Staying Up to Date on the Music Industry by Mike Epstein
Mike Epstein, SVP of Digital Marketing & Strategy at GoodTalk, who has spearheaded successful campaigns for artists like That Mexican OT, T-Pain, & more, shares how he stays at the forefront of music and tech trends.
Tuesday, March 25, 2025
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Staying Up to Date on the Music Industry by Mike Epstein
Mike Epstein, SVP of Digital Marketing & Strategy at GoodTalk, who has spearheaded successful campaigns for artists like That Mexican OT, T-Pain, & more, shares how he stays at the forefront of music and tech trends.
Tuesday, March 25, 2025
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staying-up-to-date-on-the-music-industry-by-mike-epstein
Staying Up to Date on the Music Industry by Mike Epstein
Mike Epstein, SVP of Digital Marketing & Strategy at GoodTalk, who has spearheaded successful campaigns for artists like That Mexican OT, T-Pain, & more, shares how he stays at the forefront of music and tech trends.
Tuesday, March 25, 2025
Like
staying-up-to-date-on-the-music-industry-by-mike-epstein
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staying-up-to-date-on-the-music-industry-by-mike-epstein
Mike Epstein always had his eye on a career in the big apple - he began working at Cinematic Music Group in 2014 and quickly garnered acclaim for his work on Cinematic artist Flipp Dinero’s hit single “Leave Me Alone”, which gained viral fame and would go on to earn quadruple platinum RIAA certification, and more importantly, change Dinero’s life forever.
Mike’s role would earn him a reputation for performing at a high level and doing it with respect, care, and values. With ethics at the forefront of his values, he remains with GoodTalk (formerly Cinematic Music Group) today, where he leads digital marketing and efforts to develop new relationships for promoting the roster of artists. He’s presented as a speaker in multiple cities across the country and continues to remain at the forefront of music and technology.
During his decade plus working with GoodTalk, Mike has helped spearhead digital campaigns for That Mexican OT’s breakthrough single “Johnny Dang” and album “Lonestar Luchador”, Flipp Dinero’s hit song “Leave Me Alone”, T-Pain’s “1UP” album alongside his Masked Singer victory, multiple RIAA certified singles, & more.
Mike Epstein always had his eye on a career in the big apple - he began working at Cinematic Music Group in 2014 and quickly garnered acclaim for his work on Cinematic artist Flipp Dinero’s hit single “Leave Me Alone”, which gained viral fame and would go on to earn quadruple platinum RIAA certification, and more importantly, change Dinero’s life forever.
Mike’s role would earn him a reputation for performing at a high level and doing it with respect, care, and values. With ethics at the forefront of his values, he remains with GoodTalk (formerly Cinematic Music Group) today, where he leads digital marketing and efforts to develop new relationships for promoting the roster of artists. He’s presented as a speaker in multiple cities across the country and continues to remain at the forefront of music and technology.
During his decade plus working with GoodTalk, Mike has helped spearhead digital campaigns for That Mexican OT’s breakthrough single “Johnny Dang” and album “Lonestar Luchador”, Flipp Dinero’s hit song “Leave Me Alone”, T-Pain’s “1UP” album alongside his Masked Singer victory, multiple RIAA certified singles, & more.
Mike Epstein always had his eye on a career in the big apple - he began working at Cinematic Music Group in 2014 and quickly garnered acclaim for his work on Cinematic artist Flipp Dinero’s hit single “Leave Me Alone”, which gained viral fame and would go on to earn quadruple platinum RIAA certification, and more importantly, change Dinero’s life forever.
Mike’s role would earn him a reputation for performing at a high level and doing it with respect, care, and values. With ethics at the forefront of his values, he remains with GoodTalk (formerly Cinematic Music Group) today, where he leads digital marketing and efforts to develop new relationships for promoting the roster of artists. He’s presented as a speaker in multiple cities across the country and continues to remain at the forefront of music and technology.
During his decade plus working with GoodTalk, Mike has helped spearhead digital campaigns for That Mexican OT’s breakthrough single “Johnny Dang” and album “Lonestar Luchador”, Flipp Dinero’s hit song “Leave Me Alone”, T-Pain’s “1UP” album alongside his Masked Singer victory, multiple RIAA certified singles, & more.
Mike Epstein always had his eye on a career in the big apple - he began working at Cinematic Music Group in 2014 and quickly garnered acclaim for his work on Cinematic artist Flipp Dinero’s hit single “Leave Me Alone”, which gained viral fame and would go on to earn quadruple platinum RIAA certification, and more importantly, change Dinero’s life forever.
Mike’s role would earn him a reputation for performing at a high level and doing it with respect, care, and values. With ethics at the forefront of his values, he remains with GoodTalk (formerly Cinematic Music Group) today, where he leads digital marketing and efforts to develop new relationships for promoting the roster of artists. He’s presented as a speaker in multiple cities across the country and continues to remain at the forefront of music and technology.
During his decade plus working with GoodTalk, Mike has helped spearhead digital campaigns for That Mexican OT’s breakthrough single “Johnny Dang” and album “Lonestar Luchador”, Flipp Dinero’s hit song “Leave Me Alone”, T-Pain’s “1UP” album alongside his Masked Singer victory, multiple RIAA certified singles, & more.

