8 Marketing Tools to Boost Ticket Sales
Kaitlyn ("KP") Parmenter, co-founder of Alchemy Artist Services, shares the marketing tools that help drive ticket sales for artists.
Thursday, January 9, 2025
Like
8-Marketing-Tools-to-Boost-Ticket-Sales
Share
8-Marketing-Tools-to-Boost-Ticket-Sales
8 Marketing Tools to Boost Ticket Sales
Kaitlyn ("KP") Parmenter, co-founder of Alchemy Artist Services, shares the marketing tools that help drive ticket sales for artists.
Thursday, January 9, 2025
Like
8-Marketing-Tools-to-Boost-Ticket-Sales
Share
8-Marketing-Tools-to-Boost-Ticket-Sales
Kaitlyn (“KP”) Parmenter began their career in artist management and development, collaborating with artists such as Blake Shelton, Kelly Clarkson, and Michael Franti during their tenure at Activist Artists Management and Starstruck Entertainment. In 2021, they co-founded Alchemy Artist Services, a boutique digital marketing firm, with Jeremy Gold. Over the past three years, the duo has partnered with artists like All Time Low, Michael Franti, Larkin Poe, and NEEDTOBREATHE, including contributions to 2 GRAMMY award winning record campaigns and inclusion in the 2024 Sandbox Campaigns of The Year report.
Kaitlyn (“KP”) Parmenter began their career in artist management and development, collaborating with artists such as Blake Shelton, Kelly Clarkson, and Michael Franti during their tenure at Activist Artists Management and Starstruck Entertainment. In 2021, they co-founded Alchemy Artist Services, a boutique digital marketing firm, with Jeremy Gold. Over the past three years, the duo has partnered with artists like All Time Low, Michael Franti, Larkin Poe, and NEEDTOBREATHE, including contributions to 2 GRAMMY award winning record campaigns and inclusion in the 2024 Sandbox Campaigns of The Year report.
Kaitlyn (“KP”) Parmenter began their career in artist management and development, collaborating with artists such as Blake Shelton, Kelly Clarkson, and Michael Franti during their tenure at Activist Artists Management and Starstruck Entertainment. In 2021, they co-founded Alchemy Artist Services, a boutique digital marketing firm, with Jeremy Gold. Over the past three years, the duo has partnered with artists like All Time Low, Michael Franti, Larkin Poe, and NEEDTOBREATHE, including contributions to 2 GRAMMY award winning record campaigns and inclusion in the 2024 Sandbox Campaigns of The Year report.
Kaitlyn (“KP”) Parmenter began their career in artist management and development, collaborating with artists such as Blake Shelton, Kelly Clarkson, and Michael Franti during their tenure at Activist Artists Management and Starstruck Entertainment. In 2021, they co-founded Alchemy Artist Services, a boutique digital marketing firm, with Jeremy Gold. Over the past three years, the duo has partnered with artists like All Time Low, Michael Franti, Larkin Poe, and NEEDTOBREATHE, including contributions to 2 GRAMMY award winning record campaigns and inclusion in the 2024 Sandbox Campaigns of The Year report.
Contributor
KP Parmenter
Kaitlyn (“KP”) Parmenter began their career in artist management and development, collaborating with artists such as Blake Shelton, Kelly Clarkson, and Michael Franti during their tenure at Activist Artists Management and Starstruck Entertainment. In 2021, they co-founded Alchemy Artist Services, a boutique digital marketing firm, with Jeremy Gold. Over the past three years, the duo has partnered with artists like All Time Low, Michael Franti, Larkin Poe, and NEEDTOBREATHE, including contributions to 2 GRAMMY award winning record campaigns and inclusion in the 2024 Sandbox Campaigns of The Year report.
