Brazil 101: A Guide to the Brazilian Music Market
Danielle Lage is a music industry veteran with over two decades of experience spanning Brazilian independents and major labels like Universal Music and BMG, where she led global marketing projects. Since 2023, she has been a partner at HQ Music, driving its Latin American expansion and in 2024 founded MusicXP, Brazil’s first fan experience company.
Wednesday, October 8, 2025
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Brazil 101: A Guide to the Brazilian Music Market
Danielle Lage is a music industry veteran with over two decades of experience spanning Brazilian independents and major labels like Universal Music and BMG, where she led global marketing projects. Since 2023, she has been a partner at HQ Music, driving its Latin American expansion and in 2024 founded MusicXP, Brazil’s first fan experience company.
Wednesday, October 8, 2025
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brazil-101-a-guide-to-the-brazilian-music-market
Brazil 101: A Guide to the Brazilian Music Market
Danielle Lage is a music industry veteran with over two decades of experience spanning Brazilian independents and major labels like Universal Music and BMG, where she led global marketing projects. Since 2023, she has been a partner at HQ Music, driving its Latin American expansion and in 2024 founded MusicXP, Brazil’s first fan experience company.
Wednesday, October 8, 2025
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brazil-101-a-guide-to-the-brazilian-music-market
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Breaking into Brazil? Start here.
Brazil is one of the most exciting and complex music markets in the world - and getting it right requires the right partners, tools, and cultural context. This Stack was curated for international music professionals looking to understand how the Brazilian industry works and who the key players are.
From rights and radio to branding and superfans, here’s a shortcut through the noise - and a starting point to truly let your music be heard in Brazil and LatAm.
Breaking into Brazil? Start here.
Brazil is one of the most exciting and complex music markets in the world - and getting it right requires the right partners, tools, and cultural context. This Stack was curated for international music professionals looking to understand how the Brazilian industry works and who the key players are.
From rights and radio to branding and superfans, here’s a shortcut through the noise - and a starting point to truly let your music be heard in Brazil and LatAm.
Breaking into Brazil? Start here.
Brazil is one of the most exciting and complex music markets in the world - and getting it right requires the right partners, tools, and cultural context. This Stack was curated for international music professionals looking to understand how the Brazilian industry works and who the key players are.
From rights and radio to branding and superfans, here’s a shortcut through the noise - and a starting point to truly let your music be heard in Brazil and LatAm.
Breaking into Brazil? Start here.
Brazil is one of the most exciting and complex music markets in the world - and getting it right requires the right partners, tools, and cultural context. This Stack was curated for international music professionals looking to understand how the Brazilian industry works and who the key players are.
From rights and radio to branding and superfans, here’s a shortcut through the noise - and a starting point to truly let your music be heard in Brazil and LatAm.

Contributor
Danielle Lage
Danielle Lage has 22 years of experience in the music industry. She has worked with Brazilian independent labels as well as multinational companies like Universal Music and BMG, where she spent 17 years leading national and international projects. A specialist in artist marketing, she has developed successful strategies for campaigns across a wide range of genres and artist profiles. Since 2023, she has been a partner at HQ Music, a music marketing and strategic solutions agency for artists, labels, and music companies, where she leads business development and the company’s expansion into other Latin American markets. In 2024, she launched MusicXP, the first company in Brazil dedicated to fan experience packages.
Read More

Contributor
Danielle Lage
Danielle Lage has 22 years of experience in the music industry. She has worked with Brazilian independent labels as well as multinational companies like Universal Music and BMG, where she spent 17 years leading national and international projects. A specialist in artist marketing, she has developed successful strategies for campaigns across a wide range of genres and artist profiles. Since 2023, she has been a partner at HQ Music, a music marketing and strategic solutions agency for artists, labels, and music companies, where she leads business development and the company’s expansion into other Latin American markets. In 2024, she launched MusicXP, the first company in Brazil dedicated to fan experience packages.
Read More

