbox Campaigns of The Year report.

Read More

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