Read More
Contributor
KP Parmenter
Kaitlyn (“KP”) Parmenter began their career in artist management and development, collaborating with artists such as Blake Shelton, Kelly Clarkson, and Michael Franti during their tenure at Activist Artists Management and Starstruck Entertainment. In 2021, they co-founded Alchemy Artist Services, a boutique digital marketing firm, with Jeremy Gold. Over the past three years, the duo has partnered with artists like All Time Low, Michael Franti, Larkin Poe, and NEEDTOBREATHE, including contributions to 2 GRAMMY award winning record campaigns and inclusion in the 2024 Sandbox Campaigns of The Year report.
Read More
Contributor
KP Parmenter
Kaitlyn (“KP”) Parmenter began their career in artist management and development, collaborating with artists such as Blake Shelton, Kelly Clarkson, and Michael Franti during their tenure at Activist Artists Management and Starstruck Entertainment. In 2021, they co-founded Alchemy Artist Services, a boutique digital marketing firm, with Jeremy Gold. Over the past three years, the duo has partnered with artists like All Time Low, Michael Franti, Larkin Poe, and NEEDTOBREATHE, including contributions to 2 GRAMMY award winning record campaigns and inclusion in the 2024 Sandbox Campaigns of The Year report.
meta-business-suite
meta-business-suite
Workflow
Before launching paid ads, optimize Ads Manager with pixel placement and custom audiences to target users most likely to buy tickets. Use the Content section to publish geo-targeted posts with localized assets.
meta-business-suite
meta-business-suite
Workflow
Before launching paid ads, optimize Ads Manager with pixel placement and custom audiences to target users most likely to buy tickets. Use the Content section to publish geo-targeted posts with localized assets.
meta-business-suite
meta-business-suite
Workflow
Before launching paid ads, optimize Ads Manager with pixel placement and custom audiences to target users most likely to buy tickets. Use the Content section to publish geo-targeted posts with localized assets.
meta-business-suite
meta-business-suite
Workflow
Before launching paid ads, optimize Ads Manager with pixel placement and custom audiences to target users most likely to buy tickets. Use the Content section to publish geo-targeted posts with localized assets.
bandsintown-for-artists
bandsintown-for-artists
Direct to Fan
Bandsintown for Artists is a fantastic free tool for driving ticket sales! It allows you to send segmented messages to trackers in each market with a direct link to purchase tickets. You can also use the Promoter tool to email trackers of similar artists who might be interested in your show.
bandsintown-for-artists
bandsintown-for-artists
Direct to Fan
Bandsintown for Artists is a fantastic free tool for driving ticket sales! It allows you to send segmented messages to trackers in each market with a direct link to purchase tickets. You can also use the Promoter tool to email trackers of similar artists who might be interested in your show.
bandsintown-for-artists
bandsintown-for-artists
Direct to Fan
Bandsintown for Artists is a fantastic free tool for driving ticket sales! It allows you to send segmented messages to trackers in each market with a direct link to purchase tickets. You can also use the Promoter tool to email trackers of similar artists who might be interested in your show.
bandsintown-for-artists
bandsintown-for-artists
Direct to Fan
Bandsintown for Artists is a fantastic free tool for driving ticket sales! It allows you to send segmented messages to trackers in each market with a direct link to purchase tickets. You can also use the Promoter tool to email trackers of similar artists who might be interested in your show.
spotify-for-artists
spotify-for-artists
Analytics
Spotify's Live Events tool automatically displays upcoming tour dates on your artist profile. Maximize its impact by setting your Spotify for Artists "Artist Pick" to Concerts, highlighting the show closest to each listener during the on-sale period and as the tour begins.
spotify-for-artists
spotify-for-artists
Analytics
Spotify's Live Events tool automatically displays upcoming tour dates on your artist profile. Maximize its impact by setting your Spotify for Artists "Artist Pick" to Concerts, highlighting the show closest to each listener during the on-sale period and as the tour begins.