Contributor
Danielle Lage
Danielle Lage has 22 years of experience in the music industry. She has worked with Brazilian independent labels as well as multinational companies like Universal Music and BMG, where she spent 17 years leading national and international projects. A specialist in artist marketing, she has developed successful strategies for campaigns across a wide range of genres and artist profiles. Since 2023, she has been a partner at HQ Music, a music marketing and strategic solutions agency for artists, labels, and music companies, where she leads business development and the company’s expansion into other Latin American markets. In 2024, she launched MusicXP, the first company in Brazil dedicated to fan experience packages.
HQ Music is a Brazilian music marketing and artist solutions agency helping artists and companies grow their presence in Brazil and across LatAm. With services like PR, promotion, fan engagement, and creative strategy, HQ brings a personalized and culturally informed approach to every project. The team has worked on 150+ campaigns with global partners like Sony, Warner, BMG, Empire, and Red Bull Records — combining international standards with deep local expertise.
HQ Music is a Brazilian music marketing and artist solutions agency helping artists and companies grow their presence in Brazil and across LatAm. With services like PR, promotion, fan engagement, and creative strategy, HQ brings a personalized and culturally informed approach to every project. The team has worked on 150+ campaigns with global partners like Sony, Warner, BMG, Empire, and Red Bull Records — combining international standards with deep local expertise.

hq-music
hq-music
Marketing Agencies
PR Agencies
Social Media & Digital Agencies
HQ Music is a Brazilian music marketing and artist solutions agency helping artists and companies grow their presence in Brazil and across LatAm. With services like PR, promotion, fan engagement, and creative strategy, HQ brings a personalized and culturally informed approach to every project. The team has worked on 150+ campaigns with global partners like Sony, Warner, BMG, Empire, and Red Bull Records — combining international standards with deep local expertise.
HQ Music is a Brazilian music marketing and artist solutions agency helping artists and companies grow their presence in Brazil and across LatAm. With services like PR, promotion, fan engagement, and creative strategy, HQ brings a personalized and culturally informed approach to every project. The team has worked on 150+ campaigns with global partners like Sony, Warner, BMG, Empire, and Red Bull Records — combining international standards with deep local expertise.
MusicXP is the first Brazilian company fully dedicated to designing paid fan experiences. From VIP upgrades to pre-show meetups and immersive activations, MusicXP helps artists connect with their most passionate fans in meaningful - and monetizable - ways. Ideal for international acts touring Brazil, the company brings global know-how and local execution to every project.
MusicXP is the first Brazilian company fully dedicated to designing paid fan experiences. From VIP upgrades to pre-show meetups and immersive activations, MusicXP helps artists connect with their most passionate fans in meaningful - and monetizable - ways. Ideal for international acts touring Brazil, the company brings global know-how and local execution to every project.

musicxp
musicxp
VIP Experiences
MusicXP is the first Brazilian company fully dedicated to designing paid fan experiences. From VIP upgrades to pre-show meetups and immersive activations, MusicXP helps artists connect with their most passionate fans in meaningful - and monetizable - ways. Ideal for international acts touring Brazil, the company brings global know-how and local execution to every project.
MusicXP is the first Brazilian company fully dedicated to designing paid fan experiences. From VIP upgrades to pre-show meetups and immersive activations, MusicXP helps artists connect with their most passionate fans in meaningful - and monetizable - ways. Ideal for international acts touring Brazil, the company brings global know-how and local execution to every project.
Klave is a Brazilian CRM platform designed specifically for the music industry. It helps artists and teams manage their fanbase, build direct relationships, and activate audiences without relying on social media algorithms. For anyone looking to understand and organize fan data in Brazil, Klave is a smart and scalable solution, built by people who live the local scene.
Klave is a Brazilian CRM platform designed specifically for the music industry. It helps artists and teams manage their fanbase, build direct relationships, and activate audiences without relying on social media algorithms. For anyone looking to understand and organize fan data in Brazil, Klave is a smart and scalable solution, built by people who live the local scene.