Contributor
Mike Epstein
Mike Epstein always had his eye on a career in the big apple - he began working at Cinematic Music Group in 2014 and quickly garnered acclaim for his work on Cinematic artist Flipp Dinero’s hit single “Leave Me Alone”, which gained viral fame and would go on to earn quadruple platinum RIAA certification, and more importantly, change Dinero’s life forever.
Mike’s role would earn him a reputation for performing at a high level and doing it with respect, care, and values. With ethics at the forefront of his values, he remains with GoodTalk (formerly Cinematic Music Group) today, where he leads digital marketing and efforts to develop new relationships for promoting the roster of artists. He’s presented as a speaker in multiple cities across the country and continues to remain at the forefront of music and technology.
During his decade plus working with GoodTalk, Mike has helped spearhead digital campaigns for That Mexican OT’s breakthrough single “Johnny Dang” and album “Lonestar Luchador”, Flipp Dinero’s hit song “Leave Me Alone”, T-Pain’s “1UP” album alongside his Masked Singer victory, multiple RIAA certified singles, & more.
Read More

Contributor
Mike Epstein
Mike Epstein always had his eye on a career in the big apple - he began working at Cinematic Music Group in 2014 and quickly garnered acclaim for his work on Cinematic artist Flipp Dinero’s hit single “Leave Me Alone”, which gained viral fame and would go on to earn quadruple platinum RIAA certification, and more importantly, change Dinero’s life forever.
Mike’s role would earn him a reputation for performing at a high level and doing it with respect, care, and values. With ethics at the forefront of his values, he remains with GoodTalk (formerly Cinematic Music Group) today, where he leads digital marketing and efforts to develop new relationships for promoting the roster of artists. He’s presented as a speaker in multiple cities across the country and continues to remain at the forefront of music and technology.
During his decade plus working with GoodTalk, Mike has helped spearhead digital campaigns for That Mexican OT’s breakthrough single “Johnny Dang” and album “Lonestar Luchador”, Flipp Dinero’s hit song “Leave Me Alone”, T-Pain’s “1UP” album alongside his Masked Singer victory, multiple RIAA certified singles, & more.
Read More

Contributor
Mike Epstein
Mike Epstein always had his eye on a career in the big apple - he began working at Cinematic Music Group in 2014 and quickly garnered acclaim for his work on Cinematic artist Flipp Dinero’s hit single “Leave Me Alone”, which gained viral fame and would go on to earn quadruple platinum RIAA certification, and more importantly, change Dinero’s life forever.
Mike’s role would earn him a reputation for performing at a high level and doing it with respect, care, and values. With ethics at the forefront of his values, he remains with GoodTalk (formerly Cinematic Music Group) today, where he leads digital marketing and efforts to develop new relationships for promoting the roster of artists. He’s presented as a speaker in multiple cities across the country and continues to remain at the forefront of music and technology.
During his decade plus working with GoodTalk, Mike has helped spearhead digital campaigns for That Mexican OT’s breakthrough single “Johnny Dang” and album “Lonestar Luchador”, Flipp Dinero’s hit song “Leave Me Alone”, T-Pain’s “1UP” album alongside his Masked Singer victory, multiple RIAA certified singles, & more.
I teamed up with Drew De Leon & The Digilogue for a 3 hour live stream workshop on Sunday 2/16 called the Artist Marketing Playbook. It's designed to help + empower artists to better understand how to build marketing strategies for releases.
I teamed up with Drew De Leon & The Digilogue for a 3 hour live stream workshop on Sunday 2/16 called the Artist Marketing Playbook. It's designed to help + empower artists to better understand how to build marketing strategies for releases.