spotify-for-artists
spotify-for-artists
Analytics
Spotify's Live Events tool automatically displays upcoming tour dates on your artist profile. Maximize its impact by setting your Spotify for Artists "Artist Pick" to Concerts, highlighting the show closest to each listener during the on-sale period and as the tour begins.
spotify-for-artists
spotify-for-artists
Analytics
Spotify's Live Events tool automatically displays upcoming tour dates on your artist profile. Maximize its impact by setting your Spotify for Artists "Artist Pick" to Concerts, highlighting the show closest to each listener during the on-sale period and as the tour begins.
pandora-amp
pandora-amp
Analytics
Claim your artist profile on Pandora AMP to upload personalized audio liners for each show, encouraging listeners to tap the screen to buy tickets while streaming your station.
pandora-amp
pandora-amp
Analytics
Claim your artist profile on Pandora AMP to upload personalized audio liners for each show, encouraging listeners to tap the screen to buy tickets while streaming your station.
pandora-amp
pandora-amp
Analytics
Claim your artist profile on Pandora AMP to upload personalized audio liners for each show, encouraging listeners to tap the screen to buy tickets while streaming your station.
pandora-amp
pandora-amp
Analytics
Claim your artist profile on Pandora AMP to upload personalized audio liners for each show, encouraging listeners to tap the screen to buy tickets while streaming your station.
fanvids
fanvids
Direct to Fan
This new fan engagement platform lets fans upload camera roll videos from past live shows. Artists retain ownership of the content for social promotion and gain first-party data for paid ads and email marketing.
fanvids
fanvids
Direct to Fan
This new fan engagement platform lets fans upload camera roll videos from past live shows. Artists retain ownership of the content for social promotion and gain first-party data for paid ads and email marketing.
fanvids
fanvids
Direct to Fan
This new fan engagement platform lets fans upload camera roll videos from past live shows. Artists retain ownership of the content for social promotion and gain first-party data for paid ads and email marketing.
fanvids
fanvids
Direct to Fan
This new fan engagement platform lets fans upload camera roll videos from past live shows. Artists retain ownership of the content for social promotion and gain first-party data for paid ads and email marketing.
setlive
setlive
Direct to Fan
We use SET.LIVE throughout every stage of our tour marketing campaigns. It enables interactive setlist polls, fan "check-ins" at shows for prize opportunities, and data collection for post-show retargeting emails.
setlive
setlive
Direct to Fan
We use SET.LIVE throughout every stage of our tour marketing campaigns. It enables interactive setlist polls, fan "check-ins" at shows for prize opportunities, and data collection for post-show retargeting emails.
setlive
setlive
Direct to Fan
We use SET.LIVE throughout every stage of our tour marketing campaigns. It enables interactive setlist polls, fan "check-ins" at shows for prize opportunities, and data collection for post-show retargeting emails.
setlive
setlive
Direct to Fan
We use SET.LIVE throughout every stage of our tour marketing campaigns. It enables interactive setlist polls, fan "check-ins" at shows for prize opportunities, and data collection for post-show retargeting emails.
Social Media Tools
Leverage Instagram's interactive features to engage with fans throughout the tour. Go LIVE during soundcheck, share behind-the-scenes content via a Broadcast Channel, and use Stories to ask questions, repost UGC, and more.
Social Media Tools
Leverage Instagram's interactive features to engage with fans throughout the tour. Go LIVE during soundcheck, share behind-the-scenes content via a Broadcast Channel, and use Stories to ask questions, repost UGC, and more.
Social Media Tools
Leverage Instagram's interactive features to engage with fans throughout the tour. Go LIVE during soundcheck, share behind-the-scenes content via a Broadcast Channel, and use Stories to ask questions, repost UGC, and more.
Social Media Tools
Leverage Instagram's interactive features to engage with fans throughout the tour. Go LIVE during soundcheck, share behind-the-scenes content via a Broadcast Channel, and use Stories to ask questions, repost UGC, and more.
rostr
rostr
Collaboration
Analytics
Industry News & Trades
"We use ROSTR constantly. It’s the best resource in the music business." - Marc Geiger, Chairman and CEO @ SaveLive
Music industry professionals use ROSTR to build their network, discover artists, save time & stay in the loop.