klave
klave
Music Marketing Platforms
Direct to Fan
Fan Club Tools
Klave is a Brazilian CRM platform designed specifically for the music industry. It helps artists and teams manage their fanbase, build direct relationships, and activate audiences without relying on social media algorithms. For anyone looking to understand and organize fan data in Brazil, Klave is a smart and scalable solution, built by people who live the local scene.
Klave is a Brazilian CRM platform designed specifically for the music industry. It helps artists and teams manage their fanbase, build direct relationships, and activate audiences without relying on social media algorithms. For anyone looking to understand and organize fan data in Brazil, Klave is a smart and scalable solution, built by people who live the local scene.
2iD specializes in music branding through curated playlists for retailers and commercial environments across Brazil. Their work places songs in key points of sale - from fashion chains to restaurants - giving artists an unique opportunity to reach consumers beyond radio or streaming. Based in Brazil, 2iD also works with brands that operate in multiple international markets, offering extended exposure beyond national borders.
2iD specializes in music branding through curated playlists for retailers and commercial environments across Brazil. Their work places songs in key points of sale - from fashion chains to restaurants - giving artists an unique opportunity to reach consumers beyond radio or streaming. Based in Brazil, 2iD also works with brands that operate in multiple international markets, offering extended exposure beyond national borders.

2id
2id
Marketing Agencies
2iD specializes in music branding through curated playlists for retailers and commercial environments across Brazil. Their work places songs in key points of sale - from fashion chains to restaurants - giving artists an unique opportunity to reach consumers beyond radio or streaming. Based in Brazil, 2iD also works with brands that operate in multiple international markets, offering extended exposure beyond national borders.
2iD specializes in music branding through curated playlists for retailers and commercial environments across Brazil. Their work places songs in key points of sale - from fashion chains to restaurants - giving artists an unique opportunity to reach consumers beyond radio or streaming. Based in Brazil, 2iD also works with brands that operate in multiple international markets, offering extended exposure beyond national borders.
Tangerina is a creative and strategic hub that connects music, brands, and culture in smart, emotionally resonant ways. Whether through collective experiences, brand storytelling, or commercial partnerships, Tangerina turns good ideas into business, and business into connection. Based in Brazil, they specialize in crafting and managing meaningful collaborations between artists and brands, from concept to execution.
Tangerina is a creative and strategic hub that connects music, brands, and culture in smart, emotionally resonant ways. Whether through collective experiences, brand storytelling, or commercial partnerships, Tangerina turns good ideas into business, and business into connection. Based in Brazil, they specialize in crafting and managing meaningful collaborations between artists and brands, from concept to execution.

tangerina
tangerina
Marketing Agencies
Tangerina is a creative and strategic hub that connects music, brands, and culture in smart, emotionally resonant ways. Whether through collective experiences, brand storytelling, or commercial partnerships, Tangerina turns good ideas into business, and business into connection. Based in Brazil, they specialize in crafting and managing meaningful collaborations between artists and brands, from concept to execution.
Tangerina is a creative and strategic hub that connects music, brands, and culture in smart, emotionally resonant ways. Whether through collective experiences, brand storytelling, or commercial partnerships, Tangerina turns good ideas into business, and business into connection. Based in Brazil, they specialize in crafting and managing meaningful collaborations between artists and brands, from concept to execution.
Voilà is a boutique music supervision and sync agency based in Brazil. With deep connections across the advertising, film, and content industries, they help artists and rights holders place music in high-impact campaigns and audiovisual projects. For international teams looking to explore synchronization opportunities in Brazil, Voilà offers expert curation and local industry insight.
Voilà is a boutique music supervision and sync agency based in Brazil. With deep connections across the advertising, film, and content industries, they help artists and rights holders place music in high-impact campaigns and audiovisual projects. For international teams looking to explore synchronization opportunities in Brazil, Voilà offers expert curation and local industry insight.

voila-music-agency
voila-music-agency
Artist Marketing
Voilà is a boutique music supervision and sync agency based in Brazil. With deep connections across the advertising, film, and content industries, they help artists and rights holders place music in high-impact campaigns and audiovisual projects. For international teams looking to explore synchronization opportunities in Brazil, Voilà offers expert curation and local industry insight.
Voilà is a boutique music supervision and sync agency based in Brazil. With deep connections across the advertising, film, and content industries, they help artists and rights holders place music in high-impact campaigns and audiovisual projects. For international teams looking to explore synchronization opportunities in Brazil, Voilà offers expert curation and local industry insight.
Move Concerts is the largest independent producer of international concerts in Latin America. With decades of experience and a strong presence in Brazil, they are the go-to partner for executing large-scale tours and live productions. For international artists planning to perform in the region, Move offers the infrastructure, network, and expertise to make it happen seamlessly.
Move Concerts is the largest independent producer of international concerts in Latin America. With decades of experience and a strong presence in Brazil, they are the go-to partner for executing large-scale tours and live productions. For international artists planning to perform in the region, Move offers the infrastructure, network, and expertise to make it happen seamlessly.