artist-marketing-playbook
artist-marketing-playbook
Livestreaming
I teamed up with Drew De Leon & The Digilogue for a 3 hour live stream workshop on Sunday 2/16 called the Artist Marketing Playbook. It's designed to help + empower artists to better understand how to build marketing strategies for releases.
I teamed up with Drew De Leon & The Digilogue for a 3 hour live stream workshop on Sunday 2/16 called the Artist Marketing Playbook. It's designed to help + empower artists to better understand how to build marketing strategies for releases.
GoodTalk officially launched its first flagship content series, The GoodTalk Show. As the brand continues to focus on creating content within the hip-hop, comedy, cannabis, and food spaces, the show is an unruly and unhinged hang and look inside of the entertainment industry.
GoodTalk officially launched its first flagship content series, The GoodTalk Show. As the brand continues to focus on creating content within the hip-hop, comedy, cannabis, and food spaces, the show is an unruly and unhinged hang and look inside of the entertainment industry.

the-goodtalk-show
the-goodtalk-show
Podcasts & Video Channels
GoodTalk officially launched its first flagship content series, The GoodTalk Show. As the brand continues to focus on creating content within the hip-hop, comedy, cannabis, and food spaces, the show is an unruly and unhinged hang and look inside of the entertainment industry.
GoodTalk officially launched its first flagship content series, The GoodTalk Show. As the brand continues to focus on creating content within the hip-hop, comedy, cannabis, and food spaces, the show is an unruly and unhinged hang and look inside of the entertainment industry.
The Managers Playbook is one of my favorite new podcasts in the entire entertainment business. Founded and hosted by Mauricio Ruiz (who used to manage Jesse Reyez), the show is an inside look at the inner workings of the business from the perspective of managers, executives, and artists.
It discusses topics very few podcasts talk about - one of my things about it is walking away with different perspectives of how to look at or do things.
The Managers Playbook is one of my favorite new podcasts in the entire entertainment business. Founded and hosted by Mauricio Ruiz (who used to manage Jesse Reyez), the show is an inside look at the inner workings of the business from the perspective of managers, executives, and artists.
It discusses topics very few podcasts talk about - one of my things about it is walking away with different perspectives of how to look at or do things.

the-managers-playbook
the-managers-playbook
Podcasts & Video Channels
Artist Development
YouTube Channels
The Managers Playbook is one of my favorite new podcasts in the entire entertainment business. Founded and hosted by Mauricio Ruiz (who used to manage Jesse Reyez), the show is an inside look at the inner workings of the business from the perspective of managers, executives, and artists.
It discusses topics very few podcasts talk about - one of my things about it is walking away with different perspectives of how to look at or do things.
The Managers Playbook is one of my favorite new podcasts in the entire entertainment business. Founded and hosted by Mauricio Ruiz (who used to manage Jesse Reyez), the show is an inside look at the inner workings of the business from the perspective of managers, executives, and artists.
It discusses topics very few podcasts talk about - one of my things about it is walking away with different perspectives of how to look at or do things.

hey-mike
hey-mike
Newsletters & Blogs
I'm not one for self promotion but I can't not plug my own newsletter.

one-more-time
one-more-time
Essays & Episodes
With special guests that include artists, executives, marketers, and more, this show is a great dialogue at what’s happening in the music industry, good or bad.

platform-and-stream
platform-and-stream
Newsletters & Blogs
A daily newsletter that aggregates relevant music & tech trends & news.
Originally written in 1991, this book is considered to be foundational for anyone working in the industry, regardless of their capacity or role. It has been updated over the years to reflect the evolving music business and is currently in its 11th edition.
Originally written in 1991, this book is considered to be foundational for anyone working in the industry, regardless of their capacity or role. It has been updated over the years to reflect the evolving music business and is currently in its 11th edition.