Promoted-Listing
Promoted-Stack-Item
stack-launch
ROSTR
own
rostr-promoted-listing
Promoted
rostr
rostr
Collaboration
Analytics
Industry News & Trades
"We use ROSTR constantly. It’s the best resource in the music business." - Marc Geiger, Chairman and CEO @ SaveLive
Music industry professionals use ROSTR to build their network, discover artists, save time & stay in the loop.
Promoted-Listing
Promoted-Stack-Item
stack-launch
ROSTR
own
rostr-promoted-listing
Promoted
rostr
rostr
Collaboration
Analytics
Industry News & Trades
"We use ROSTR constantly. It’s the best resource in the music business." - Marc Geiger, Chairman and CEO @ SaveLive
Music industry professionals use ROSTR to build their network, discover artists, save time & stay in the loop.
Promoted-Listing
Promoted-Stack-Item
stack-launch
ROSTR
own
rostr-promoted-listing
Promoted
rostr
rostr
Collaboration
Analytics
Industry News & Trades
"We use ROSTR constantly. It’s the best resource in the music business." - Marc Geiger, Chairman and CEO @ SaveLive
Music industry professionals use ROSTR to build their network, discover artists, save time & stay in the loop.
Promoted-Listing
Promoted-Stack-Item
stack-launch
ROSTR
own
rostr-promoted-listing
Promoted
mailchimp
mailchimp
Email Marketing
Import new fan data from each market into MailChimp and automate a welcome email journey offering a discount on the concert t-shirt they didn’t purchase.
mailchimp
mailchimp
Email Marketing
Import new fan data from each market into MailChimp and automate a welcome email journey offering a discount on the concert t-shirt they didn’t purchase.
mailchimp
mailchimp
Email Marketing
Import new fan data from each market into MailChimp and automate a welcome email journey offering a discount on the concert t-shirt they didn’t purchase.
mailchimp
mailchimp
Email Marketing
Import new fan data from each market into MailChimp and automate a welcome email journey offering a discount on the concert t-shirt they didn’t purchase.
Other Stacks
Other Stacks
Other Stacks
Other Stacks
Show More
Show More
Show More
Show More
Contributor
KP Parmenter
Kaitlyn (“KP”) Parmenter began their career in artist management and development, collaborating with artists such as Blake Shelton, Kelly Clarkson, and Michael Franti during their tenure at Activist Artists Management and Starstruck Entertainment. In 2021, they co-founded Alchemy Artist Services, a boutique digital marketing firm, with Jeremy Gold. Over the past three years, the duo has partnered with artists like All Time Low, Michael Franti, Larkin Poe, and NEEDTOBREATHE, including contributions to 2 GRAMMY award winning record campaigns and inclusion in the 2024 Sandbox Campaigns of The Year report.
Read More
Contributor
KP Parmenter
Kaitlyn (“KP”) Parmenter began their career in artist management and development, collaborating with artists such as Blake Shelton, Kelly Clarkson, and Michael Franti during their tenure at Activist Artists Management and Starstruck Entertainment. In 2021, they co-founded Alchemy Artist Services, a boutique digital marketing firm, with Jeremy Gold. Over the past three years, the duo has partnered with artists like All Time Low, Michael Franti, Larkin Poe, and NEEDTOBREATHE, including contributions to 2 GRAMMY award winning record campaigns and inclusion in the 2024 Sandbox Campaigns of The Year report.
Read More
STACK
Sidebar-Square
Stack-Pages
gamechanger
ROSTR
rostr-gamechanger
Promotion
STACK
Sidebar-Square
Stack-Pages
gamechanger
ROSTR
rostr-gamechanger
Promotion