move-concerts
move-concerts
Promoters
Move Concerts is the largest independent producer of international concerts in Latin America. With decades of experience and a strong presence in Brazil, they are the go-to partner for executing large-scale tours and live productions. For international artists planning to perform in the region, Move offers the infrastructure, network, and expertise to make it happen seamlessly.
Move Concerts is the largest independent producer of international concerts in Latin America. With decades of experience and a strong presence in Brazil, they are the go-to partner for executing large-scale tours and live productions. For international artists planning to perform in the region, Move offers the infrastructure, network, and expertise to make it happen seamlessly.
"We use ROSTR constantly. It’s the best resource in the music business." - Marc Geiger, Chairman and CEO @ SaveLive
Music industry professionals use ROSTR to build their network, discover artists, save time & stay in the loop.
Promoted-Listing
Promoted-Stack-Item
stack-launch
ROSTR
own
rostr-promoted-listing
Promoted
"We use ROSTR constantly. It’s the best resource in the music business." - Marc Geiger, Chairman and CEO @ SaveLive
Music industry professionals use ROSTR to build their network, discover artists, save time & stay in the loop.
Promoted-Listing
Promoted-Stack-Item
stack-launch
ROSTR
own
rostr-promoted-listing
Promoted
"We use ROSTR constantly. It’s the best resource in the music business." - Marc Geiger, Chairman and CEO @ SaveLive
Music industry professionals use ROSTR to build their network, discover artists, save time & stay in the loop.
Promoted-Listing
Promoted-Stack-Item
stack-launch
ROSTR
own
rostr-promoted-listing
Promoted
"We use ROSTR constantly. It’s the best resource in the music business." - Marc Geiger, Chairman and CEO @ SaveLive
Music industry professionals use ROSTR to build their network, discover artists, save time & stay in the loop.
Promoted-Listing
Promoted-Stack-Item
stack-launch
ROSTR
own
rostr-promoted-listing
Promoted
House Brands is a top Brazilian merch company handling everything from sourcing and licensing to e-commerce and venue sales. They help international teams avoid import issues by managing local production and operations. Known for going beyond basic stands, they design custom point-of-sale setups that enhance the fan experience and boost sales.
House Brands is a top Brazilian merch company handling everything from sourcing and licensing to e-commerce and venue sales. They help international teams avoid import issues by managing local production and operations. Known for going beyond basic stands, they design custom point-of-sale setups that enhance the fan experience and boost sales.

house-brands
house-brands
VIP Experiences
Full Service Merch Co's
House Brands is a top Brazilian merch company handling everything from sourcing and licensing to e-commerce and venue sales. They help international teams avoid import issues by managing local production and operations. Known for going beyond basic stands, they design custom point-of-sale setups that enhance the fan experience and boost sales.
House Brands is a top Brazilian merch company handling everything from sourcing and licensing to e-commerce and venue sales. They help international teams avoid import issues by managing local production and operations. Known for going beyond basic stands, they design custom point-of-sale setups that enhance the fan experience and boost sales.
Mundo da Música is the main media outlet focused on the Brazilian music industry. With news, interviews, opinion pieces, and market updates, it's a go-to source for staying informed about the local scene. For international professionals trying to understand trends, players, and opportunities in Brazil, Mundo da Música offers consistent, high-quality coverage in Portuguese.
Mundo da Música is the main media outlet focused on the Brazilian music industry. With news, interviews, opinion pieces, and market updates, it's a go-to source for staying informed about the local scene. For international professionals trying to understand trends, players, and opportunities in Brazil, Mundo da Música offers consistent, high-quality coverage in Portuguese.