all-you-need-to-know-about-the-music-business
all-you-need-to-know-about-the-music-business
Books
Originally written in 1991, this book is considered to be foundational for anyone working in the industry, regardless of their capacity or role. It has been updated over the years to reflect the evolving music business and is currently in its 11th edition.
Originally written in 1991, this book is considered to be foundational for anyone working in the industry, regardless of their capacity or role. It has been updated over the years to reflect the evolving music business and is currently in its 11th edition.
"We use ROSTR constantly. It’s the best resource in the music business." - Marc Geiger, Chairman and CEO @ SaveLive
Music industry professionals use ROSTR to build their network, discover artists, save time & stay in the loop.
Promoted-Listing
Promoted-Stack-Item
stack-launch
ROSTR
own
rostr-promoted-listing
Promoted
"We use ROSTR constantly. It’s the best resource in the music business." - Marc Geiger, Chairman and CEO @ SaveLive
Music industry professionals use ROSTR to build their network, discover artists, save time & stay in the loop.
Promoted-Listing
Promoted-Stack-Item
stack-launch
ROSTR
own
rostr-promoted-listing
Promoted
"We use ROSTR constantly. It’s the best resource in the music business." - Marc Geiger, Chairman and CEO @ SaveLive
Music industry professionals use ROSTR to build their network, discover artists, save time & stay in the loop.
Promoted-Listing
Promoted-Stack-Item
stack-launch
ROSTR
own
rostr-promoted-listing
Promoted
"We use ROSTR constantly. It’s the best resource in the music business." - Marc Geiger, Chairman and CEO @ SaveLive
Music industry professionals use ROSTR to build their network, discover artists, save time & stay in the loop.
Promoted-Listing
Promoted-Stack-Item
stack-launch
ROSTR
own
rostr-promoted-listing
Promoted

beats-and-bytes
beats-and-bytes
Newsletters & Blogs
Weekly newsletter highlighting relevant articles in the tech, music, and branding space from Jesse Kirshbaum.

the-bag
the-bag
Newsletters & Blogs
The Bag is an industry newsletter that has interesting info graphics about the music business.
Other Stacks
Other Stacks
Other Stacks
Other Stacks
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Contributor
Mike Epstein
Mike Epstein always had his eye on a career in the big apple - he began working at Cinematic Music Group in 2014 and quickly garnered acclaim for his work on Cinematic artist Flipp Dinero’s hit single “Leave Me Alone”, which gained viral fame and would go on to earn quadruple platinum RIAA certification, and more importantly, change Dinero’s life forever.
Mike’s role would earn him a reputation for performing at a high level and doing it with respect, care, and values. With ethics at the forefront of his values, he remains with GoodTalk (formerly Cinematic Music Group) today, where he leads digital marketing and efforts to develop new relationships for promoting the roster of artists. He’s presented as a speaker in multiple cities across the country and continues to remain at the forefront of music and technology.
During his decade plus working with GoodTalk, Mike has helped spearhead digital campaigns for That Mexican OT’s breakthrough single “Johnny Dang” and album “Lonestar Luchador”, Flipp Dinero’s hit song “Leave Me Alone”, T-Pain’s “1UP” album alongside his Masked Singer victory, multiple RIAA certified singles, & more.
Read More

Contributor
Mike Epstein
Mike Epstein always had his eye on a career in the big apple - he began working at Cinematic Music Group in 2014 and quickly garnered acclaim for his work on Cinematic artist Flipp Dinero’s hit single “Leave Me Alone”, which gained viral fame and would go on to earn quadruple platinum RIAA certification, and more importantly, change Dinero’s life forever.
Mike’s role would earn him a reputation for performing at a high level and doing it with respect, care, and values. With ethics at the forefront of his values, he remains with GoodTalk (formerly Cinematic Music Group) today, where he leads digital marketing and efforts to develop new relationships for promoting the roster of artists. He’s presented as a speaker in multiple cities across the country and continues to remain at the forefront of music and technology.
During his decade plus working with GoodTalk, Mike has helped spearhead digital campaigns for That Mexican OT’s breakthrough single “Johnny Dang” and album “Lonestar Luchador”, Flipp Dinero’s hit song “Leave Me Alone”, T-Pain’s “1UP” album alongside his Masked Singer victory, multiple RIAA certified singles, & more.
Read More
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