mundo-da-musica
mundo-da-musica
Industry News & Trades
Mundo da Música is the main media outlet focused on the Brazilian music industry. With news, interviews, opinion pieces, and market updates, it's a go-to source for staying informed about the local scene. For international professionals trying to understand trends, players, and opportunities in Brazil, Mundo da Música offers consistent, high-quality coverage in Portuguese.
Mundo da Música is the main media outlet focused on the Brazilian music industry. With news, interviews, opinion pieces, and market updates, it's a go-to source for staying informed about the local scene. For international professionals trying to understand trends, players, and opportunities in Brazil, Mundo da Música offers consistent, high-quality coverage in Portuguese.
Crowley is the leading provider of radio airplay data in Brazil. Their charts are used by labels, managers, and artists to track real-time performance across stations nationwide. If you're running a campaign or trying to understand the impact of a song on Brazilian radio, Crowley is the industry standard for reliable, actionable insights.
Crowley is the leading provider of radio airplay data in Brazil. Their charts are used by labels, managers, and artists to track real-time performance across stations nationwide. If you're running a campaign or trying to understand the impact of a song on Brazilian radio, Crowley is the industry standard for reliable, actionable insights.

crowley
crowley
Analytics
Crowley is the leading provider of radio airplay data in Brazil. Their charts are used by labels, managers, and artists to track real-time performance across stations nationwide. If you're running a campaign or trying to understand the impact of a song on Brazilian radio, Crowley is the industry standard for reliable, actionable insights.
Crowley is the leading provider of radio airplay data in Brazil. Their charts are used by labels, managers, and artists to track real-time performance across stations nationwide. If you're running a campaign or trying to understand the impact of a song on Brazilian radio, Crowley is the industry standard for reliable, actionable insights.
Trends Brasil Conference is one of the most relevant music industry events in Brazil, known for its forward-thinking approach and strong focus on innovation, marketing, and fan culture. It brings together professionals from labels, tech, live, and creative industries for in-depth panels, networking, and real conversations about the future of music in Brazil.
Trends Brasil Conference is one of the most relevant music industry events in Brazil, known for its forward-thinking approach and strong focus on innovation, marketing, and fan culture. It brings together professionals from labels, tech, live, and creative industries for in-depth panels, networking, and real conversations about the future of music in Brazil.

trends-brasil-conference
trends-brasil-conference
Conferences
Trends Brasil Conference is one of the most relevant music industry events in Brazil, known for its forward-thinking approach and strong focus on innovation, marketing, and fan culture. It brings together professionals from labels, tech, live, and creative industries for in-depth panels, networking, and real conversations about the future of music in Brazil.
Trends Brasil Conference is one of the most relevant music industry events in Brazil, known for its forward-thinking approach and strong focus on innovation, marketing, and fan culture. It brings together professionals from labels, tech, live, and creative industries for in-depth panels, networking, and real conversations about the future of music in Brazil.
ProMusica is the organization that represents the major labels in Brazil. In addition to policy advocacy and market research, they are also responsible for certifying gold, platinum, and diamond records in the country. For international teams working with Brazilian releases, ProMusica is a key reference for understanding local performance benchmarks.
ProMusica is the organization that represents the major labels in Brazil. In addition to policy advocacy and market research, they are also responsible for certifying gold, platinum, and diamond records in the country. For international teams working with Brazilian releases, ProMusica is a key reference for understanding local performance benchmarks.

promusica
promusica
Industry News & Trades
ProMusica is the organization that represents the major labels in Brazil. In addition to policy advocacy and market research, they are also responsible for certifying gold, platinum, and diamond records in the country. For international teams working with Brazilian releases, ProMusica is a key reference for understanding local performance benchmarks.
ProMusica is the organization that represents the major labels in Brazil. In addition to policy advocacy and market research, they are also responsible for certifying gold, platinum, and diamond records in the country. For international teams working with Brazilian releases, ProMusica is a key reference for understanding local performance benchmarks.
ABMI (Associação Brasileira da Música Independente) represents Brazil’s independent music sector. It brings together a wide range of labels, distributors, and professionals, working to strengthen the indie ecosystem through advocacy, education, and collaboration. For international partners looking to connect with Brazil’s diverse independent scene, ABMI is a key starting point.
ABMI (Associação Brasileira da Música Independente) represents Brazil’s independent music sector. It brings together a wide range of labels, distributors, and professionals, working to strengthen the indie ecosystem through advocacy, education, and collaboration. For international partners looking to connect with Brazil’s diverse independent scene, ABMI is a key starting point.

abmi
abmi
Trade Organizations
ABMI (Associação Brasileira da Música Independente) represents Brazil’s independent music sector. It brings together a wide range of labels, distributors, and professionals, working to strengthen the indie ecosystem through advocacy, education, and collaboration. For international partners looking to connect with Brazil’s diverse independent scene, ABMI is a key starting point.
ABMI (Associação Brasileira da Música Independente) represents Brazil’s independent music sector. It brings together a wide range of labels, distributors, and professionals, working to strengthen the indie ecosystem through advocacy, education, and collaboration. For international partners looking to connect with Brazil’s diverse independent scene, ABMI is a key starting point.
UBC (União Brasileira de Compositores) is Brazil’s leading collective management organization for authors’ rights. Beyond royalty distribution, UBC plays a vital role in research, education, and professional development for songwriters and rights holders. It’s the go-to reference for understanding how publishing and copyright work in the Brazilian market.
UBC (União Brasileira de Compositores) is Brazil’s leading collective management organization for authors’ rights. Beyond royalty distribution, UBC plays a vital role in research, education, and professional development for songwriters and rights holders. It’s the go-to reference for understanding how publishing and copyright work in the Brazilian market.

ubc
ubc
Performing Rights Organizations (PROs)
UBC (União Brasileira de Compositores) is Brazil’s leading collective management organization for authors’ rights. Beyond royalty distribution, UBC plays a vital role in research, education, and professional development for songwriters and rights holders. It’s the go-to reference for understanding how publishing and copyright work in the Brazilian market.
UBC (União Brasileira de Compositores) is Brazil’s leading collective management organization for authors’ rights. Beyond royalty distribution, UBC plays a vital role in research, education, and professional development for songwriters and rights holders. It’s the go-to reference for understanding how publishing and copyright work in the Brazilian market.
Brazil is full of potential, but it takes the right partners to navigate its unique dynamics. This Stack brings together trusted partners and resources to help you make smarter connections and more confident decisions as you bring your artists into the region. Save it, share it, and let your music be heard in Brazil! And if you're looking for support along the way, we’re always happy to talk.
Brazil is full of potential, but it takes the right partners to navigate its unique dynamics. This Stack brings together trusted partners and resources to help you make smarter connections and more confident decisions as you bring your artists into the region. Save it, share it, and let your music be heard in Brazil! And if you're looking for support along the way, we’re always happy to talk.
Brazil is full of potential, but it takes the right partners to navigate its unique dynamics. This Stack brings together trusted partners and resources to help you make smarter connections and more confident decisions as you bring your artists into the region. Save it, share it, and let your music be heard in Brazil! And if you're looking for support along the way, we’re always happy to talk.
Brazil is full of potential, but it takes the right partners to navigate its unique dynamics. This Stack brings together trusted partners and resources to help you make smarter connections and more confident decisions as you bring your artists into the region. Save it, share it, and let your music be heard in Brazil! And if you're looking for support along the way, we’re always happy to talk.
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Contributor
Danielle Lage
Danielle Lage has 22 years of experience in the music industry. She has worked with Brazilian independent labels as well as multinational companies like Universal Music and BMG, where she spent 17 years leading national and international projects. A specialist in artist marketing, she has developed successful strategies for campaigns across a wide range of genres and artist profiles. Since 2023, she has been a partner at HQ Music, a music marketing and strategic solutions agency for artists, labels, and music companies, where she leads business development and the company’s expansion into other Latin American markets. In 2024, she launched MusicXP, the first company in Brazil dedicated to fan experience packages.
Read More

Contributor
Danielle Lage
Danielle Lage has 22 years of experience in the music industry. She has worked with Brazilian independent labels as well as multinational companies like Universal Music and BMG, where she spent 17 years leading national and international projects. A specialist in artist marketing, she has developed successful strategies for campaigns across a wide range of genres and artist profiles. Since 2023, she has been a partner at HQ Music, a music marketing and strategic solutions agency for artists, labels, and music companies, where she leads business development and the company’s expansion into other Latin American markets. In 2024, she launched MusicXP, the first company in Brazil dedicated to fan experience packages.
Read More